In this standout episode of The Amazing Authorities Podcast, host Mitch Carson welcomes Ann Carden—multi-book author, high-end business advisor, and founder of the Expert in You marketing and media agency. If you’re tired of being an expert who still gets treated like a beginner—Ann’s blueprint for premium positioning will open your eyes.
Ann shares her journey from managing luxury cosmetics and fur salons to coaching top consultants and entrepreneurs on how to package themselves as premium brands. She breaks down why so many brilliant professionals get price-shopped, overlooked, or underpaid—and how you can fix that with expert packaging, a signature book, a show, and the right media exposure.
You’ll hear how her Expert in You magazine and podcast elevate real industry leaders, why your brand’s perception is your real profit lever, and how to attract $18K–$100K clients without begging or chasing cheap gigs. Plus, Ann and Mitch get real about speaking, why most speakers stay broke, and how to turn stages into premium clients instead of applause.
You’ll learn:
The biggest mistakes experts make when pricing and packaging themselves
How Ann’s Expert in You method helps coaches, consultants, and pros play at the top of their industry
Why a book, magazine feature, and podcast are game changers for authority and trust
How to create premium offers that align with your real value
Why you should never settle for “low-budget” clients if you want high-end results
If you’re ready to get chosen, get paid what you’re worth, and get positioned like the authority you truly are—this episode will show you how.
Ann Carden is a Strategic Business Growth Consultant and CEO of A. Carden Inc., and founder of the “Expert In You” brand and Marketing & Media Agency. She is a 4x Author & #1 Int. Bestselling Author, Speaker, Top Podcast Host, and Magazine Publisher.
Ann has over four decades of business, marketing, and sales experience. She spent thirteen years in corporate business management, managing multiple-million-dollar departments for a multi-billion-dollar national retail corporation. She has been an entrepreneur for over thirty years, founding and selling five previous businesses.
Working as a consultant/coach since 2010, Ann has helped hundreds of coaches, consultants, and service businesses add multiple 6 & 7-figures to their business in over eighty industries. She has trained and educated more than a million entrepreneurs, business owners, and professionals through speaking, workshops, seminars, and social media channels.
You can find Ann Carden here:
https://annlcarden.com/
https://www.linkedin.com/in/anncarden-business-consultant-coach/
https://www.facebook.com/groups/663939057669313
https://twitter.com/ann_carden
https://www.instagram.com/anncardenconsulting/
https://www.youtube.com/anncarden
A Complimentary Strategy Call with Ann Carden: https://calendly.com/anncardencoaching/with-ann-carden?month=2024-05
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