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What happens when the way you've always got things done at work stops working?
Perhaps you're someone who gathers evidence, anticipates problems, builds relationships or challenges decisions. You've developed ways of navigating workplace situations that have served you well.
But what happens when the approach that usually works isn't what the situation needs?
In Season 3 of The Archetype Effect, we explored the hidden rules of work — the informal dynamics of power, influence, perception, permission and relationships that shape organisational life.
Season 4 takes the next step.
Once you can see the terrain, how do you choose how to move through it?
What to expect in Season 4Join Ros Cardinal as we explore Political Intelligence — not as office politics, manipulation or learning to play games, but as a way of understanding ourselves, reading organisational situations and expanding the choices available to us.
Because developing greater influence doesn't necessarily mean changing who you are.
Sometimes it means recognising the approaches you naturally rely on, understanding what a particular situation requires, and developing more ways to respond.
Across 12 episodes, we'll explore recognisable workplace experiences, the patterns that shape how we navigate them, and what becomes possible when we develop greater behavioural range.
This season is about moving beyond simply recognising the hidden rules of work towards making more deliberate choices about how we navigate them.
A new rhythm for Season 4New episodes every second Wednesday.
Each episode will have a companion Field Guide featuring a practical experiment to try in your own working life.
The fortnightly rhythm gives you time to take the ideas beyond the podcast:
Listen → Reflect → Experiment → Notice → Continue
Because Political Intelligence becomes meaningful when we begin applying it to the meetings, conversations, decisions and relationships that shape our working lives.
Coming next: Episode 1 — The Move That Usually WorksHave you ever reached a point where you felt you'd tried everything to influence a situation, but nothing seemed to change?
What if you'd tried several different things — but they were all variations of the same kind of move?
That's where our Season 4 exploration begins.
Season 4 launches Wednesday 28 October 2026, with new episodes every second Wednesday.
Understand yourself. Understand the system. Choose how you lead.
About The Archetype EffectThe Archetype Effect, hosted by Ros Cardinal, explores power, influence, leadership and the hidden dynamics of organisational life.
Through thoughtful conversations grounded in psychology and real workplace experiences, the podcast helps professional women understand themselves, the systems they work within, and the choices available to them.
Connect and explore
Instagram: @archetypeeffectpodcast
Women's Leader Archetypes: https://www.womensleaderarchetypes.com.au/
Shaping Change: https://www.shapingchange.com.au/
YouTube: https://www.youtube.com/@ArchetypeEffectPodcast
What if the problem isn’t that you need more confidence?
What if you’re not broken at all?
In this episode of The Archetype Effect, Ros is joined by coach and Women’s Leader Archetypes practitioner Ari Powell for a conversation about what happens when women stop approaching themselves as a problem to be solved.
Ari describes a shift she has seen both in herself and in the women she coaches: moving from “How do I fit in?” towards “What actually works for me?”
That distinction changes more than it might seem.
We talk about the rules women absorb about how they should behave, what success should look like, and how much of themselves they should adjust in order to belong. Ari reflects on her own experience of discovering that some of the rules she had spent years trying to follow simply weren’t designed for everyone.
We also explore what happens when women begin to question those rules.
Sometimes there is grief for the time spent doubting yourself. Then possibilities begin to open. Boundaries change. Decisions change. Women start asking for things they previously assumed weren’t available to them. And instead of automatically asking “What’s wrong with me?”, they become curious about what else might be happening.
Ari shares stories from her coaching practice, including one woman whose original goal was to become confident enough to earn a promotion — only to discover that what she really wanted was an entirely different career.
We also talk about Ari’s own Wise Woman archetype, and the fascinating way a strength such as learning can become something very different when it is driven by insecurity. For Ari, that sometimes meant seeking another course, another qualification or another piece of evidence that she knew enough — rather than trusting the expertise she already had.
And we challenge one of the most persistent ideas about confidence:
That you need to feel confident before you act.
As Ari puts it, confidence is built in the doing. Sometimes coaching simply gives you somewhere to borrow a little confidence while you build your own.
Perhaps the most powerful reframe in our conversation is Ari’s observation:
“Women aren’t broken. They’re buried.”
