If I had to restart in real estate today, I’d focus on income-producing activities not branding or pretending to be busy. This video shows the exact habits and sequence I’d use to generate leads, follow up, and rebuild momentum fast.

0:00 — Skip branding/decoration; focus on what pays
2:37 — Stop trying to look like someone else; be effective
3:49 — Get obsessed with leadgen (oxygen)
5:20 — Go hard on your sphere first
6:32 — Open houses like your life depends on it
7:57 — Build a follow-up system immediately
9:29 — Stop waiting to feel ready; act until confident


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Today on the Alan K Show we have guest Kenneth Cano, a former Air Force veteran who took everything the military taught him. Showing up early, outworking everyone, and never quitting  and applied it directly to real estate. The result is a thriving business built on discipline, consistency, and a mindset most agents never develop.

0:19 — El Paso roots and what shaped his work ethic early on
1:49 — Why he chose the Air Force and what it taught him
7:19 — How he stumbled into real estate while still active duty
10:27 — First two years: one deal and learning everything the hard way
13:07 — Why military discipline is the ultimate edge in cold calling
19:19 — Finding his niche in the Spanish-speaking market
23:36 — Spending $600/month on ads and generating $30K+ in commissions
25:15 — How AI booked 14 appointments from dormant leads in 2 days
29:22 — Hitting rock bottom and using that same discipline to rebuild
43:12 — Getting back to basics and building the right way


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If you’re tired of wondering where your next deal is coming from, this is why you’re getting stuck and how I’d fix it. Here are the best takeaways from this video, straight from how I explain it:

0:00 — Lead generation is the problem, not your effort (you’re missing the next deal)
0:07 — Most agents are failing lead gen with DIY ads, lead-share programs, or “promises” that don’t work
0:19 — I’ll show you exactly what we do and why agents close 1–3 more transactions per month
1:11 — I’ve been in your position: making calls, booking appointments… and getting no commission checks
1:29 — The real issue isn’t you...it’s that you don’t have enough prospects/at-bats
1:36 — Sphere-only, unclear ad strategy, random social posting, or paying too much for shared leads
2:08 — The cycle: you stop generating leads → your pipeline dies 60–90 days later → back to square one
2:17 — Top agents don’t “hope” they’re disciplined and never stop generating leads (lead gen is oxygen)
2:48 — We build your full lead engine done-for-you: ads, ad management, follow-up, coaching, CRM
3:19 — Our AI responds in under 2 minutes, qualifies, asks the right questions, and books the lead on your calendar

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⚡ Need Leads? We can help: tr.ee/IekLn7

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This video explains why relying on leads you don’t control (like Zillow/Realtor.com, brokerage leads, or team leads) makes your income fragile. It then outlines how agents can build long-term independence by learning to create their own pipeline. Starting with offers, traffic, follow-up, conversion, and tracking results.

0:00 — Biggest mistake: building your income on leads you don’t control (Zillow/Realtor.com, brokerage, team leads)
1:49 — Why agents choose dependency at first (it feels easier)
3:48 — Borrow business vs own business
5:58 — Build your own pipeline so results aren’t tied to lead flow
7:03 — The math: lead splits/commission vs building your own paid lead machine
8:58 — Outside leads are a bridge, but dependence is the risk
10:03 — The 5 skills to learn: make an offer, run traffic, follow-up, conversion, tracking numbers
11:26 — Goal: create deals on demand (manufacture opportunities, not luck)
12:14 — Final call to action: start your own paid lead machine + comment “leads”

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⚡ Need Leads? We can help: tr.ee/IekLn7

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If you own a brokerage, this video is basically a wake-up call: don’t judge success by agent count, chaos, or “big numbers”build the profit engine inside the model that makes you resilient.

1:08 — “Looks successful, weak inside”: volume/agents ≠ profit
1:35 — The framework: 3 profitable brokerage models + how to choose
2:11 — Cloud-based model: scale with lower overhead + stronger systems
2:36 — Trap to avoid: praying for “success” without profit (overhead/image trap)
3:02 — Cloud downside: if your only edge is fees/splits, it becomes a race to the bottom
3:20 — Company-generated lead model: broker invests in lead gen + conversion infrastructure
4:14 — Key coaching principle: agents need a pipeline + structure + standards, not just motivation
5:04 — Lead conversion discipline: you must track unit economics (CPL → close → brokerage dollars)
5:24 — Integrated brokerage model: make money across the transaction ecosystem (mortgage/title/escrow/etc.)
9:35 — Best long-term direction: hybrid cloud scale + lead production + ancillary margin depth

Comment the word "model" if this video helped you!

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⚡ Need Leads? We can help: tr.ee/IekLn7

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If your brokerage relies on your personal production, it isn’t a real business — build predictable company lead flow and use AI-first speed-to-lead so the brokerage keeps the margin and scales. One offer, strict KPIs, regular training, and enforced standards will boost agent performance and free you from day-to-day production.

