COUNCILcast Episode 2 – Jon Picoult, Founder & Principal, Watermark Consulting

What is customer experience and why does it matter? Jon Picoult, founder and principal of Watermark Consulting, explains the importance of customer experience in business terms: 1. People will pay more for a positive customer experience; 2. A great customer experience increases revenue and reduces (or at least controls) operating expenses; 3. Happy, loyal clients complain less. COUNCILcast is a podcast series brought to you by The Council of Insurance Agents & Brokers.