Buried beneath expectations. Obligations. Other people’s beliefs. Ideas about who we’re supposed to be and how we’re supposed to behave.
The work isn’t necessarily to create a better version of ourselves.
Sometimes it’s to uncover the person who was there all along.
IN THIS EPISODE
We explore:
• Why capable women can still assume they’re the problem
• The difference between fitting in and belonging
• What changes when women give themselves permission to question the rules
• Why confidence usually follows action rather than preceding it
• How coaching can reveal possibilities beyond the goal someone originally brought into the room
• What Ari discovered through her Wise Woman archetype
• Why more knowledge isn’t always the answer
• What it means to stop apologising for who you are
YOUR EXPERIMENT
Choose one area of your life — perhaps work, relationships, finances, health, friendship or something else that matters to you.
Give yourself a simple rating out of ten for how satisfied you currently feel with it.
Then don’t ask:
“How do I make this a ten?”
Ask:
“What would move it by just one point?”
Choose one small, specific action you could take this week. Try it for seven days and notice what changes.
CONNECT WITH ARI
Ari Powell — She Is Emerging
https://www.instagram.com/sheisemerging
STAY CONNECTED
Follow The Archetype Effect for conversations about women’s leadership, power, influence and the hidden rules of work.
Instagram: @archetypeeffectpodcast
Website: https://www.womensleaderarchetypes.com.au
WORKING WITH ORGANISATIONS
This work is applied through leadership development and executive coaching with individuals and organisations via Shaping Change.
https://www.shapingchange.com.au
This episode explores power, influence, workplace politics, perception and choice.
As Season 3 draws to a close, this is an invitation to look back differently — not simply at what you learned, but at what you can now see.
The workplace may not have changed.
But perhaps where you’re looking has.
Episode overviewWhat if some of the moments at work that made you question yourself were never entirely about you?
A meeting where a good idea somehow went nowhere. An opportunity you expected but didn’t receive. Feedback that stayed with you. A boundary that produced a stronger reaction than you anticipated. A decision made with good intentions that created consequences you hadn’t seen coming.
Across Season 3 of The Archetype Effect, we’ve been exploring the hidden rules that can make experiences like these difficult to understand.
We began with a deceptively simple idea: good work matters, but good work doesn’t speak for itself. People notice it, interpret it, talk about it and attach meaning to it. And those interpretations happen inside organisations shaped not only by formal structures, but by relationships, trust, history, reputation and informal influence.
That took us beneath the organisational chart and into the “underground river” — the informal system through which information, credibility, opportunity and influence move. But learning to see those dynamics brought an important caution: political intelligence isn’t about becoming suspicious of everything. It’s about becoming certain about less.
As the season unfolded, the questions became more complex.
We explored visibility without self-promotion, likability and leadership reputation, sponsorship and advocacy, and why influence is shaped by position, perception and permission. We looked at what happens when women change patterns that organisations have learned to rely on, why good intentions can still create political consequences, and why feedback about “executive presence” deserves closer examination.
And finally, we arrived at perhaps the most important distinction of the season.
Understanding the hidden rules doesn’t mean obeying them.
Political intelligence gives us information. What we do with that information remains a choice.
This final Season 3 conversation brings those ideas together around three deceptively simple principles:
See yourself. See the system. Choose deliberately.
Because self-awareness without system-awareness can leave us blaming ourselves. System-awareness without self-awareness can leave us becoming shaped by the system. When we can see both, something else becomes possible: choice.
In this episodeThink of a workplace experience that never quite made sense. What can you see now that you couldn’t see then?
Where have you been explaining an organisational outcome primarily through yourself?
What has your workplace taught you — explicitly or implicitly — about what is rewarded, accepted or expected?
Where are you consciously adapting, and where might you be paying a price you never consciously agreed to?
There’s nothing to fix here.
Only patterns to recognise.
What’s nextThis episode closes Season 3: Navigating the Hidden Rules of Work.
