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Simplifying my life in the kitchen got me to thinking about my business...

As entrepreneurs, we tend to overcomplicate things. We think in order to get from A to Z that we have to go through the entire alphabet but we're in a new paradigm! We can simply choose to have what we desire RIGHT NOW.

Ways to make marketing simple and maximize earning potential

1. Asses the window...
   • Take a look at the windows of your business. Are they open and inviting, letting people in when it is appropriate. Or are they open enough to let things leak out that aren't working? Look at your numbers and audit your strategies to make sure that you are getting the most out of what you are working with.
2. Go all in with intentionality on what's working
   • Let's make this simple, I like to use the metaphor of dating. Have you ever been dating all the wrong guys, and then woke up and realized you should have been with your best guy friend who was in love with you the whole time? Take a look at your systems and your strategies to see what is taking away all your time and not giving you enough back, or what have you not focused on that actually gives you a great return?
3. Leverage Other People's Positioning (OPP)
   • Start finding people who have a similar ideal client as you with a different product. You can have a joint Live with them or create a masterclass. You are getting in front of their audiences while they are getting in front of yours and it is equally beneficial for you both. Another way to leverage other people's positioning is to become an affiliate for their products. 

I hope you learned a lot from this episode and I would love to know your thoughts!
Be sure to find me and any of my resources at the links below

• Vanessa's Website
• Aligned Business Woman Instagram
• Aligned Business Woman Facebook Group
• CEO Day Audit Workbook
• Free Meditation: Infinite Awareness
• The Entrepreneurial Wealth Codes

I recently resubscribed to Hello Fresh. I started to notice that as a famil

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• Book an Abundance Activation session
• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

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Episode 22: 4 Reasons a CEO Day is a MUST

I have FINALLY figured out a bedtime routine with Oliver, my two-year-old son, and I am able to get some sleep! Now, you may think that a story about finding a bedtime routine for Oliver has nothing to do with the topic of CEO Days, but hear me out. Before I figured out how to get Oliver to sleep in his own bed, I lacked clarity in my day. I was exhausted and not well-rested. Even if I had a CEO Day, I wasn't nearly as productive as I wanted to be.

So, why are CEO Days a must for your business?

Do you have money blocks? Do you even look at your finances? I never used to look at my bank account because it would remind me of the lack... But when you are running a business that isn't an option. You need to remember that avoidance is disempowering. It is so important 

1. Avoidance is disempowering - Do you have money blocks? Do you even look at your finances? I never used to look at my bank account because it would remind me of the lack... But when you are running a business that isn't an option. It is so important to look at your numbers so you know where you need to go next and what you need to get there.
2. Awareness brings things into focus for more clarity - When I did my CEO Day, I was looking at my business from a birds-eye view... I wasn't super focused on one part of my business. I noticed that some things I thought that were really important, actually didn't matter as much. I was able to see what made me more efficient, what my core pillars are, and how to create content around that. It's so empowering!
3. Uncover the leaks--energy, time, & money - Once you create that awareness, you will start to uncover what really isn't working and is just sucking away at your energy, time, or money. This is where you get really into the details of what you are paying for and the growth that it is helping you with. You may be surprised at what you discover is a leak.
4. Discover resources for income opportunities - Sometimes in your business you are going to have seasons where you need to dig down and work on a project. It may be hard for you to market or make sales during this time since you will be so entrenched in the project, so how are you making money? I suggest reaching out to people that you have been an affiliate for in the past and ask what they have coming up that you can promote. You can really market their products or courses on the weeks that your content is

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Episode 20: Overcoming Selling Objections with Michelle Terpstra

Today I am talking to Michelle Terpstra. Not so long ago, she was working for a Fortune 500 company and struggling to balance her drive for success and her desire to control her own schedule and lifestyle. Now, instead of running around town sales meeting to sales meeting, she has a booming online business that feels completely in alignment with her financial and lifestyle goals. She built her business quickly using her sales expertise, creativity, and power to connect and convert her ideal clients.

