Many practitioners come to work in the morning, do their work, and go home at the end of the day, completely oblivious to the changing world around them and then wonder (once in a blue moon) why their practice is not growing … or, even worse, is slowly shrinking.
Marketing is a rapidly changing landscape, evolving and evolving and seems hard to keep up with. But there are certain key elements to know and use as your stable reference points..
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