If you’d like to revisit the season, the complete collection of Season 3 Field Guides is available as a companion to these conversations. They’re designed not as worksheets to complete, but as a way of looking again at your own workplace with a different set of eyes.
https://www.courses.shapingchange.com.au/womens-programs-homepage
Want to see the frameworks being discussed?I’ve published a set of short explainer videos on YouTube that visually walk through the leadership models and archetypal dynamics referenced in this podcast — including the Women’s Leader Archetypes.
You can explore those here:
👉 The Archetype Effect on YouTube
These are designed to complement the podcast, not replace it — offering a visual anchor for the concepts we’re unpacking together.
Stay connectedFollow The Archetype Effect for conversations on feminine leadership, power, authority and presence.
Instagram: @archetypeeffectpodcast
Women’s Leader Archetypes
Working with organisationsThis work is applied through leadership development and executive coaching with individuals and organisations via Shaping Change.
Learn more at Shaping Change
Listening Note:
What if becoming more influential at work didn’t require becoming more political, more calculating, or less like yourself?
For many women, organisational politics creates an uncomfortable tension. We can see that relationships matter. We know conversations happen before the meeting, that timing and perception shape decisions, and that some people carry far more influence than their job title suggests.
But understanding those dynamics can feel dangerously close to playing the game.
In this season finale of The Archetype Effect, Ros Cardinal explores the difference between political intelligence and political behaviour — and why learning to see the hidden rules of work doesn’t mean you have to surrender yourself to them.
The real question may not be whether you adapt. We all adapt. We change our language, choose our timing, read reactions and communicate differently depending on who is in front of us.
The more revealing question is:
When does adaptation become self-abandonment?
Ros explores what happens when we become so skilled at reading the system that we begin shaping ourselves around what it rewards — becoming more of what receives approval and less of what makes other people uncomfortable.
You’ll also explore the difference between strategy and manipulation. Building relationships, understanding stakeholders, choosing your timing and having conversations before the formal meeting aren’t inherently manipulative. Ethical influence respects other people’s agency rather than trying to distort or remove their choices.
And finally, Ros introduces one of the most important questions of the season:
What is this asking me to trade?
Sometimes influence asks us to trade comfort, certainty or immediacy. Sometimes the price is much higher: our boundaries, our voice, our values, or our sense of who we are.
Influence without losing yourself doesn’t mean refusing to pay any price.
It means knowing what you’re paying — and deciding consciously whether it’s worth it.
IN THIS EPISODE, YOU’LL EXPLORE:
• Why political intelligence and political behaviour are not the same thing
• The difference between conscious adaptation and self-abandonment
• How workplaces quietly teach us what gets rewarded and discouraged
• Why being strategic doesn’t automatically mean being manipulative
• How to recognise the invisible trades we make in pursuit of influence
• Why seeing the hidden rules gives you more choice — not another set of rules to follow
• A simple experiment for identifying your own choice point
YOUR FREE COMPANION FIELD GUIDE
This episode has a free companion Field Guide: Influence Without Losing Yourself.
It takes the ideas from the episode further, with reflection exercises to help you identify the invisible trades you’re making, distinguish adaptation from self-abandonment, explore your influence boundaries, and decide what you’re willing — and not willing — to trade.
Access the free Season 3 Field Guides:
https://www.courses.shapingchange.com.au/womens-programs-homepage
If you already have access to the Field Guide library, simply log in and you’ll find the new Episode 12 guide alongside the rest of Season 3.
ONE QUESTION TO TAKE WITH YOU
As you navigate work this week, notice one moment when you feel pressure to adapt yourself in order to influence an outcome.
Ask yourself:
What is this asking me to trade?
Is that a trade I consciously choose to make?
Because political intelligence doesn’t tell you who to become. It gives you a clearer view of the terrain — and more choice about how you want to move through it.
WANT TO SEE THE FRAMEWORKS BEING DISCUSSED?
I’ve published a collection of short explainer videos on YouTube that visually walk through the leadership models, political intelligence concepts and archetypal dynamics explored in The Archetype Effect.
Explore The Archetype Effect on YouTube:
https://www.youtube.com/@ArchetypeEffectPodcast
STAY CONNECTED
Follow The Archetype Effect for conversations about leadership, influence, power, organisational politics and the hidden rules of work.