According to all the "gurus," having fun and selling is impossible. However, if you ask the students of the Sales Success Lab, you will find out that this is simply not true. Persuasion, influence, confidence, and leadership can be learned. Once this power is unlocked, you have access to any dream you desire. It is Michelle's mission to help thousands of entrepreneurs master these skills so that they can also grow their businesses with ease, joy, and purpose.

First of all, she talks about overcoming objections in general. Most men and women have a really bad response to sales. They had bad experiences with salespeople in the past and they just don't want to be a part of that transaction anymore.

She is here to tell you that the old way of making sales does not work anymore! Being pushy and forceful may technically 'get the sale' but you will end up with a frustrated and angry customer who will not come back a second time.

Let's learn to make your sales in a more graceful and purposeful way!

Download her Sales Launch Checklist here.

And don't forget to look for me at any of the links below:

• Website
• Instagram Profile

Nurture your community with Flodesk
Boost your connections and sales with email marketing.

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• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

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Episode 21: Why Reels Don't Make Your More Sales

First of all, I recently launched a series of emails that will walk you through how to elevate your business and your mood so that you draw in more dream clients! For all of the people on my VIP list get a little nugget sent right to your inbox on how to activate your inner Goddess, set intentional CEO days, and how to take more action when you are in your Doer mode. You can sign up for these emails at this link, and I will see you there!

Today, we will be talking about Reels. Reels have been a hot topic for the last two years and are Instagram's answer to TikTok's success. I have noticed a lot more coaches being Reels coaches and getting people to use Reels to find their ideal client.

I want to take a step back and challenge the Reels strategy to find your ideal client...
Reels are just a glimpse of your life. When someone just stumbles upon your Reel, they won't see the whole picture of who you are and what your business is all about.
People get so excited when they post a Reel that goes "viral" and suddenly they have so many new followers! They don't stop to think if those new followers are actually their ideal clients... and then a week or month later, 90% of those new followers unfollow.

Let me use dating as a metaphor. When you first start dating someone, everything clicks, you love everything about them, and it seems like life is just perfect. A few months down the road, they maybe bring up a topic that you don't agree on, and that image comes crashing down. Suddenly they aren't the 'perfect person' anymore.

People create Reels with the intention of getting more views and more followers, but they don't think about connecting on a soul-to-soul level with their ideal clients. However, Reels is an opportunity to get more people coming to you. What you need to do when you have a viral Reel is make sure you are creating content that makes it 100% clear who you are and how you serve. This is where you will really create that subconscious connection with your audience.

Have you ever come across an influencer or a coach on Instagram, and you instantly think, "Wow, I really connect with this person." You binge-watch their content and start clicking on their freebies and maybe even buy their small offer. You get to that point because you made a connection with them! That is exac

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• Book an Abundance Activation session
• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

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Have you ever heard of Goddess Days, CEO Days, and Doer Days? While I can't take credit for developing these ideas, I have made them work for me and my business.

As entrepreneurs, we wear many hats, and even more so as moms. When I started my business, I tried to learn as much as possible about productivity. I took courses and read books, and eventually started time-blocking. It felt impossible to do everything, and I was not completely present in the "character" needed for every aspect.

As entrepreneurs, we need to be able to oscillate between each of these "characters gracefully." The Goddess, The CEO, and The Doer.

The Goddess

• She is important because she manages your state. 
• When she is feeling good, everything else is in alignment. 
• She feeds your mind, body, and soul. 

When you take a Goddess Day, do things that make you feel good and aligned. Do something (not work) just for you, showing your subconscious mind that you can take care of your physical body and emotions.

CEO

• She plans everything. 
• On CEO Day, you can plan content, launches, family vacations, meals, and even plan to plan!
• During CEO Days, you can have team meetings and decide what to outsource. 

I always sleep so much better after CEO Days because I know where I'm going, and I have a plan and checklist to keep myself aligned.

Doer Days

• She puts on the headphones and gets working on the plan created on the CEO Days. 
• She feels aligned and ready to handle the plans after Goddess Days. 
• She is most of the day and is so important! 
  
