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In this episode, Ash and Kane talk about podcast analytics. They review the frequent questions they get asked about analytics and metrics and explain which things you need to be paying attention to and why. They also reveal the bits you don’t need to be spending loads of time on, leaving you to focus on what matters.

KEY TAKEAWAYS

• Even when outsourcing elements of your podcast production, you still need to keep track of your own KPIs.
• Money gives you the freedom and options to help more people. So even if money isn’t your number one priority, it is the thing you should focus on as it will help you meet other goals.
• Your downloads per episode in a 30 day period is the industry standard for measuring the success of an episode
• Looking at all episode downloads in a period of 30 days each month will give you an idea of whether your content is working; there should be an increase in downloads each month
• Podbean is easy to use and gives good analytics data
• Avoid using Spotify for podcasters for your analytics as it doesn’t give you the full picture
• Click-through and then retention are the only things that matter to the YouTube algorithm, this is the only way to go viral
• Title and thumbnail designs are the most important to get someone to click on your YouTube videos, these are the reasons that someone will choose to watch 99% of the time
• Retention is how all platforms make money, this is why creators are rewarded with it so much, regardless of the platform
• Pay attention to what you are drawn to as a consumer of content. This will give you ideas about what works

BEST MOMENTS

"You should be outsourcing the production of your podcast”

“You can help more people if you make more money”

“Avoid Spotify for Podcasters”

“Someone is twice as likely to click on a thumbnail if it has a face on it”

“Retention is important on all platforms”

 

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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