Instagram:
@archetypeeffectpodcast
Women’s Leader Archetypes:
https://www.womensleaderarchetypes.com.au
WORKING WITH ROS
My work with leaders and organisations includes executive coaching, leadership development, organisational development, culture, political intelligence and the hidden dynamics that shape how work really gets done.
Shaping Change:
https://www.shapingchange.com.au
THE ARCHETYPE EFFECT
Helping women navigate power, influence and work.
Understand yourself.
Understand the system.
Choose how you lead.
Have you ever been told that you need more executive presence—but given no useful explanation of what is actually missing?
Years ago, Ros received a very good performance rating and asked what she needed to do to achieve the highest rating next time. Her manager considered the question and replied, “You probably could smile more.”
The advice gave her something to change, but it didn’t identify the leadership problem her smile was supposed to solve.
Episode overviewExecutive presence is often treated as a quality someone either possesses or lacks. We recognise it when a person enters a room, speaks with authority or steadies a difficult conversation. Yet when women are told they need more presence, the feedback can become frustratingly vague: appear more senior, show more gravitas, be more confident, take up more space - or become warmer and more approachable.
In this episode, Ros explores why executive presence is not simply a personal quality. It is also a judgement made by other people through an organisation’s largely unspoken recognition system: its internal picture of what credible leadership is supposed to look and feel like.
That distinction matters. Feedback about presence may reveal a genuine signal problem. Your thinking may be sound, but your recommendation may be difficult to find. It may reveal a reception problem, where your authority is interpreted differently by particular people or in particular relationships. Or it may reveal a recognition-system problem, where leadership that does not resemble the familiar prototype is repeatedly discounted.
The answer is not to reject every piece of feedback - or to obey every expectation. It is to diagnose what is actually happening before changing yourself.
Ros introduces grounded presence as the ability to remain connected to yourself, your purpose and the room you are in. She also explores three deliberate choices for making authority more legible: amplify the signal, translate for the audience or challenge the standard doing the judging.
In this episodeThe companion Field Guide takes you through the Presence Translation Test.
It will help you examine a specific piece of feedback or important interaction, separate observation from interpretation, and consider whether the issue sits with your signal, its reception or the recognition system doing the judging.
Access the free Field Guide here:
https://www.courses.shapingchange.com.au/womens-programs-homepage
One question to carry forwardWhat does this moment require from me—and how can I meet it without abandoning myself?
What’s nextNext episode: Influence Without Losing Yourself
We’ll explore how women can navigate power, visibility and workplace politics while remaining connected to what they value and who they are.
Stay connectedListen to The Archetype Effect:
https://the-archetype-effect.captivate.fm/
Watch the podcast and leadership explainers on YouTube:
https://www.youtube.com/@ArchetypeEffectPodcast
Follow The Archetype Effect on Instagram:
@archetypeeffectpodcast
Working with organisationsRosalind Cardinal works with leaders and organisations through Shaping Change, providing leadership development, executive coaching and organisational consulting.
Learn more:
https://www.shapingchange.com.au
Listening note
This episode explores good intentions, ethical leadership, power, organisational politics and the consequences of changing established arrangements.
You’re invited to listen with curiosity and notice where doing what feels fair, helpful or necessary may also change something for the people around you.
Not because your intention is wrong.
Because no meaningful act of leadership is politically neutral.
Episode overview
There is a sentence leaders often reach for when a decision made with care creates an unexpected reaction:
But I was only trying to do the right thing.
Perhaps you make a process fairer, only to unsettle someone who believed an opportunity was already theirs. You distribute work more equitably, and the people who had relied on another person’s invisible labour suddenly feel the inconvenience. You widen participation, increase transparency or protect an overwhelmed team—and discover that an action intended to help has altered influence, certainty, access or control elsewhere in the system.
That doesn’t necessarily mean the decision was wrong.
It means the decision changed an arrangement.
In this episode, Ros explores why good intentions cannot determine how an action will be experienced. Intentions live inside us. Other people encounter what our actions change for them—and the practical and symbolic meaning they attach to that change.
Resistance may reveal self-interest, territoriality or a desire to preserve an unfair advantage. It may also contain legitimate information about timing, workload, risk, trust or consequences we have not yet considered. Often, several of these things are true at once.
