So thrilled to have Chloe Baines, a London based fashion designer and stylist, join the AA family this week. Her success with “In Tents: The After Part,” proves to be a continual success, as she transforms festival waste into stunning, wearable fashion pieces. If there’s something I can leave you to think about… it’ll be this quote: “There’s a real conflict between the two things that I do, in the sense where I want the fashion industry to be sustainable and ethically conscious, and then on the other hand, I want to sell my pieces, so there’s definitely an interesting relationship between sustainable practice and consumption.” – Chloe. // Follow Chloe on IG: @chlobaines and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

Calling all female boss babes! This week, Chelsea welcomes Cabrini Roy, founder of eponymous slow-fashion label, who aims to empower women from all around the world through her hand-made, luxurious, contemporary pieces. Though based in London, she takes influence from her Filipino culture, creating unique designs which contrast bold masculine silhouettes with feminine details. This week is an exploration of the importance of female empowerment, especially within the fashion sustainability space, what the “made-to-order” process is, and what it’s like to run a slow-fashion brand. Ready to feel inspired & empowered? // Follow Cabrini on IG: @cabriniroy and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

I have always viewed ANIMA ANIMUS as the middle section of a Venn-diagram; the intersection between streetwear fashion and sustainability… and it was my quest to find others who have the same passions as me… are there?!

Luckily yes!! Because this week, we’re joined by the lovely Lianne Wing-Martins, founder of up-cycling fashion brand RePurpus, as we discuss what it’s like to be females within the streetwear world, Toronto’s streetwear scene and how we aim to influence the wider community about sustainability through our streetwear passions.

// Follow Lianne on IG: @repurpus and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk. //

Transparency… a big buzzword for impact-driven businesses. But how do brands communicate and market their sustainability initiatives creatively and effectively? This week, Chelsea welcomes Erica Larson, Founder and Creative Director of Pixel Power, where they explore exciting new content ideas within the future of the digital marketing space. // Follow Erica on IG: @pixelpowercle and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

Did you know, Ella-Kissi Debrah was the first person in the UK to have air pollution as her cause of death? Ella was only 9 years old. The UK is experiencing an air pollution & national waste emergency. Join Chelsea and UCL’s Masters graduate Katie English, as they explore the intersections of air quality, racial injustice and the climate change crisis. // Find Katie at: [email protected] and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

Chelsea welcomes Cornelia Kangur, founder of newly launched marketplace, 4futusake, a platform connecting sustainable brands to eco-influencers. Cornelia shares her goals for the platform, what it’s like being a girl boss, and the current fashion scene in Estonia. // Contact Cornelia at: [email protected] and follow our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

Chelsea welcomes Anna Chashchyna; a sustainability consultant, writer, and podcast host of the ‘Sustainability Explored’ podcast. Over the last 5 years, Anna’s consultancy has helped link the corporate world with environmental & social governance, through investment projects in renewable energy. // Follow Anna on IG: @achashchyna and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

To celebrate the New Year, join Chelsea as she reflects on her top 10 learnings and un-learnings of 2020! What were yours? We'd love to hear it, either at our IG: @_animaanimus // or join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk. Happy New Year!!!

Chelsea welcomes Teresa Maria, founder of Outlandish, a blog which shares her fashion sustainability journey as a recovering shop-aholic. This week, they’ll be dissecting the problem and ugly truth about Black Friday… whilst offering some tips and advice to help you lead a more conscious lifestyle too! // Follow Teresa on IG: @the_teresamaria and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.

Chelsea welcomes Melania Grandolfo, Marketing Lead behind Italian eco-brand Fortunale. With ‘Fortunale’ meaning wind/storm, the brand’s mission is to be the pivotal wind that changes the course of fashion, creating the world’s best natural wool sweaters. // Follow Fortunale on IG: @fortunale_nature and our IG at @_animaanimus // You can also join the rest of the AA Fam in continuing the conversation at www.animaanimus.co.uk.