0:00 — Intro: You don’t own a business if your revenue depends on your personal sales
1:25 — 2026 Winners: Control Attention + Offer — top offer = predictable lead flow
2:03 — Two-track Model: Teach agents to self-generate leads + provide company leads
2:37 — Build a Lead Engine: Become your own lead generator (don’t rent pipelines)
4:57 — Speed to Lead: AI first (≤60s), human follow-up (≤5 min), 14–52 week cadence
6:38 — The Math: Example ad spend → brokerage profit (60/40 split)
7:52 — Routing & Monetization: Company-provided leads vs. agent-paid leads; performance gating
8:56 — KPIs: Broker scoreboard weekly — leads, CPL, speed-to-lead, appointments, contract rate, ROAS
10:49 — Standards & Accountability: Clear weekly minimums and consequences (250 calls, 50 live convos, CRM compliance)
12:38 — Training Cadence: Daily huddles, weekly roleplay/KPI sessions, monthly deep-dive clinics

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🏢 Looking to scale your Brokerage? Let Us Help You: tr.ee/0qzVaD
⚡ Need Leads? We can help: tr.ee/IekLn7

🎁 Free "Agent Recruiting Secrets" Book (Worth $10,000+): tr.ee/Qrcc1K

🌵 Real Estate Agent in AZ? Learn About Our Culture: tr.ee/YdQg8E

📱 Follow Me On: 📸 Instagram: @alankushmakov 👥 Facebook: @alankushmakov

✅ DOWNLOAD THE PROFIT-PER-AGENT SCORECARD 
https://www.becomebestbrokerage.com/agent-profit-calculator-page

Timestamps (quick jump points)
0:00 Intro — The broken math for 90/10 & 80/20 brokerages
0:41 Example: 15 agents × 4 closings = $600K GCI → ~$60K company dollar
2:55 Lever 1 — Track profit per agent (monthly dashboard & scorecard)
4:45 Lever 2 — Monthly platform fee (how to price & roll out)
6:31 Lever 3 — Per-transaction fee (examples: $395 / $495)
7:19 Lever 4 — Increase production per agent (4 → 6 closings; weekly rhythm)
8:48 Lever 5 — Predictable company leads + AI follow-up (monetization & splits)
11:06 Lever 6 — Add one ancillary (mortgage/title JV; KPI: adoption rate)
11:51 Lever 7 — Cut overhead: 60‑minute audit, subscriptions, SOPs
12:37 Recap — 90/10 profitability formula & next steps
13:23  — Download Profit‑Per‑Agent Scorecard / links above

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⚡ Need Leads? We can help: tr.ee/IekLn7

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📱 Follow Me On: 📸 Instagram: @alankushmakov 👥 Facebook: @alankushmakov

I’ve spent hundreds of hours learning from the top 0.01% of real estate producers and world-class entrepreneurs. In this video, I share 9 lessons that consistently separate average agents from top performers and how you can apply them to grow your business, income, and life.

Key Highlights:
0:24 What surprised me most about top performers
0:48 My background: from selling homes to building a $1.5B brokerage
1:54 Lesson 1: Keep showing up, especially when it’s hard
3:47 Lesson 2: Don’t rely on motivation; rely on a schedule
4:48 Lesson 3: Treat lead generation like oxygen
5:51 Lesson 4: Follow through with care and consistency
7:02 Lesson 5: Sell certainty, not houses
7:54 Lesson 6: Don’t just scale leads, build systems
9:05 Lesson 7: Protect your energy like an asset
10:14 Lesson 8: Keep your world small, focus on fewer, high-impact activities
11:04 Lesson 9: Think like a business owner, not an agent
14:46 Final takeaway: fundamentals over time lead to top performance
15:06 Next steps: commit to one lead source, track inputs, follow up consistently

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📖 Learn More / Resources: 👤 Who is Alan Kushmakov? Learn More About Me: tr.ee/vnbTe6

🏢 Looking to scale your Brokerage? Let Us Help You: tr.ee/0qzVaD

⚡ Need Leads? We can help: tr.ee/IekLn7

🎁 Free "Agent Recruiting Secrets" Book (Worth $10,000+): tr.ee/Qrcc1K

🌵 Real Estate Agent in AZ? Learn About Our Culture: tr.ee/YdQg8E

📱 Follow Me On: 📸 Instagram: @alankushmakov 👥 Facebook: @alankushmakov

👥 Partner With Me — Let's Build Together: tr.ee/WmCUDt

📅🚀 Join Our Weekly Momentum Builders Zoom — Mondays 10AM MST: tr.ee/aQULsF

📖 Learn More / Resources: 👤 Who is Alan Kushmakov? Learn More About Me: tr.ee/vnbTe6

🏢 Looking to scale your Brokerage? Let Us Help You: tr.ee/0qzVaD

⚡ Need Leads? We can help: tr.ee/IekLn7

🎁 Free "Agent Recruiting Secrets" Book (Worth $10,000+): tr.ee/Qrcc1K

🌵 Real Estate Agent in AZ? Learn About Our Culture: tr.ee/YdQg8E

📱 Follow Me On: 📸 Instagram: @alankushmakov 👥 Facebook: @alankushmakov

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