Something I don’t think people have enough of is focus. And so this is a love-hate episode with sharing a little bit of a story of some things that we've been doing in our business to try to be better at focus and to be better at having meetings.

There are two jobs of marketing. Literally, only two. 1. Educate the prospect

2. Invite them to take the next step

We want to start thinking about segmenting because not everybody is going to be a good fit for you. You want to be thinking about who you should be getting on the phone with… Who should you be elevating to a conversation where you try to sell more of a high ticket program or service?

Essentially, if you’re not dedicating time or money to the things that you say are important to you — I’d argue they aren’t truly that important. I dive into why cash flow follows your calendar in this episode.

I talk through this concept on when you should try to add something new to your business.

I believe there are two ingredients that can tell you if a prospect is ready to buy from you or not. We dive into what those are in this episode.

We dive into how your secondary sales funnel plays a massive role in your business/marketing and how you should have one set up.

There are two sales funnels and you might not know that. There’s a reason we need a primary and a secondary sales funnel. I break that down in this episode.

If you’re looking to make the transition to productized services and want to figure out what your offer should be, this episode is for you.

So...you need systems. But where do you start? Rather, where SHOULD you start?