The Array.

The Array.

By JacquardBusinessMarketing
Download on the App Store

The Array. episodes

  • What good personalisation looks like.

    “Who’s doing personalisation well?”

    “What are the right success metrics?”

    “You’re winning clicks, but at what cost?”


    Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into:

    • Implicit vs. explicit personalisation (5:04)
    • Scalable content production (10:56)
    • The incentivisation of KPIs and how to identify the right success metrics (15:08)
    • Whether AI will take Jasper’s job (31:20).


    Want to learn more about effective and impactful personalisation? Visit Jacquard.com⁠

    41 min
  • Welcome to "The Array."

    “The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insights that enterprise marketers can use to better navigate change, make the most of new opportunities, and resonate with customers everywhere. Join us for season one, starting Tuesday, November 12.

    2 min

About The Array.

From the publisher's feed

The podcast for marketing, technology, and business leaders shaping the future of customer engagement in the AI era.