The AI & Marketing Podcast for Local Businesses

What if you could double your enquiries, triple your conversions, and make your phone ring more — all without changing your prices or spending more on ads?

In this episode, we break down the exact formula behind creating offers so powerful, so valuable, and so low-risk that your ideal customer would feel stupid saying no.

Using frameworks made famous by Sabri Suby (Sell Like Crazy) and Alex Hormozi ($100M Offers), we show you how to ethically engineer desire and remove objections — even in a crowded or price-sensitive market.

Here’s what you’ll learn:

• 🎯 The psychology behind what makes an “irresistible” offer

• 🔥 How to use Hormozi’s Value Equation to boost perceived value and reduce friction

• 🧲 Why most local businesses are actually repelling customers with vague offers — and how to fix it in one sentence

• 💸 How to build urgency and scarcity without sounding like a scam

• 🧠 Real-world examples of high-converting offers in industries like trades, beauty, education, fitness, and more

  
  

Whether you’re a plumber, dentist, gym owner, or agency — this episode gives you the step-by-step method to create offers that convert like crazy.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠[email protected]⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠[email protected] | ⁠⁠www.improvemysearchranking.com

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💰 Want to grow your revenue by up to 25% — without a single new customer?

In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.

Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.

What You’ll Learn:

✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing

✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it

✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions

✅ When premium pricing increases sales instead of reducing them

✅ The power of bundling to boost perceived value without discounts

✅ How dynamic pricing can maximise revenue — even for local services

Real-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)

Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer Survey

Final Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.

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💡 Want even more actionable tips?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: [email protected] | www.websitedesigners.london

📩 Josh for SEO: [email protected] | www.improvemysearchranking.com

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🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing

Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your strategy.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum.

You’ll learn:

✅ The slow-but-steady path of organic growth (and when it's too slow)
✅ How acquisition can rapidly scale your reach — if you do it right
✅ How to form smart partnerships that drive new leads and revenue
✅ What it takes to turn your business into a franchise model (and why some fail)
✅ Real-world examples from local businesses and service providers across the UK

Whether you’re a solo tradesperson or a growing agency, this episode gives you a strategic roadmap to choose the right kind of growth — for your business, your goals, and your budget.

🎯 “Think strategically, act intentionally, and you’ll build not just a business — but a real asset.”

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.websitedesigners.london⁠⁠⁠

📧 Josh (SEO): ⁠⁠⁠[email protected]⁠⁠⁠ | 🌍 ⁠⁠⁠www.improvemysearchranking.com⁠⁠

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AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies.

Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at all. You just need to know how to use them properly.

Inside this episode:

• How Google detects poor AI content (Originality.AI 2024 study)

• Why human experience matters for E-E-A-T rankings

• How AI tools like ChatGPT, Perplexity & Gemini select businesses to recommend

• Step-by-step: How to safely use AI content tools for SEO

• What local businesses must do to survive the AI search revolution
  

If you run a local business — SEO has changed forever. This episode gives you the facts and the exact strategy you need in 2025.

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠

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Keywords for search (Google / ChatGPT / Gemini / Perplexity etc): Google AI content update, Google March 2024 core update, AI vs human content SEO, AI-generated content penalties, ChatGPT SEO for local business, Perplexity AI visibility, Gemini AI search ranking, Google helpful content update 2024, AI content audit tools, Originality AI study 2024, AI tools for small business marketing, local SEO in the AI era

In this episode, Adam and Josh dive into the game-changing world of AI search - where tools like Google AI Overviews, ChatGPT, and Perplexity are giving users instant answers instead of just search results.

So, when someone nearby asks, “Who’s the best plumber near me?”  will the AI name your business, or your competitor?

You’ll learn:

✅ Why AI-powered search is now critical for local business visibility
✅ How to optimise your Google, Bing, and Apple listings for AI recognition
✅ The minimum review score you need to appear in ChatGPT’s recommendations
✅ The role of schema markup and structured content in getting featured
✅ How to create locally-relevant, Q&A-style content for different customer personas
✅ Where and how to build brand mentions and backlinks AI trusts

Packed with real quotes from Google, expert insights, and actionable tips, this episode gives you a step-by-step guide to getting your business featured in AI-generated answers.

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📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.websitedesigners.london⁠⁠

📧 Josh (SEO): ⁠⁠[email protected]⁠⁠ | 🌍 ⁠⁠www.improvemysearchranking.com⁠⁠

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AI isn’t just changing how your business is found — it’s changing how your website is used. In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data are essential to stay visible. From new metrics to must-make design tweaks, this episode is your roadmap to future-proofing your website for the age of AI.

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📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): ⁠[email protected]⁠ | 🌍 ⁠www.websitedesigners.london⁠📧 Josh (SEO): ⁠[email protected]⁠ | 🌍 ⁠www.improvemysearchranking.com⁠

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Think business directories and citations are dead? Think again.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories.

