Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy.

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Questions answered:

1. DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?
2. How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?
3. What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?
4. What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?
5. How should brands be hedging their bets in D2C?
6. Can brands build a D2C strategy “on the cheap” and what does it look like?
7. How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?
8. What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years? 
9. Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?
10. How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon?

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