How to know who is my correct audience?
Whenever you need to run your ads, you need to split test to different set of audiences (because you do not know and will never know the answer)
PRO Tip: You can target people who have pages (with huge number of followers) that your audience is attracted to
What would be a good copy to attract insurance agents?
Watch the sections below in the FB Accelerator course
2) Swiped.co for inspiration
3) Spy on copywriting of your competitors
1) Achieving MDRT, Achieving COT, Achieving TOT
2) Leads that come to you on auto pilot
3) Need not worry about cold calls, roadshows
4) Talk about lifestyle, income, dreams, time freedom
Insight: People buy for increase in pleasure or to reduce pain
For those who are selling property, you can search for groups shows interest in
2) Rent, Buy Or Sell Property
Note: You will find your competitors in these groups but it is unavoidable
Questions And Answers Section
If you want to use a Google PPC Ad (Pay Per Click), note that
1) It is more expensive than a Facebook Ad Right Now as Price Per Attention for Google PPC is Rising
2) You install a Google Pixel
Note: It may happen to Facebook Ads after 2 years
How to avoid the set up of an expensive Landing Page which cost about 2000 SGD and more?
1) You can do Facebook Ads with a lead form
How to increase Page likes using Pay Per Click?
1) Page Likes is about Social Proof. A page that has 10K Page Likes and more builds Your Branding
2) There is no economic advantage running the Facebook Ads on a page with tons of Page Likes
Will you be able to show a practical and live example of an ad set to select the right target audience filtered down to a narrowed layer plus for the control size of the audience vs the budget ads control?
1) Watch the course 'Putting it all together - Step by Step how to launch a Facebook Campaign from Start To End'
If you want to build a list by giving value (i.e. give eBook, property report for FREE)
1) You can either use Lead form or Send Message
How to target people for a specific niche?
1) Watch the course on how to create a custom audience / look alike audience
The look alike percentage denotes the size of the audience that will look like your target audience
For example, Singapore has 4 million FB users. 1% is 40K. As such, FB will create a 40K audience that looks like your custom audience
There are 3 types of audience
1) Custom audience (Your Own LIST)
3) Look alike audience (FB will create an audience that LOOKS LIKE Your own LIST)
How do I know if my audience is exhausted(tired of looking at my ads)
1) When my cost per lead is rising
2) when my frequency score is too high (my audience keep seeing my ads)
How do I make sure that my audience is not exhausted?
1) Create a look alike audience from 1%, then to 2%, then to 3%,then to 4%,then to 5% so that my list will never exhaust
You can do the above using different ads sets to split test too The higher the %, it will look less like your custom audience
If you like this, check out my other videos:
FREE Facebook marketing training: http://alaricong.podia.com/free