  

Start scheduling your Days! Each week, one Goddess Day, one CEO Day, and fill the rest with Doer Days. You will be so aligned and productive!

If you want to elevate your business and embody what it means to be an Aligned Business Woman, join my weekly email series. I will give you tips on making the most of your Days and send you a new one every week!

Support the show

Take my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom.

Be sure to find me and any of my resources at the links below;

• Aligned Business Woman Facebook Group
• Book an Abundance Activation session
• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

Check out some resources I love:

Want fresh branding photos? Check out our partner FemForce Photoshoots in your city! Use PROMO CODE VANESSAANNM137 for special savings.

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Episode 18: What the Heck is NLP?

I have noticed from talking to my copy writer and my podcast manager that lots of people know about NLP, but not many people actually know what it is or why we can use it in our marketing. So I'm going to break it down here for you...

NLP is learning how to use the mind's language to get results. You can think of it as the user's manual of the mind. 

First, let's talk about the Neuro Part...
Neuro: Our nervous system or our mind with which we experience the world through our senses...

• Visual - what you see
• Auditory - what you hear
• Kinesthetic - what you feel, external and emotionally
• Olfactory - what you smell
• Gustatory - what you taste

People have a primary sense to process information. Visual processors usually tend to talk fast because they are processing the message must quicker than someone that is auditory. Auditory people will hear the information and then create images in their minds to interpret the information. And so on...

Why is this important to consider when creating content? You are creating an experience for your audience every time you post on social media or send out an email. If you want to appeal to all types of processors, you'll want to fold in words relating to all senses in your copy. When you join my free masterclass Radiant Rapport, you'll receive a list of over 50 words that you can use in your messaging to create instant rapport within your marketing. Hint: You can even use them on sales calls.

Now let's talk about the Linguistic part of NLP!
Linguistic relates to the language and physical communication we use to store memories and experiences to give them meaning.

As we perceive something and it enters our awareness through the primary way we process information, we begin to create pictures, sounds, and feelings, internally.

Lastly, let's talk about Programming
Programming is the patterns and strategies we run in our minds. Do you remember the story of Pavlov's dog? Pavlov would feed his dogs when he rang a bell. After many tries, he was able to get the dogs to salivate just by ringing the bell. They didn't even have to see food but they would assume it was coming because they were programmed to believe that it comes when the bell rings.

We do the same thing. When we see or hear or fe

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Take my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom.

Be sure to find me and any of my resources at the links below;

• Aligned Business Woman Facebook Group
• Book an Abundance Activation session
• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

Check out some resources I love:

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Episode 17: What You Must Know About Creating Change

Today's topic not only will help with your mindset and motivation as a consultant, coach, or online entrepreneur; but also knowing this serves your clients. When you can understand what is needed to create change, you can help your clients get better, faster results.

If you're new to NLP (neurolinguistic programming), there is a part of the mind called the critical faculty where all learnings and behavioral changes take place at an unconscious level. It filters what information can get to the unconscious mind. The filters are created before the age of 7 so are deeply rooted in our beliefs. These beliefs are what form our comfort zone, and it's in our comfort zone that we hide from change.

How do we create positive change? Before I go through the 3 ways to create change, I want you to listen to this episode twice: once with the intention to learn how to create change for yourself and twice to learn what goes on for your prospect and clients when they are deciding to buy from you. 

1. Repetition: the 1% compound effect works wonders when you can repeat positive behaviors in a positive state and get desirable outcomes. Even if they are small wins.
2. Intensity:
   1. Amplified states- when you're experiencing powerful emotions
   2. Significant emotional event- a sudden emotional event that shocks your neurology shifts your perspective
   3. Strengthening of memories- ever feel nostalgic? Have you ever daydreamed about a happy time in your past then when you snap out of the trance you felt like you were there again? In NLP, we use techniques to help people activate a time when they felt a way they want to feel again that will spark action or motivation.
3. Activating your imagination puts the critical faulty to sleep.
   1. Visualization is powerful especially when you couple it with repetition. Envision yourself having a stellar sales call and practice sales conversations even if it's with a friend.
   2. Meditation relaxes your mind and nervous system. When you awake from a meditative state, you have more clarity on the steps required for change or to get the desired outcome.
   3. Hypnosis also helps with creating new neurology to support change.

