This week, Toronto based podcaster and c+p digital co-founder, Susan Diaz joins Melissa to talk about how creatives, artists and makers can get smarter and more efficient about making social media work for them -  without wanting to pull their hair out or needing to be digital content creators.

The secret? Repurposing content. Susan breaks it down for us this very practical and sanity saving episode!

This episode is brought to you by Fine Lime Designs Illustrations

This episode is for...

• anyone who finds social media marketing stressful
• any creative who wants to get strategic and efficient with their social media marketing
• has ever wondered what content, or repurposing content, actually is
• working artists, makers and creators who know they need to market their business but really just want to make the thing
• wonders if they have to do ALL the platforms

For a summary of this episode and all the links mentioned please visit:
Episode122: An Easier Way to Market Your Creative Business on Social Media with Susan Diaz

You can find Susan Diaz on LinkedIn, TikTok and at c+p digital.

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

This week's episode started out as a recap of our progress for 2022 but very quickly took a turn into a mindset episode as we took a  dive into exploring the deeper (and sometimes darker) aspects of our creativity and how we work: meaning and resistance.

We discuss how a simple grant application pushed Heather to explore bigger, far more personal themes in her own artwork, ask how it’s possible to resist doing something you absolutely love and explore what’s behind that (there’s always something big behind that!) and talk about the messiness of creativity - the internal messiness of creativity! And as it often does in any mindset episode, social media makes a brief appearance as we talk about what it means to speak up - or stay quiet - when big things happen in the world. 

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• struggle with resistance when creating their work - even (or especially) when they love what they do
• ponder exploring bigger themes in their work
• wonder how much of their value system they should share with the world and if it will make an impact.

For a summary of this episode and all the links mentioned please visit:
Episode120: Diving Into the Meaning and Resistance in Our Creative Work

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Toronto based sisters Katrina and Lexie von Hahn have known for years that they wanted to create a business that reflected their Latin American roots and that has resulted in Gallola - a fashion and lifestyle brand launching soon with their first product: a shoe they designed that's inspired by the timeless Argentine carpincho style and handmade in Mexico.  

In this episode we talk about:

• Lexie and Katrina's individual journeys that have taken them around the world
• starting a fashion and lifestyle brand from scratch 
• manufacturing your own designs
• how crucial building a network is for a young business
• not being afraid or too shy to reach out and ask other female business owners for help
• the importance of research
• working with family and being a new mom with a new business
• bootstrapping a creative business that manufactures product and much more! 

This episode is brought to you by Fine Lime Designs Illustrations

For a summary of this episode and all the links mentioned please visit:
Episode120: Katrina and Lexie of Gallola: Starting a Fashion & Lifestyle Brand From Scratch

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Gallola at gallola.com or on Instagram @gallola.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk abou

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Melissa and Heather tackle a big topic today: how to manage relationships that are… less than supportive of the work that you do. 

A dirty little secret of starting a small business that nobody talks about is the lack of support from loved ones. We’re led to believe that if we “follow our bliss” everything will be Instagram perfect. We’ll have a “lifestyle business” that let’s us balance our work and our home life. Friends will spread our praises, our parents will be so proud, our spouses will stand behind us smiling in rapturous support….

This is where the needle gets ripped across the record!

Whether it’s your parents, your partner or spouse or your friends, there will always be a handful of people in your life - often people you are very close to - who aren’t able to support what you do.  The reasons for that lack of support are all over the map but whatever they are, it can be very hurtful and very demoralizing.  At times, that lack of support might not even be obvious and that can be even more insidious. 

So how do you deal with it when the support you hoped for just isn’t there? Let's talk about it.

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• are struggling to get the support they need from the people they’re closest to
• need strategies for handling those relationships that aren’t supportive
• want to find people who are supportive and who understand the challenges of running a small, creative business and bring them into their inner circle or network.

For a summary of this episode and all the links mentioned please visit:
Episode119: What to do When You're Not Getting Support for Your Creative Business From Loved Ones

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast  on:

• Instagram at @andshelookedu

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Janice Lawandi thought a PhD in chemistry had cut out a clear career path for her. But like many grad students, she started baking to relieve her doctoral stress which led to completing a Pâtisserie de Base certificate from Le Cordon Bleu and starting a food blog. Now this doctor of chemistry shows other bakers how understanding the science of baking can unleash their creativity - and has opened up multiple streams of revenue for her baking education business in the process!

Janice is a chemist turned baker from Montreal who writes about baking and the science of baking to better understand why we do what we do when we bake. Her website, The Bake School, is a resource for learning about ingredients and techniques, baking science, and recipes. While her main income stream is the ad revenue from her website, she also works as a freelance recipe developer, a food stylist, and food science consultant. She has recently started creating printable charts to help bakers in the kitchen, selling merch on her website and she is publishing her first ebook this fall (2022).

