The Aligned & Thriving Podcast

Market research is one of the most powerful tools for growing your online offer, yet it’s too often one of the most skipped or simplified steps..

In this episode Jada shares a practical, step-by-step market research method designed to remove guesswork and help you create offers, messaging, and launches that truly connect with your ideal audience.

This is not about surveys.
It’s not about Googling trends.
And it’s not about asking AI what your audience wants.

This is about real conversations.

Jada walks you through how to conduct market research calls, yes, getting on the phone or Zoom with your ideal people to hear, in their own words, where they’re at, what they’re struggling with, what they actually want and more. (and the more is VERY important).

This distinction alone (that this is in their words) becomes incredibly powerful when it comes to:

• Choosing the right launch event transformation / key teaching topic.
• Writing sales pages.
• Creating launch messaging.
• Designing opt-ins and funnels.
• and attracting the right people at the right time.

You’ll also learn:

• Why people edit themselves in surveys, and why conversations reveal more truth.
• How to capture the exact language your audience uses (and why this matters).
• How to identify patterns and themes across multiple conversations.
• Why understanding your “now” vs “later” buyers is so important.
• How to turn your research into messaging that makes people feel “this was made for me”.
• Why even 10–20 conversations can dramatically shift your results.
• How these calls can also naturally build warm leads and interest in your offers.

And Jada doesn’t leave you hanging, she also shares exactly how to invite people to market research calls, where to find participants (even if your audience is small), how to structure the calls and the key questions to ask.

This episode is a must-listen if you want to stop guessing what your audience wants so you create more aligned offers with improved messaging and conversions that grow your online offer with your perfect people and more clarity and confidence.

🎧 Listen now to Episode 42: The Market Research Method That Saves You Time and Money When Growing Your Online Offer

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
 Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram or send me an email if you’re ready to get support to create reliable and repeatable ease-filled, and higher-converting Launches through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program).

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

As your business grows, so do the number of things competing for your time, energy, and attention.

Clients need you.
Content needs to go out.
Systems need improving.
Visibility matters.
Growth matters.

And somehow, everything feels important. And sometimes everything feels urgent.

In this episode of The Aligned & Thriving Podcast, Jada dives into the reality of competing priorities as a founder, and how to decide what actually matters now, without defaulting to hustle, guilt, or reacting to external pressure.

This conversation was born from real decisions Jada had to make inside her own business, including intentionally pausing content and podcasting for a season, not because something was “wrong,” but because something else mattered more at that stage of growth.

Inside this episode, you’ll hear:

• Why not all priorities are equal, even when they all feel important.
• Four essential aspects Jada uses (and you can too) to choose between multiple high priorities.
• The difference between urgency and importance.
• Why capacity (time, energy, emotional bandwidth) must be part of your decision-making.
• How to think like a leader instead of reacting like a task-doer.
• What choosing not to do something can unlock for growth.
• Why clarity often comes from subtraction, not addition.

She also poses an important question worth thinking or journaling on to help you in your day to day priority juggle

This episode is for you if you:

• Feel pulled in too many directions.
• Know something needs to change but aren’t sure what.
• Are growing and realising old ways of working no longer fit.
• Want to lead your business more intentionally.

This episode is not about productivity hacks or doing more.
It’s about discernment, leadership, and choosing what actually moves the needle -for this season.

🎧 Listen now to Episode 41: Competing Priorities as a Founder: How to Choose What to Focus on First

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram @jada.businessmentor or send me an email to [email protected] if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program).

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

When to start using Meta ads, how they fit into your bigger strategy, and what to know before hiring an ads manager.

Meta ads and Facebook ads are often positioned as the answer to scaling your online offer - and they ARE an essential ingredient to do this - but for many business owners, running ads leads to frustration, wasted spend, and confusion about what’s actually not working.

In this episode, Jada sits down with Ash Boston, Paid Ads Specialist and Funnel Expert, to break down how ads really fit into online offer growth.

This conversation is for service-based women selling online courses, memberships, programs, and who are wondering:

• Am I ready for Meta/Facebook ads?
  
  
• Why didn’t ads work the last time I tried them?
  
  
• Do I need to hire an ads manager - or would that be premature?
  