Through the four empowered Women’s Leader Archetypes, Ros examines how different forms of leadership energy move an organisational system. The Sovereign creates clarity and changes who can operate within ambiguity. The Warrior creates momentum and changes people’s positions. The Wise Woman names patterns and changes what can remain unseen. The Tribe Builder widens participation and changes whose voice carries influence.
These consequences are not reasons to distrust your strengths or make yourself smaller. They are invitations to exercise power more consciously.
Political intelligence does not ask us to abandon our values or make every difficult decision universally comfortable. It asks us to recognise the terrain our values will move through. When we can distinguish information that should influence a decision from discomfort that simply needs to be carried, we can remain open without becoming directionless—and principled without becoming morally certain.
Good intentions matter.
But they are the beginning of responsibility, not the end.
In this episode
Reflection prompts
There’s nothing to fix here.
Only patterns to recognise.
Download the free companion Field Guide
The Episode 10 Field Guide will help you apply the second-order question to a real decision or action of your own. You’ll map what the action may change, explore how different people might interpret that movement and decide what needs to be handled, carried or reconsidered.
👉 Download the Episode 10 Field Guide:
https://www.courses.shapingchange.com.au/womens-programs-homepage
What’s next
🎧 Next episode: Executive Presence Is Not What You Think
What allows you to remain anchored when the atmosphere changes, someone challenges you, or the response is not what you expected?
Executive presence may be less about appearing endlessly confident—and more about what becomes possible when you can stay present without abandoning yourself.
Want to see the frameworks being discussed?
I’ve published a set of short explainer videos on YouTube that visually walk through the leadership models and archetypal dynamics referenced in this podcast—including the Women’s Leader Archetypes.
You can explore those here:
👉 https://www.youtube.com/@ArchetypeEffectPodcast
These are designed to complement the podcast, not replace it—offering a visual anchor for the concepts we’re unpacking together.
Stay connected
Follow The Archetype Effect for conversations on feminine leadership, power, authority and presence.
Instagram: @archetypeeffectpodcast
Website: https://www.womensleaderarchetypes.com.au
Working with organisations
This work is applied through leadership development and executive coaching with individuals and organisations via Shaping Change.
Learn more at: https://www.shapingchange.com.au
LISTENING NOTE
This episode explores boundaries, invisible labour, role-restoration pressure and the systems that become attached to a particular version of us.
You’re invited to listen gently, to pause if needed, and to notice what resonates—not just in your thinking, but in your body.
You may recognise a role you have carried for a long time.
You may also recognise what happened when you tried to put it down.
FREE COMPANION FIELD GUIDE
If this episode brings to mind a boundary you have tried to establish—or a way you have changed that other people haven’t welcomed—the companion Field Guide will help you examine what changed in the arrangement around you and what the response may be telling you.
Access the free Field Guides here:
👉 https://www.courses.shapingchange.com.au/womens-programs-homepage
EPISODE OVERVIEW
A client once told me about a morning tea her organisation held to celebrate women.
The women prepared the food, set everything out and cleaned up afterwards. The men attended.
It was a small, ordinary event—but the arrangement beneath it revealed something much larger. The organisation was comfortable celebrating women symbolically. It was less comfortable with the suggestion that celebrating women might require other people to behave differently.
That contradiction sits at the heart of this episode.
Capable women are often valued for being reliable, thoughtful, accommodating and willing to carry what others overlook. They anticipate problems, absorb urgency, smooth tension, protect relationships and quietly ensure that everything works.
These are genuine strengths. But over time, a strength can become part of the infrastructure. What was once freely offered becomes expected, and the system begins to organise itself around its continued availability.
Then something changes.
She stops answering messages after hours. She returns work to its proper owner. She becomes more direct. She allows a problem to remain visible instead of quietly solving it. She sets a boundary around her time, labour, emotional energy or the behaviour she is prepared to accept.
She is not simply changing her own behaviour. She is changing an arrangement.
Someone else may now need to carry the work, accept responsibility, tolerate discomfort or relinquish access they previously took for granted. Sometimes the change also redistributes power.
