<p>This week on the Defence Connect Podcast, social media expert Nicole Matejic joins us to discuss the growing influence of social media in the defence sector. Matejic, a former strategic communications and ministerial services specialist for Defence, takes us through the changing world of Defence in the age of social media, the advent of ISIS, and social media in a conflict environment. An instructor for and speaker to NATO, Matejic gives us her perspective on how Defence can embrace social media as an asset rather than a threat and the value it holds in recruitment. www.defenceconnect.com.au</p>

This week on the Defence Connect Podcast, social media expert Nicole Matejic joins us to discuss the growing influence of social media in the defence sector. Matejic, a former strategic communications and ministerial services specialist for Defence, takes us through the changing world of Defence in the age of social media, the advent of ISIS, and social media in a conflict environment. An instructor for and speaker to NATO, Matejic gives us her perspective on how Defence can embrace social media as an asset rather than a threat and the value it holds in recruitment. www.defenceconnect.com.au

The art of influence, Nicole Matejic, director, Social Media Monster

The Defence Connect Podcast Network hosts a unique series of podcasts, featuring discussions with key enablers from across the Australian defence industry.

The podcasts provide the perfect blend of business intelligence and insights from a range of guests, which include government officials, ADF personnel, industry stakeholders, and members of the academic community.

By aligning ourselves with the ADF and the Commonwealth government, we are uniquely placed to deliver a dynamic 360° platform that bridges the gap between the customer (Defence) and industry.

We split our focus not just into the traditional sectors of Land (Army), Air (Air Force) and Sea (Navy), but into the six new Capability Streams:

- Intelligence, Surveillance, Reconnaissance, Electronic Warfare and Cyber
- Key Enablers
- Air and Sea Lift
- Maritime and Anti-Submarine Warfare
- Strike and Air Combat
- Land Combat and Amphibious Warfare

As Defence moves to ensure the Force Structure Review and the First Principles Review: Creating One Defence plans are met, Australian industry involvement is critical for mission success.

The Defence Connect Podcast Network will provide you and your business with valuable lessons, tips and insights into the industry, putting your company in the best position to take part in the increased Defence spending.

We’ll cover every aspect of doing business in the defence industry, from the tender process to recruitment, success stories, access points to Defence, smart business strategies, and geopolitical insights.

Subscribe to the Defence Connect network and be part of this exciting and innovative industry.

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The Defence Connect Podcast Network hosts a unique series of podcasts, featuring discussions with key enablers from across the Australian defence industry. The podcasts provide the perfect blend of business intelligence and insights from a range of guests, which include government officials, ADF personnel, industry stakeholders, and members of the academic community. By aligning ourselves with the ADF and the Commonwealth government, we are uniquely placed to deliver a dynamic 360° platform that bridges the gap between the customer (Defence) and industry. We split our focus not just into the traditional sectors of Land (Army), Air (Air Force) and Sea (Navy), but into the six new Capability Streams: - Intelligence, Surveillance, Reconnaissance, Electronic Warfare and Cyber - Key Enablers - Air and Sea Lift - Maritime and Anti-Submarine Warfare - Strike and Air Combat - Land Combat and Amphibious Warfare As Defence moves to ensure the Force Structure Review and the First Principles Review: Creating One Defence plans are met, Australian industry involvement is critical for mission success. The Defence Connect Podcast Network will provide you and your business with valuable lessons, tips and insights into the industry, putting your company in the best position to take part in the increased Defence spending. We’ll cover every aspect of doing business in the defence industry, from the tender process to recruitment, success stories, access points to Defence, smart business strategies, and geopolitical insights. Subscribe to the Defence Connect network and be part of this exciting and innovative industry.

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The art of influence, Nicole Matejic, director, Social Media Monster

The art of influence, Nicole Matejic, director, Social Media Monster

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