  
• What should I be focussed on when using Facebook Ads for my Live Launches
  
  
• What questions should I be asking when hiring someone to help me with my Meta Ads?

Together, Jada and Ash unpack the truth that ads don’t create demand - they amplify what works. And when the foundations aren’t there, ads don’t hide the gaps… they expose them.

In this episode, you’ll hear:

• Why Meta ads don’t fix broken funnels - and what they actually amplify.
• How ads interact with your launches, messaging, and conversion points.
• The biggest mistake online business owners make by running ads too early.
• When using ads makes most sense.
• The difference between organic growth, live launching, and paid traffic.
• What needs to be working before you hire an ads manager.
• Why ads are not “set and forget” - even once they’re live.
• How to use Meta ads as a support tool, not a replacement for strategy.

This episode will help you make informed, aligned decisions about Meta ads - instead of defaulting to them because they’re marketed as the next logical step.

If you’re serious about growing your online offer in a way that’s sustainable, data-driven, and matched to your current business stage, this conversation will save you time, money, and a lot of unnecessary stress.

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

Connect with Ash Boston:
Instagram @ashleybostonhq
Website: https://www.ashleybostonhq.com/
Grab Ashley’s generous gift and download her Build Your Daily Leads System in just 5 Days Course (Use your special Code METAADS to get it for FREE): https://www.ashleybostonhq.com/5-day-leads-355964

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram @jada.businessmentor if you’re ready to explore launching and scaling your online offer in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting or Holistic Online Business Growth Mentoring.

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful - thank you in advance!

What does it really take to sustainably grow a membership while keeping your life, energy, and wellbeing intact?

In this episode, Jada sits down with Tess Thompson, Pilates instructor and founder of Club Nest Online Pilates, a digital membership supporting women 50+ to feel stronger, more mobile, and more confident in their bodies so they can live life to the fullest.

Before working with Jada, Tess was doing all the “right things” - posting, supporting her existing members, showing up consistently - but behind the scenes, she felt overwhelmed and unsure what to focus on next. She deeply wanted to grow Club Nest Online Pilates, but didn’t know how to move forward.

Eight months later, Tess has grown her membership from ~50 to 175 members, while feeling more grounded, clear, and supported than ever.

This conversation is a transparent look at the real journey behind sustainable membership growth - what actually moves the needle, what doesn’t matter as much as you think, and why having the right support and structure is a game changer.

LISTEN NOW

You’ll hear:

• How Tess went from confusion and overwhelm → clear direction and confidence.
• The strategic shifts that expanded Nest Online Pilates to 175 members.
• How she grew without burning out or overdelivering.
• Why clarity and structure matter more than “doing more”.
  
  
• How she rebuilt her relationship with launching so it felt supportive instead of draining.
• The power of support, accountability, and having a container to grow in.

This is the truth behind what looks like “overnight success.”
 It’s clarity, alignment, and courageous leadership.

LISTEN IN NOW

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

✨ Connect with Tess:
Instagram: @nest.mildura
Website: www.nestmildura.com.au
Download her freebie - The #1 Reason You Wake Up Stiff and What To Do About It: https://nest-mildura.kit.com/freemobilityvideo

→ DM me on Instagram @jada.businessmentor or email me if you’re ready to grow your online offer in a more aligned, ease-filled, and sustainable way through Aligned Launch Coaching & Consulting.

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

In this Launch Hotline episode, Jada walks through a real live launch debrief with Michelle from The Flourish Mama, who just ran her first live launch. Michelle bravely stepped into the hot seat to share the ins and outs of this first time Live Launch to learn and help you learn along with her.

Now while she didn’t get any sign ups to her offer, she is not calling it a failure (like most women would have), and Jada shows Michelle exactly what her numbers really mean, and why a no-sales launch is not the same as an unsuccessful launch.

Together, they break down:

• The real story Michelle’s numbers tell.
• What her “no sales” result was based on and what to do about it next time.
• What worked better than she realised.
• What didn’t work (and why).
• How to improve her next launch with simple, specific changes.
• Why live launching teaches you what evergreen never will.
• Why this was not a failure - it was data, direction, and clarity.