That is when encouragement can become discomfort—and discomfort can become pressure to restore the old version of her.
In this episode, I explore what I call role-restoration pressure: the subtle or overt pressure that appears when you stop playing the role other people have learned to rely upon.
The challenge is not to dismiss every response as resistance or treat every expression of discomfort as proof that your boundary is wrong. It is to discern what the response is actually telling you.
Some of it may contain useful information. Some may reveal a practical problem that needs to be negotiated. And some may be asking you to return to an arrangement that was more comfortable for everyone except you.
Sometimes a system adapts.
Sometimes it pushes back before finding a new equilibrium.
And sometimes a boundary does not change the system. It reveals the system.
IN THIS EPISODE
• How genuine strengths can become part of a system’s invisible infrastructure
• Why changing your behaviour also changes what becomes necessary for other people
• The labour, responsibility, access, discomfort and power that boundaries can redistribute
• How role-restoration pressure can appear as concern, disappointment or criticism of your character
• Why another person’s discomfort is information—not an automatic instruction to retreat
• How to distinguish useful feedback from pressure to restore the old arrangement
• Why consistency matters when a system is learning a new boundary
• What a system’s response can reveal about its genuine capacity to accommodate your growth
THE ARRANGEMENT TEST
Think of a recent boundary or change that created friction around you.
Ask yourself:
• What version of me had this person, team or system learned to rely upon?
• What did that version of me make easier for other people?
• What changed for others when I became less available for that role?
• What part of the response contains useful information?
• What part appears to be asking me to restore the old arrangement?
• What is the response teaching me about the system’s willingness—or refusal—to change?
There’s nothing to fix here.
Only patterns to recognise.
WHAT’S NEXT
🎧 Next episode: The Politics of Good Intentions
Organisations may genuinely want to do the right thing. They may create policies, initiatives and public commitments that express that intention.
But what happens when good intentions meet power, competing interests and the arrangements people are not yet prepared to change?
STAY CONNECTED
Follow The Archetype Effect for thoughtful conversations about power, influence and the hidden rules of work.
Instagram: @archetypeeffectpodcast
Website: https://www.womensleaderarchetypes.com.au
WORKING WITH ORGANISATIONS
This work is applied through leadership development, executive coaching and organisational consulting with individuals, leaders and organisations through Shaping Change.
Learn more:
https://www.shapingchange.com.au
The hidden equation that determines whose voice carries weight
Have you ever raised an idea in a meeting, only to watch it disappear into the conversation—then return ten minutes later in someone else’s words and suddenly gain momentum?
The idea may not have changed. But the weight the room allowed it to carry did.
Influence without authority is often treated as a personal skill: communicate more confidently, build stronger relationships, improve your executive presence or become more persuasive.
But communication never happens on neutral ground.
Every room has a history. The people in it already hold assumptions about credibility, authority and belonging. The organisation has taught them—often without saying so directly—whose expertise counts, who is entitled to challenge and whose voice should shape the conversation.
In this episode, Ros introduces the Influence Equation:
Influence = Position × Perception × Permission
Position is the formal authority, mandate and access you hold in relation to a particular decision.
Perception is what the people involved believe about your judgment, credibility, reliability and intent.
Permission is what the system believes someone like you is entitled to influence.
That final element is often the hardest to see. You may be personally respected and still work inside a system that gives women, younger leaders, particular professions or people from certain backgrounds less room to be direct, ambitious or authoritative.
Through the story of an experienced executive whose influence contracted when a new CEO changed which kinds of expertise were treated as legitimate, Ros explores how influence can shift even when your capability has not.
The purpose is not to assume every difficult interaction is evidence of bias. It is to observe patterns carefully enough to distinguish a personal credibility problem from a positional constraint or an invisible permission boundary.
Because when your influence stalls, working harder on the wrong part of the equation may change very little.
In this episode:
A practical reflection
Choose one situation in which your influence appears to have stalled and complete these three sentences:
My position in this situation gives me access to…
My perception in this situation appears to be shaped by…
The permission available to someone like me appears to be…
Treat your first answers as hypotheses rather than conclusions. Then ask:
What evidence supports my diagnosis?
