The Art Marketing Project Podcast

So many of you have asked me questions about legal issues, like how do you copyright your work, and when do you pursue copyright infringement, that I brought in someone who knows legal issues for artists like the back of his hand to share his expertise with you.

Today I'm interviewing Gordon Firemark, who's an attorney specializing in working with creatives, and we're talking about the most important things that artists need to do from a legal perspective to protect themselves, their work, and their legacy.

Why does your mindset matter when you’re running an art business? It’s not always easy to balance life, art, and business. Purposefully adopting a positive mindset can help you stay resilient and adaptable through it all.

Do you believe that your thoughts create your reality? Whether you’re “woo” or not, you’ve got to admit that believing in yourself and in your own success is more likely to bring you a positive outcome than worrying or getting down on yourself. Here are my suggestions for maintaining a positive state of mind so you can stay in the game for the long term.

Partnerships are a great way to broaden your horizons and grow your art business. I spent years managing partnerships for a major art museum, so I thought I'd share my experience and lessons on this topic. Here are my tips for building successful partnerships to sell your art.

What metrics do you need to be tracking for your art business? Although keeping track of metrics like the number of website visitors you're getting might not sound like fun, stay with me here! Tracking metrics in your business can be a real eye-opener. You'll find out what's working, what isn't, and where you should be spending your time to successfully sell your work.

In today's episode I'm giving you the what, why, and how of 8 metrics you need to be tracking in your business for art marketing success. Let's get to it!

I get a lot of questions from artists about marketing tactics and what they can do to improve their sales.

For example, “Should I post more often on Instagram? Start a business page on Facebook? Start using Pinterest?” These questions are about marketing tactics. But before you can start talking about tactics, you need to see the bigger picture.

That's what we're talking about in today's episode.

I started the Art Marketing Project to help fine artists with their marketing. Before that, I worked in marketing for arts organizations for about 20 years. I’ve learned a few things along the way that I’ll share with you today.

There's a lot of crazy marketing advice on the internet! If you hear any of these, run the other way. This is art marketing advice that you won't hear from me...