This episode is equal parts grounded, practical and empowering - especially if you’ve launched before and wondered what went wrong, or if you’re terrified of launching in case you “fail.”

This isn’t about hype. It’s not about pretending everything is perfect.
 It’s about learning to read your numbers, understand your audience, and turn your launch data into a roadmap for your next growth step.

🎧 Listen now to: Launch Hotline Pt 3: A Real Live Launch Debrief - What Michelle’s Numbers Really Reveal

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

Resources mentioned in this episode from Jada:
Free Guide: Secrets to a High Converting Launch Event - Download Here
Free Essential Launch Data Tracker PDF - Download Here

Resource from Michelle:
Permission to Pause: A Free Guide to Self Care at Home for Busy Mums includes a seven day self care suggestions checklist, plus 50 self care ideas that you can indulge in from the comfort of home. Download Here

Connect with Michelle
Instagram: www.instagram.com/theflourishmama
Facebook: www.facebook.com/printquirks

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→  If you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting DM me on Instagram @jada.businessmentor or send me an email to [email protected]

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

So many women stay stuck for months (or years) trying to figure out where to start when creating their first online offer. They think they need everything built, polished and “ready”… and then never get the offer out into the world.

Or, when they finally do, they’re disappointed with the response vs the effort they have put in.

In this Launch Hotline Pt 2 coaching session, Jada mentors commercial property investor, mentor and educator Sovy Lie, who is ready to bring her first online offer to life, but was feeling overwhelmed and unsure about where to start, what to prioritise, or what she could ignore for now.

Together, we map the first clear steps, unpack what actually builds momentum at this early stage, and remove the overwhelm so Sovy (and YOU) can move forward with confidence.

You’ll hear:

• Why your first step is never the tech, the portal or the curriculum.
• The simple clarity questions that give your offer structure.
• Why messy and imperfect beats polished and perfect when starting out.
• How to validate your offer without a full launch.
• What to ignore completely until later (this removes so much pressure).
• An often overlooked yet extremely powerful place to start to build momentum when you’re just getting started.
• How your existing lived experience and expertise actually are the first building blocks.

Whether you’re creating your first online offer or coming back to the drawing board with a new idea, this episode gives you clarity and momentum - without the overwhelm, overbuilding, or over-investing.

🎧 Listen now to Launch Hotline Pt 2 to discover what deserves your attention first - and what you can confidently ignore.

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

Connect with Sovy Lie on Instagram: @allaboutcommercial 

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram or email me if you’re ready to explore launching or online offer development and growth in a more aligned, ease-filled, and higher-converting way through 1:1 Coaching & Consulting.

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Getting people to actually show up (not just register) for your launch event starts long before launch week.

In this first Launch Hotline episode, Jada answers holistic counsellor and art therapist Dannyelle Tansey’s burning launch question (and then some) - and it’s a question many digital business owners have asked:

“How do I market my live launch event so it attracts the people who don’t just sign up - they actually show up?”

Inside this live mentoring conversation, Jada unpacks how to:

• Speak to your launch-specific avatar - not just your general audience.
• Work backwards from your offer to design a launch event that attracts the most ready-to-buy people.
• Understand what your audience is thinking, feeling, and saying - so your messaging lands.
• Create nurture and reminder sequences that build connection, belief, and live show-up (instead of crossing your fingers and toes hoping they’ll show up).
• Avoid burnout by layering systems at the right stage of offer growth..

You’ll also hear why conversation-based sales are still one of the most powerful strategies in digital business - and why live launching is, at its core, a “conversation one-to-many.”

🎧 If you’ve been wondering how to attract the right people who show up live, engage, and convert for your Launch events, listen now.

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me @jada.businessmentor. I’d love to shout out your takeaways and your support!

Connect with Dantelle Tansey:
Instagram @thewholesome_woman
Email: [email protected]
Website: www.thewholesomeunion.com

Grab Danyelle’s Gratitude for Renewal Workshop here: https://www.thewholesomeunion.com/gratitude-and-renewal-workshop-optin

💬 Connect with Jada
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram or email me if you’re ready to explore launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting.