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• need to diversify their revenue within their creative business
• are afraid to embrace their own inner form of geekiness (we all have it!) in their business
• wonder if niching down deep can work (it can!)
• are curious about creating digital products for their physical business and physical products for their digital business
• are wondering how to develop and market more than one revenue stream at a time
• are  trying to figure out how to balance their art and creativity with commercial appeal in order to run a profitable, life supporting business
• want to forge a deeper connection with their audience or customer and aren’t sure how to do that (ask!)
• wonder if they need to make a bold move to move forward

For a summary of this episode and all the links mentioned please visit:
Episode118:  Creative Canadian Janice Lawandi

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

As a full time working creative, travel writer, videographer and YouTuber,  Ayngelina Brogan of Bacon is Magic shares how she has used her small YouTube channel of just over 10 thousand subscribers to build an engaged community and double her overall income.

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• are unsure of the power of video
• are looking to build a highly engaged community around their work
• dismiss YouTube because they're too small to earn revenue
• dismiss YouTube because they’re too old! (Ayngelina is 45)
• think the only option for monetizing YouTube is ad revenue (there are other ways!)
• needs a paradigm shift when it comes to selling their work!

For a summary of this episode and all the links mentioned please visit:
Episode117: Surprising Success with a Small YouTube Channel

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.

You can find Ayngelina on  her YouTube channel, Instagram and at her website, Bacon is Magic. You can also support her on Patreon.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as t

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In our Season 4 opener, Melissa and Heather do a quick recap of the summer and hit a number of topics that we've been experiencing or following -  including running a studio sale, incorporating new tech into our work, navigating more social media changes and planning & prepping for the upcoming holiday season.

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• are thinking about upcoming holiday prep
• are wondering about all the social media push back and Instagram changes this summer
• are flirting with the idea of bringing new technology into their creative work
• just want to catch up with Melissa & Heather!

For a summary of this episode and all the links mentioned please visit:
Episode116: Welcome to Season 4

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @mhchipmunk.
You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In this replay of Episode 80,  Louisa Hrennikoff, the designer and maker behind Vancouver based jewellery brand, Luli Designs joins me. Louisa is a long time craft market veteran - you may have seen her at markets throughout BC from small, local markets to some of Western Canada's biggest markets like Got Craft and Make It. This week she shares her best tips for prepping for market season including how to find markets to participate in, tips on booth or table displays, how much inventory to take, what's in her market emergency kit and much more!

This is a great episode for anyone who:

•  is new to the craft market scene and doesn't know where to start
• has done a few markets but now is looking to up their market game
• craft market veterans who just want to hear what another veteran has to say so they can compare notes!

For a summary of this episode and all the links mentioned (and photos of Louisa's booth display), please visit:
Episode 80: Market Season Prep with Louisa Hrennikoff (Luli Designs Jewelry)

You can connect with Louisa on Instagram at @lulidesignsjewelry or shop her Lulidesigns Etsy shop.

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love. 

Your host, Melissa Hartfiel, left a 20 year career in corporate retail and has been happily self-employed as a working creative for 12 years. She's a graphic designer, an illustrator and a multi-six figure a year entre

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Debra Wong of Dessert by Deb has owned two different businesses with a subscription box as part of her business model. In this episode, she shares all her subscription box knowledge from sourcing product to packing and shipping and everything in between.!

This is a great episode for creatives who

• are thinking about launching a subscription box business
• are thinking about adding a subscription box to their current business
• are considering running a special edition box to their holiday offerings
• are wondering if this would be a good way to showcase their own products

For a summary of this episode and all the links mentioned please visit the original show notes:
Episode 58: So You Want to Start A Subscription Box Service.

To learn more about Deb's creative journey and her other business ventures, check out Episode 57 of the podcast.

You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.
You can find Deb at dessertbydeb.com  or on Instagram @dessertbydeb.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfi

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

In this replay of one of our Creative Canadian Women episodes I chat with Halifax based dance photographer Rachael Dyer about her creative journey from ballerina to ballet instructor to one of the most well-known and well-respected dance photographers in Nova Scotia. We talk about how she pivoted in her 40s to start a brand new career, how niching down and specializing helped her grow her business and so much more!

This is a great episode for creatives who

• love to hear about the creative journeys of other artists and makers
• have wondered if it's too late to make a creative career change
• have thought about niching down or specializing but are worried it might stifle their business 
• our curious about the business of photography

For a summary of this episode and all the links mentioned please visit the original show notes:
Episode 60: Creative Canadian Rachael Dyer and Niching Your Business

You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.
You can find Rachael at mbdancephotography.com  or on Instagram @movitabeaucoupdance.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.