Groundings

The Anti-Indigenous, Imperialist, Racist Marketing of Coca-Cola


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(This episode was a Patreon exclusive for several days prior to release elsewhere. )

In this episode, Native activist and writer Dani Miller breaks down the various ways that the brand identity of Coca-Cola, a brand known and admired worldwide, is built on a mountain of anti-Indigenous tropes, racism, and what she calls "conglomerate imperialism." She then discusses the need for a Native anti-imperialist perspective, connecting Indigenous struggles in the U.S. to struggles globally, and explores how normalizing the racist, imperialist marketing tactics of corporations like Coca-Cola has material impacts on Indigenous communities everywhere.

You can support this podcast on Patreon, follow Devyn on Twitter, and make sure to subscribe to stay updated on the latest episodes. If you or someone you know would make a great guest for an episode, send a tweet to Devyn and let them know!

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