What evidence might contradict it?
What is the smallest useful move I could make to test it?
Download the free companion Field Guide
The Episode 8 Field Guide will help you work through the Influence Equation using a real decision, relationship or influence challenge from your own working life.
Access the free Field Guides here:
https://www.courses.shapingchange.com.au/womens-programs-homepage
If you would like to see a video explainer of the Influence Equation you can find it here: https://youtu.be/gzJpNX1BEyU
What’s next
Next episode: Why Smart Women Stay Stuck
Seeing the system matters—but seeing it does not automatically make it easy to move. In the next episode, we explore why capable women can understand exactly what is happening around them and still find themselves unable to take the next step.
Want to see the frameworks being discussed?
Explore the short explainer videos on YouTube:
https://www.youtube.com/@ArchetypeEffectPodcast
Stay connected
Instagram: @archetypeeffectpodcast
Website: https://www.womensleaderarchetypes.com.au
Working with organisations
This work is applied through leadership development, organisational development and executive coaching with individuals and organisations through Shaping Change.
Learn more at:
https://www.shapingchange.com.au
This episode explores sponsorship, advocacy, reputation, political capital and the hidden ways opportunity moves through organisations.
You can be visible and well regarded — and still not have anyone say your name when an opportunity emerges.
This conversation invites you to look beyond who knows you, and notice who is prepared to act on what they know.
Because being known isn’t the same as being backed.
Episode overviewThere’s a particular kind of conversation happening in organisations all the time.
Who could lead this? Who’s ready? Who should we consider?
And then the names start.
Somewhere else in the organisation may be someone entirely capable of taking on that opportunity. Her work is strong. Her reputation is good. People know who she is. She may even have been identified as having leadership potential.
But in that particular room, nobody says her name.
In this episode of The Archetype Effect, Ros explores the difference between visibility and advocacy — and why mentorship, while enormously valuable, isn’t the same as sponsorship.
Mentors help prepare you for opportunities. Sponsors help connect you to them.
A genuine sponsor does more than offer encouragement or career advice. They use their access, credibility, influence and political capital on your behalf. When they recommend you in a room you’re not in, some of their own professional judgment becomes part of the case being made for you.
They are, in a sense, putting their reputation behind yours.
Ros explores why sponsorship tends to emerge informally, how that can create unequal access to opportunity, and why organisations need to look beyond who receives leadership development to examine who actually gets backed.
She also shares the story of a deliberate sponsorship initiative at KPMG, where emerging leaders were connected with senior sponsors whose role went beyond mentoring to actively helping create career opportunity.
And rather than finishing with the familiar advice to “go and find a sponsor”, Ros offers a different question:
What would need to be true for someone with relevant influence to confidently put their reputation behind me?
Because careers don’t move only through formal processes.
Opportunity moves through human systems — through conversations, introductions, recommendations, trust, judgment and people willing to use the political capital they have accumulated to create possibilities for someone else.
In this episodeMapping the advocacy around your career
This episode’s free Field Guide takes the ideas from the conversation and helps you examine the advocacy ecology around your own career.
Inside, you’ll map:
Who knows you — the people who know your work, capability and reputation.
Who advises you — the mentors, colleagues, coaches and others who help you think, develop and navigate.
Who advocates for you — the people who actually act on their belief in you by making introductions, creating exposure, recommending you or putting your name forward.
Then you’ll take The Opportunity Test: choose one meaningful opportunity you’d genuinely like to move towards and ask:
If this opportunity appeared tomorrow, who would put my name forward?
And then go one step deeper:
Who has both enough belief in me and enough relevant influence to put their reputation behind mine?
The guide also helps you explore where your reputation currently travels, where its reach may become narrower, and whose name you might be in a position to put forward for an opportunity.
Download the free Episode 7 Field Guide:
https://www.courses.shapingchange.com.au/womens-programs-homepage
Reflection promptsThere’s nothing to fix here.
Only patterns to recognise.
What’s next🎧 Next episode: Influence Without Authority
What happens when you’re expected to create movement, gain commitment or shape decisions — but you don’t have the positional authority to simply tell people what to do?
