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On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.
______________________________________
TIMESTAMPS:
00:00 - 03:00 - Introductions
03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?
10:45 - 15:54 - How can Netflix boost engagement?
15:54 - 24:35 - Current advertising trends on streaming
24:35 - 28:25 - Driving engagement through content and UI
28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube
36:20 - 46:30 - What purpose do live sports serve for streaming platforms?
46:30 - 50:16 - How does sports IP perform across platforms?
50:16 - 51:19 - Closing remarks
______________________________________
Production by Rory Gooderick and Omima Elmattawaa
Follow Ampere Analysis on Twitter: @AmpereAnalysis
Sign up to The Amp weekly newsletter here
Hosted on Acast. See acast.com/privacy for more information.
By Ampere Analysis5
11 ratings
On this month's episode we sit down media veteran Hernan Lopez to discuss Netflix's engagement, advertising and how new content formats are reshaping the business of streaming.
______________________________________
TIMESTAMPS:
00:00 - 03:00 - Introductions
03:00 - 10:45 - Overview of Netflix Q3 results, and does Netflix have an engagement problem?
10:45 - 15:54 - How can Netflix boost engagement?
15:54 - 24:35 - Current advertising trends on streaming
24:35 - 28:25 - Driving engagement through content and UI
28:25 - 36:20 - Netflix's Spotify deal and how it can compete with YouTube
36:20 - 46:30 - What purpose do live sports serve for streaming platforms?
46:30 - 50:16 - How does sports IP perform across platforms?
50:16 - 51:19 - Closing remarks
______________________________________
Production by Rory Gooderick and Omima Elmattawaa
Follow Ampere Analysis on Twitter: @AmpereAnalysis
Sign up to The Amp weekly newsletter here
Hosted on Acast. See acast.com/privacy for more information.

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