For 30 years, political consultants have been predicting that in the  next presidential election, a growing Latino electorate in the United  States will finally awaken, sway the outcome, and usher in a new era of  Latino political power.

And  for 30 years, they have been wrong. The 2020 election may prove no  different. Again and again, political analysts have underestimated the  diversity among American Latinos. Key segments of the  community—specifically Cubans and younger U.S.-born Mexican Americans—support the Republican Party in  numbers large enough to mitigate explosive new registration numbers  among more Democratic-leaning Latinos. While Donald Trump has lagged  behind Joe Biden in national polls, the president is faring better than  he did in 2016 among some groups of Latino voters. Surveys in Florida  last month showed Trump winning an overwhelming share of the Cuban American vote. Fortunately for  Biden, the Democratic nominee still has time to fine-tune his tactics. - The Atlantic