The AI & Marketing Podcast for Local Businesses

How does a teenager with a sewing machine go toe-to-toe with global giants like Nike—and win?

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the incredible rise of Gymshark using Porter’s Five Forces framework. From finding an underserved niche to building a loyal customer base, you’ll discover the exact strategies that took a UK bedroom startup to a billion-pound empire.

More importantly, you'll learn how to apply these same principles to scale your own local business—whether you run a gym, salon, coffee shop, or digital agency.

💡 Inside, you’ll learn:

• How Gymshark stood out in a crowded market (and how you can too)

• Why building a loyal community beats trying to outspend big competitors

• How to reduce the risk of customers switching to alternatives

• What taking control of your supply chain can do for your margins

• Why direct-to-consumer is the ultimate customer power move

This isn’t just a story—it’s a playbook.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: 

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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We helped a client generate over £300,000 in extra revenue in just 12 months… and then they cancelled without warning.
In this episode, we break down the real reason why — and it wasn’t about the results...

You'll learn why communication matters more than success, hear real-world examples local businesses will recognise, and walk away with 5 practical lessons to protect your customer relationships (and your revenue).

Whether you run a gym, a salon, a trades business, or an agency - this is an episode you can’t afford to miss.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do?

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the PESTEL framework—a powerful strategic tool big companies use to anticipate change… and how local businesses can use it to stay ahead of the curve.

You’ll discover:

• What PESTEL stands for and why it matters

• Real-life examples from local businesses that used it to pivot and grow

• How to apply it to your marketing—monthly or even weekly

• Quick wins to make your messaging resonate with what customers really care about

Whether you’re running a café, a trades business, or a local service, this episode will show you how to think bigger, market smarter, and future-proof your business.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

If an SEO tool promised to handle everything—from audits and keyword research to AI content creation, backlink tracking, and client reporting—all in one place, would you ditch your current stack?

That’s exactly what Search Atlas by Otto SEO claims to be: an all-in-one platform designed to simplify your SEO efforts, especially for local businesses, freelancers, small agencies, and lean in-house marketing teams. But does it actually deliver? Or is it just another shiny object?

In this deep-dive episode of The Marketing Podcast for Local Businesses, Adam and Josh dissect Search Atlas feature by feature, compare it to major players like Hike SEO, Surfer SEO, Ahrefs, Semrush, and NeuronWriter, and give you a brutally honest verdict based on real-world usage and agency-level expectations.

Here’s what we unpack in this episode:

🚨 What is Search Atlas really offering?
→ We break down its core features: site audits, keyword research, AI writing, backlink tracking, and white-label reporting.

🧪 Tool vs. Tool: How Search Atlas stacks up
→ We compare each feature with what competitors are offering:

• Site Audits: Cleaner than Hike SEO but far less technical than Semrush

• Keyword Research: Intent-focused and visual—but smaller data sets

• AI Content Creation: Handy templates, real-time scoring, but needs editing (and AI content still breaks Google guidelines)

• Backlink Tools: Basic and lacklustre—can’t compete with Ahrefs

• Reporting & White-Label: Decent for small agencies, especially with client branding options

  
  

📊 Pros & Cons Rundown
✅ Clean interface, solid for beginners, budget-friendly
❌ Underwhelming backlink tools, light on local SEO features, no best-in-class elements

💥 Who should (and shouldn’t) use it
→ Is it a fit for your business or agency? We spell it out clearly so you can decide without wasting time or money.

So, is Search Atlas a streamlined solution for lean teams—or a jack-of-all-trades that falls flat when it matters? Tune in for a no-BS verdict from two digital marketers who test these tools every day.

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🔔 Don’t forget to subscribe, leave a review, and share this episode with a fellow business owner!
Your support keeps the content coming.

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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): [email protected] | 🌍 www.websitedesigners.london
📧 Josh (SEO): [email protected] | 🌍 www.improvemysearchranking.com

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Your first 30 days of SEO can either set your website up for explosive growth—or waste months of time and money chasing rankings that never come.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh walk you through the exact SEO launch plan they’ve used to help over 400 local businesses generate more than £200 million in sales—and win the UK Search Awards.

Whether you're a local bakery, garden designer, dentist, or any service-based business, this episode gives you the clear, actionable steps to take in Month 1 to lay the perfect foundation for long-term SEO success.

Here’s what you’ll learn:

 ✅ How to find and map the best keywords based on intent (with links to earlier episodes for deeper dives)
✅ Which tools to install on Day 1—Google Analytics, Search Console, Bing Places, and more
✅ How to track keywords using platforms like Semrush, Ahrefs, and Moz
✅ Manual and automated competitor research techniques that reveal what’s working in your space
✅ A step-by-step SEO audit checklist—from technical fixes to internal links and schema markup
✅ Why EEAT and conversion-focused design matter just as much as your content
✅ How to measure early progress and pivot your strategy based on real data

You’ll also learn how to structure your site for maximum crawlability, avoid common SEO traps, and start creating pages that not only rank—but convert visitors into customers.