We’ll explore what influence looks like when the hierarchy can’t do the work for you.
Want to see the frameworks being discussed?I’ve published a set of short explainer videos on YouTube that visually walk through the leadership models and organisational dynamics referenced in this podcast — including the Women’s Leader Archetypes and the hidden ecology of organisations.
You can explore those here:
👉 The Archetype Effect on YouTube
These are designed to complement the podcast, not replace it — offering a visual anchor for the concepts we’re unpacking together.
Stay connectedFollow The Archetype Effect for conversations about the hidden rules of work, leadership, power, influence and the organisational systems women are navigating.
Instagram: @archetypeeffectpodcast
Podcast: The Archetype Effect
Website: Women’s Leader Archetypes
Working with organisationsThis work is applied through leadership development, organisational development, executive coaching and political intelligence with individuals and organisations through Shaping Change.
Learn more at Shaping Change.
This episode explores likeability, leadership perception, relationships, influence and the invisible criteria that shape opportunity at work.
You’re invited to notice the questions you ask yourself after an important meeting.
What are you measuring?
And is it the same thing everyone else is measuring?
Episode overviewHave you ever walked out of an important meeting and immediately wondered: Did they like me? Did I come across too strongly? Did I say too much?
For many capable women, these questions aren't evidence of a confidence problem. They may be evidence of something much more rational: years spent observing the unwritten rules of work.
We notice who is described as easy to work with. Who gets labelled difficult. What happens when women challenge, disagree, speak with certainty or take up authority. And from thousands of observations, we quietly construct our own ideas about what success requires.
Being collaborative. Building strong relationships. Being someone other people enjoy working with.
None of those things are wrong.
But what if they're only one event in a much bigger competition?
In this episode of The Archetype Effect, Ros introduces the metaphor of leadership as a decathlon. Likeability and relationships matter, but organisations are simultaneously forming judgements about strategic thinking, judgement, reliability, influence, courage, adaptability and the ability to handle complexity.
Drawing on nearly forty years inside organisations and coaching senior leaders, Ros explores the disconnect that can occur when women evaluate themselves against one dimension while promotion, succession and opportunity decisions are being made against a much broader picture.
Because leadership perception isn't created in one meeting.
It's built through patterns.
Every conversation, decision, challenge, promise kept, contribution made and difficult moment handled becomes another piece of evidence about the kind of leader you are.
The question, then, isn't whether you should stop caring about being liked.
It's whether likeability has been carrying too much weight in the way you evaluate your own leadership.
Perhaps there's a more useful question:
What did they learn about me as a leader today?
In this episodeThis episode has a companion Field Guide 6: Why Being Liked Isn't Enough.
It isn't simply a summary of the episode. It's designed to help you explore the scorecard you may have been using, consider the broader dimensions through which leadership is perceived, and identify what people are learning about you through the patterns they experience over time.
Inside, you'll explore Thinking, Leading and Relating, reflect on the patterns people may already associate with your leadership, and try the practical experiment from this episode.
👉 Download Field Guide 6 here: https://www.courses.shapingchange.com.au/womens-programs-homepage
Reflection promptsThere’s nothing to fix here.
Only patterns to recognise.
What’s next🎧 Next episode: The People Who Open Doors
Once people trust your judgement and capability, something else can happen: someone begins putting their own reputation behind yours.
Next time, we'll explore sponsors, advocates and champions — the people who mention your name when you're not in the room, recommend you for opportunities and quietly open doors you may never have known were there.
Want to see the frameworks being discussed?I’ve published a set of short explainer videos on YouTube that visually walk through the leadership models and archetypal dynamics referenced in this podcast — including the Women’s Leader Archetypes.
You can explore those here:
The Archetype Effect on YouTube
These are designed to complement the podcast, not replace it — offering a visual anchor for the concepts we’re unpacking together.
Stay connectedFollow The Archetype Effect for conversations about women, leadership, power, influence and the hidden rules of work.
Instagram: @archetypeeffectpodcast
Website: Women’s Leader Archetypes
Working with organisationsThis work is applied through leadership development, organisational development and executive coaching with individuals and organisations via Shaping Change.
Learn more about Shaping Change
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