These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific directories your competitors are already using to dominate search results.

You’ll discover:

✅ Why business directories still matter in Google’s local ranking algorithm
✅ The 4 types of directories every local business should target
✅ How to find powerful, underused directories your competitors are on
✅ The biggest directory mistakes to avoid (and how to fix them)
✅ A 7-day action plan to improve your local SEO—without spending a penny on ads or content

Whether you’re a plumber, clinic, agency, or café—this episode will help you get found faster, rank higher, and build trust with both Google and real customers.

💬 “It’s so easy, my 99-year-old grandma could do it.” – Adam
🎧 Tune in now and unlock the secret link-building strategy hiding in plain sight.

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FREE Top UK Business Directories for Free Backlinks in 2025: https://marketing-podcast-local-businesses.com/top-uk-business-directories-for-free-backlinks-in-2025/

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): [email protected] | 🌍 www.websitedesigners.london
📧 Josh (SEO): [email protected] | 🌍 www.improvemysearchranking.com

🔎 Search Everywhere Keywords:
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Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one?

That’s not coincidence—it’s psychology. It’s called price anchoring, and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down how smart pricing can completely transform how customers perceive value. Whether you sell services, subscriptions, or products—price anchoring can double your conversions, increase your average order value, and boost your bottom line.

You’ll learn:

✅ What price anchoring is and why it works
✅ How businesses like Adobe, local clinics, and service providers use it to drive sales
✅ Why the order and layout of your pricing page can make or break your conversions
✅ How to implement the "Goldilocks Rule" with three-tier pricing
✅ The #1 mistake most businesses make with their pricing structure—and how to avoid it
✅ Practical tips for applying price anchoring today, even if you're on a budget

💡 Plus: Real-world examples of how Adam and Josh have helped clients in web design, SEO, and local services implement anchoring strategies that increased revenue—without changing the product.

This episode is packed with actionable insights designed specifically for UK-based local businesses looking to outsmart the competition and sell with confidence online.

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): [email protected] | 🌍 www.websitedesigners.london
📧 Josh (SEO): [email protected] | 🌍 www.improvemysearchranking.com

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How Google’s AI Mode Is Rewriting Local Search

Google has quietly flipped the script on search — and your business might already be invisible.

In this game-changing episode, Adam and Josh expose how Google’s new AI Mode is reshaping how local businesses are discovered (or skipped). The old rules of keywords and rankings no longer apply. You're not just trying to rank — you're trying to be selected by AI.

You’ll discover:

• What Google’s AI Mode really is — and how it’s already live in the US and rolling out globally

• Why traditional SEO tools and rank trackers are now misleading you

• How Google’s AI breaks down your site passage by passage — not page by page

• What “query fan-out,” “custom corpus,” and “pairwise prompting” mean for your content

• Five advanced but practical steps to optimise your local business for AI-driven selection, not just search

Whether you’re a florist, plumber, solicitor, or estate agent, this episode will give you a crystal-clear roadmap to stay visible in a world where AI makes the decisions.

💡 Key takeaway:

You’re no longer ranked. You’re either selected — or ignored. And the AI decides.

Learn more: https://search.google/ways-to-search/ai-mode/

📢 Special Offer for Listeners:

Claim 20% off Website Design or SEO services!

Just mention ‘PODCAST20’ when you get in touch:

📧 Adam (Web Design): ⁠[email protected]⁠ | 🌍 ⁠www.websitedesigners.london⁠

📧 Josh (SEO): ⁠[email protected]⁠ | 🌍 ⁠www.improvemysearchranking.com

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🔎 Search Keywords for This Episode:Google AI Mode, AI search optimisation, AI for local business, Google Labs AI Search, AI Mode SEO, passage-level ranking, semantic SEO, custom corpus Google, conversational search, future of SEO UK, AI-driven content strategy

What happens when a local startup takes control of its supply chain and its customers? It builds a billion-pound brand that never opens a single retail store.

In Part 2 of The Gymshark Playbook, Adam and Josh continue their deep dive into how Gymshark applied Porter’s Five Forces—focusing on the last two: Supplier Power and Buyer Power. More importantly, they show how local businesses can steal these strategies to scale smarter and faster.

💡 You’ll learn:

• Why controlling your supply chain (even a little) boosts profit and quality

• How to reduce your dependence on suppliers and third parties

• Why direct-to-consumer is more than a buzzword—it’s a local business power move

• How to build a loyal customer base that doesn’t price shop

• The art of differentiation (hint: don’t try to be cheaper, be better)

Whether you’re running a bakery, gym, restaurant, or local agency—this episode is packed with practical examples to help you outmanoeuvre bigger competitors and win long term.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: 

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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