If you’re serious about getting to the top of Google, this episode is your roadmap.

🔔 Don’t forget to subscribe, leave a review, and share this episode with fellow business owners!

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📢 Special Offer for Listeners:
For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: ⁠[email protected]⁠ | 🌍 ⁠www.websitedesigners.london⁠
📧 Josh for SEO: ⁠[email protected]⁠ | 🌍 ⁠www.improvemysearchranking.com

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Keywords:
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Most business owners have heard of a SWOT analysis—but are they using it correctly? In this episode, Adam and Josh break down SWOT analysis step by step, showing you how to assess your Strengths, Weaknesses, Opportunities, and Threats effectively.

👉 What is 'SWOT' ?

👉 Why is SWOT analysis important?
👉 How can it help local businesses grow?
👉 What mistakes do most business owners make?
👉 How can YOU use SWOT analysis to make better decisions and avoid costly errors?

We’ll also walk through a real-world example so you can immediately apply this to your own business. Whether you run a local service, an e-commerce store, or a brick-and-mortar shop, this episode will give you the clarity you need to stay ahead of your competition.

🔔 Don’t forget to subscribe, leave a review, and share this episode with fellow business owners!

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📢 Special Offer for Listeners:

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: [email protected] | 🌍 www.websitedesigners.london
📧 Josh for SEO: [email protected] | 🌍 www.improvemysearchranking.com

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Keywords:

SWOT analysis for small businesses, how to do a SWOT analysis, business growth strategies, local business marketing, digital marketing podcast, small business strategy, strengths and weaknesses in business, local SEO tips, business planning techniques, competitive analysis for small businesses, marketing podcast for entrepreneurs, online marketing for local businesses, improve business performance, how to identify business opportunities, digital marketing strategy 2025, best business growth tips

Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them £800,000 in lost sales.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the biggest keyword mistakes local businesses make and how to fix them.

You’ll learn:

✅ Why keyword research is critical (and how most businesses get it wrong).
✅ How to find high-intent keywords for every service you offer.
✅ The secret to local SEO success – combining services, sectors, and locations for maximum visibility.
✅ How to use Google Keyword Planner to find keywords that actually drive sales.
✅ Why landing pages matter – and how to optimize them for SEO and conversions.

🔍 BONUS: Want our Google Sheet Keyword Research Template? Email us and we’ll send it over!

🚀 Don’t waste money on SEO that doesn’t convert. Tune in and make sure your keywords bring in ready-to-buy customers!

🎧 Listen now and subscribe!

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📢 Special Offer for Listeners:

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: [email protected] | 🌍 www.websitedesigners.london
📧 Josh for SEO: [email protected] | 🌍 www.improvemysearchranking.com

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Keywords
Local SEO, keyword research, Google rankings, SEO for small businesses, SEO strategy, search engine optimization, local business marketing, digital marketing, Google Keyword Planner, lead generation, ranking on Google, SEO mistakes, SEO landing pages.

Ever wondered if Neil Patel’s SEO advice is really worth the hype—or the hefty price tag? In this episode of The Marketing Podcast for Local Businesses, Josh shares how he paid £8,000 for Neil Patel’s consulting services and got nothing useful in return.

We break down:

✅ What Neil Patel actually does well (content strategy, branding, CTAs)
✅ Why his SEO advice is often too generic for local businesses
✅ What local businesses should focus on instead of guru-style marketing
✅ The right way to structure lead-generation pages for maximum conversions

If you're a small business owner, a local service provider, or someone who’s considering investing in SEO coaching, this episode is a must-listen!

🔊 Tune in now to avoid costly marketing mistakes and learn practical SEO and digital marketing strategies that actually work for local businesses.

🎙 Subscribe to The Marketing Podcast for Local Businesses for weekly insights on SEO, lead generation, website design, and digital marketing strategies tailored for local businesses in the UK.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Neil Patel SEO, Neil Patel review, Neil Patel consulting, SEO for small businesses, local SEO strategy, lead generation for local businesses, digital marketing for local businesses, website conversion tips, call-to-action best practices, SEO guru review, SEO marketing advice, local business lead generation, website design for small businesses, how to rank on Google, SEO lead generation strategies

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Niche domination, market strategy, Amazon business model, Gymshark growth strategy, local business growth, small business success, startup scaling tips, business strategy podcast, how to grow your business, build a billion-dollar business, local business marketing, business niche strategy, entrepreneur tips, market expansion strategy, business growth secrets, effective business strategies, entrepreneur podcast, business development for SMEs.

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

TikTok ban, TikTok alternatives, social media marketing, Instagram Reels, YouTube Shorts, Clapper app, short-form video, video marketing strategy, digital marketing, content repurposing, SME marketing, small business marketing, organic reach, viral content, TikTok for business, marketing trends 2025.