In today's global discourse, “Asia” often takes on an expansive, sometimes oversimplified, identity. Especially within the global art market, this vast continent is frequently painted with broad strokes, overshadowing its rich tapestry of cultures, intricacies, and nuances. 

Over the past two decades, major global auction houses have been touting “the Asian market,” highlighting the fact that about one-third of its sales go to Asia. But exactly where and to who? We always hear about sales of blue-chip western galleries at art fairs in Asia, but little on their counterparts from the region. Is the art fair frenzy even sustainable in Asia as the art fair roster is getting more crowded? What about the region’s homegrown talents who are raved by local players but getting little attention in the rest of the world? And what is the future of Asia’s art market amid the economic uncertainties and geopolitical tensions?

These are some of the questions we aim to address with The Asia Pivot, our latest bi-weekly newsletter focusing on the art market of the Asia-Pacific region available to Artnet PRO subscribers. The Asia Pivot will bring exclusive market data, analysis, and insights about the region, breaking this big cluster into bite-size takeaways, while shining a spotlight on the local market and rising stars. We'll also trace the growing presence of the Asian diaspora and Asian market players’ increasing outreach in the western market.

To mark the launch of the newsletter, Artnet, in partnership with Asia Now in Paris, presents “New Frontiers and Fresh Challenges: The Future of the Art Market in Asia and the Asian Diaspora."

Taipei and New York-based art advisor Gladys Lin and Seoul-based collector JaeMyung Noh joined Artnet News's Vivienne Chow at Asia Now in Paris to discuss current market trends and challenges, as well as the hopes and fears of those living in the region. Drawing their various experiences and observations, Lin and Noh shared their insights that are rarely heard beyond the region.