What does it really take to sustainably grow a membership while keeping your life, energy, and wellbeing intact?
In this episode, Jada sits down with Tess Thompson, Pilates instructor and founder of Club Nest Online Pilates, a digital membership supporting women 50+ to feel stronger, more mobile, and more confident in their bodies so they can live life to the fullest.
Before working with Jada, Tess was doing all the “right things” - posting, supporting her existing members, showing up consistently - but behind the scenes, she felt overwhelmed and unsure what to focus on next. She deeply wanted to grow Club Nest Online Pilates, but didn’t know how to move forward.
Eight months later, Tess has grown her membership from ~50 to 175 members, while feeling more grounded, clear, and supported than ever.
This conversation is a transparent look at the real journey behind sustainable membership growth - what actually moves the needle, what doesn’t matter as much as you think, and why having the right support and structure is a game changer.
LISTEN NOW
You’ll hear:
- How Tess went from confusion and overwhelm → clear direction and confidence.
- The strategic shifts that expanded Nest Online Pilates to 175 members.
- How she grew without burning out or overdelivering.
- Why clarity and structure matter more than “doing more”.
- How she rebuilt her relationship with launching so it felt supportive instead of draining.
- The power of support, accountability, and having a container to grow in.
This is the truth behind what looks like “overnight success.”
It’s clarity, alignment, and courageous leadership.
LISTEN IN NOW
If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!
💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]
✨ Connect with Tess:
Instagram: @nest.mildura
Website: www.nestmildura.com.au
Download her freebie - The #1 Reason You Wake Up Stiff and What To Do About It: https://nest-mildura.kit.com/freemobilityvideo
→ DM me on Instagram @jada.businessmentor or email me if you’re ready to grow your online offer in a more aligned, ease-filled, and sustainable way through Aligned Launch Coaching & Consulting.
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