If you're looking to change your habits around business activities you know will help scale your business, create a b

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• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

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Self Trust and Leadership with Eos Koch

Have you ever wondered if you have what it takes to be a leader? To have that self-trust that can take you to that next level?

My guest today is Eos Koch, and she can tell you how to give yourself that boost to take your leadership style up to where you want it to be.
 
Eos Koch is a soulful business mentor and web designer for creative entrepreneurs and together with her husband she runs a design studio where they offer web design, branding, custom development, the Freesoul WordPress theme, and the signature program the “Soulful Website Academy”.

Be sure to find her at her links below:

• Website
• Facebook
• Instagram
• Brand Style Quiz!

Don't forget to look for me at any of the links below:

• Website
• Instagram Profile
• Empowerment Activation Masterclass

Support the show

Take my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom.

Be sure to find me and any of my resources at the links below;

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• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

Check out some resources I love:

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Episode 15: Why Subconscious Marketing Works

Let's talk about Subconscious Marketing. My son has been in a Shrek-watching mood lately, and I am actually really enjoying finding the similarities to Subconscious Marketing!

Let's take a look at it:

First up is Shrek, and that's you. The hero wanting to save Fiona from the tower.
Fiona is the subconscious mind. She has all these desires and dreams that can't come true because she is stuck in a dungeon guarded by a dragon.
The dragon is the critical faculty. The part of the brain that stops the subconscious mind from communicating with anything outside the dungeon.
Shrek's job is to speak directly to Fiona, to find out what those desires and dreams are and what are the problems and pains stopping her from getting them.

This is exactly Subconscious Marketing! Your customers have a subconscious mind that has desires and dreams, and how much better would it be to speak directly to that instead of always trying to fight the dragon.

Shrek goes around the dragon to save Fiona... shouldn't we do the same?

Don't forget to look for me at any of the links below:

• Website
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Support the show

Take my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom.

Be sure to find me and any of my resources at the links below;

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• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

Check out some resources I love:

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A crackle of sacred fire…

A soothing balm for the financial soul…

…where Victoria Washington goes, women prosper.

Part money medicine-woman, part business wizard, & part straight-talking spiritual-best-friend to her over 16k Instagram followers, Victoria is at the helm of a financial revolution.

After filing for bankruptcy in 2018, Victoria started her coaching business from scratch. Three years later, Victoria Washington, Inc. is a 7-figure/yr global brand that has supported over 3,000 women on the journey of financial liberation.

Through her signature methodology, Wealth Embodiment Flow (WE Flow), women are guided through a series of postures, breath patterns & mantras that help them release financial trauma from their bodies and water the seeds of their most abundant realities 💧

Whether it’s brokering a 6-figure real estate deal, negotiating an increase in salary, signing a paid client for the first time, or simply opening the stack of bills she’s been avoiding, Victoria’s communities are ALIVE with women celebrating their financial milestones.

Victoria’s teachings weave together somatic movement, business strategy, and channeled spiritual wisdom to support women - and in particular women of color - to step into new levels of financial empowerment.

Check out the Supreme Money Bundle here!

To learn more about Victoria’s work, visit www.wealthembodimentflow.com or follow her on Instagram at @IAMVICTORIAWASHINGTON

Don't forget to look for me at any of the links below:

• Website
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• Empowerment Activation Masterclass

Support the show

Take my free Business Energetic Archetype assessment to uncover the hidden patterns influencing your business actions and your first step to consistent income with more freedom.

Be sure to find me and any of my resources at the links below;

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• Book an Abundance Activation session
• Check out the Aligned Business Woman shop for all of the tools and resources mentioned in this episode.

Check out some resources I love:

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