Please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

So many women in online business get caught up in thinking “evergreen” is the holy grail of digital business. It’s sold as the dream: automated income, freedom, and flow.

But the truth? Evergreen isn’t easier - or faster - especially if you haven’t live launched first (and that’s fact not an opinion).

In this episode, Jada breaks down the differences between live launching and evergreen models, when each works best, and what too many business owners get wrong about trying to automate too early.

Also why live launching is still the most effective, data-driven, and human-centered way to grow your online offers, especially early on, and until you know what your ideal people want and need to join your offers  - whether it’s a course, membership, or program. And how they inform and fuel a successful evergreen funnel.

To be clear, this episode is not designed to convince you to do Live Launches, it’s designed to make sure you make an informed decision.

You’ll hear:

• The real reason most evergreen funnels don’t convert the way you think they will.
  
• Why skipping live launching actually slows your business growth.
  
• What your first few launches are meant to teach you.
  
• The mindset and structure that make live launches repeatable and scalable.
  
• How to know when your offer and audience are ready for evergreen.
  

This is a myth-busting, clarity-giving episode that will help you make smarter decisions about your next growth stage, and stop chasing strategies that aren’t aligned with your business phase.

🎧 Listen now to Evergreen or Live Launching? Here’s What to Know Before You Decide

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram @jada.businessmentor or send me an email to [email protected] if you’re ready to explore launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting<

When was the last time you did something that scared you? Not because you had to, but because you chose to?

In this episode, Jada shares a personal story about facing one of her biggest fears and how that moment became a powerful mirror for what happens in business when we stretch ourselves beyond comfort. Not sometimes, but regularly.

This isn’t a fluffy “feel the fear and do it anyway” conversation, it’s a grounded reflection on how fear shows up as we expand, and why courage is a muscle you develop with practice.

You’ll hear Jada unpack:

• How anticipation of the thing often feels scarier than the actual doing.
  
• What “doing the scary thing” teaches you about your next level in business and leadership.
  
• Borrowing belief from others until you can fully see your own capability.
  
• The link between emotional regulation, confidence, and taking strategic leaps in business
  

Because the truth is, doing the thing that scares you is often the shortcut to your next level.

LISTEN NOW 🎧

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram @jada.businessmentor if you’re ready to move through the fear and step into your next-level of scaling your online offer through my 1:1 Aligned Launch Coaching and Consulting or Holistic Business Mentoring.

And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful, thank you in advance!

What happened when Jess and Elle decided to move beyond promoting their membership on social media and emails and go meet their ideal members where they are!

In this episode, Jada sits down with Jess and Elle from Handmade Business Co and Bandicute, a mother-daughter duo who after running their handmade product based business for 8 years and turning it into a multi-6 figure business, decided to create digital membership to support other makers to do the same - and when they worked with Jada to run their first Live Launch, quadrupled their members.

Grab a cuppa because we took the time to dive deep and share the journey leading to the point of choosing to do a Live Launch to grow their membership, why they wanted to do a Live Launch (it might surprise you!), and what the process was like for them.

This is a story that lead to their first Live Launch brining them 5 figures, not to mention the recurring revenue it generated.

Together we unpack the truth about what makes a launch work, and what doesn’t. From designing their live event and nailing their message, to managing nerves and recalibrating mid-launch when success hit faster than expected, this is a real look at courage, clarity, and sustainable business growth.

LISTEN NOW

You’ll hear:

• How structure, accountability, and strategy replaced overwhelm with focus.
  
• The crucial shifts that made their webinar convert.
  
• How pre-launch nurturing and live engagement built trust and sales.
  
• What to do after a successful launch to stabilise growth.
  
• Why your nervous system and your strategy both need attention as you scale.
  
  

We don't just share the juicy end results, we went back to share the journey that got them here too, because that's all part of what created this "overnight success".

Whether you’re launching for the first time or refining your next one, this episode shows that success isn’t about luck or a massive audience, it’s about alignment, support, sticking to structures and strategies that work and starting before you feel ready.

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

Connect with Jess and Elle via Instagram @handmadebusinessco or for their Handmade business via @bandicute_australia

→ DM me on Instagram @jada.businessmentor if you’re ready to explore launching in a more align