For manufacturers, figuring out the right marketing approach can be tricky. How do you communicate your role in the supply chain while also capturing your company's story?

We'll be exploring this point (and more!) on today's LIVE Art of Marketing Podcast, with special guest Jack Hasken, President and CEO of Jackson Manufacturing. Jack will be sharing his own company's inspiring, small-town story, as well as insights on marketing in the manufacturing industry.

Jack has been the President of the company for the past 8 years, providing parts for a variety of industries including the storm/screen door business. Jackson's work can be found in major home improvement retailers.

We discuss his the company history of Jackson, his approach to new business as a smaller operation, and discuss tactics to marketing a manufacturing b2b business. 

Find our panelists on LinkedIn:

Jack - https://www.linkedin.com/in/jack-hasken-a182b929/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about ATW Training at: https://atwtraining.com

#Manufacturing #Marketing 

When it comes to leadership, teamwork, and human capital, its all about 'Communication, communication, communication.'

Today we welcome Todd McDonald, Owner of ATW Training Solutions on the show. He has been in Human Resources and training professionals for over 20 years. Todd will be sharing insights on virtual training, as well as new opportunities for organizations to maximize productivity.

We discuss his Core 4, the challenges organizations are facing during the transition to virtual, and ways you can improve your connectivness with your team during the pandemic. 

Find our panelists on LinkedIn:

Todd - https://www.linkedin.com/in/todd-mcdonald-9a899b1/ 

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about ATW Training at: https://atwtraining.com

#HumanResources #Marketing #Training

Join the Applied Art marketing panel as we discuss the virtual event mistakes we have seen that can derail your event. 

With so many live events, conferences, and tradeshows going virtual - we wanted to weigh in and share our dos and don'ts so your next event goes off without a problem.

Topics we will cover include:

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Book a Call with a Virtual Event Planner: http://appliedart-3920231.hs-sites.com/en/godigital

#Marketing #Advertising #VirtualEvents

Few business owners enjoy planning for the inevitable - the end. Luckliy, it doesn't have to be a high stress, painful process.

Today we welcome Rena, Owner of Transition Point Business Advisors on the show. She is a business succession consultant, specializing in helping family farmers succeed from their businesses.

Whether it's retirement, sale, employee ownership, or another solution business succession affects all of us. 

We discuss some strategies about planning for succession, how she got into this new role after a stint in India, and Transition Point's newest endevour - the DIRTT Project. 

Find our panelists on LinkedIn:

Rena - https://www.linkedin.com/in/renastriegel/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about Transition Point at: https://www.transitionpointba.com

#TransitionPoint #Marketing #BusinessSuccession

"I would look at your competition and say, 'How can we do the complete opposite?'. Other banks could be doing something, but I always ask 'Do we really want to be like all of the other banks?'."

We are joined by guest panelist, Josh Fleming, VP of Marketing for Bank Iowa. Bank Iowa is a community bank with over 20 branch locations and over $1B in assets. Josh heads up their marketing efforts after a 2 decade stint in the agency world, working with brands like Hy-Vee, Vermeer, Grinnell Mutual Insurance, and more. 

Today we discuss targeted tactics for marketing directors in the commodities, finance, or other industries that avoid a disruptive marketing approach. 

Download our free 88 page Video Idea Book here: http://www.appliedart.com/services/video-production

Find our panelists on LinkedIn:

Josh - https://www.linkedin.com/in/joshfleming/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about Bank Iowa at https://bankiowa.bank

#BankMarketing #Finace #Marketing

Marketing a non profit organization in 2020 is becoming increasingly difficult. 

This was the case for Civic Music Association's virtual transformation of their summer concert series. Today's special guests are Peter Stevenson, CMA Executive Director, and Calla Whipp, owner of Whipp Smart Marketing.

We discuss how to reach a younger audience, transitioning from in person events to virtual, what advice they have for non-profits that wish to stay relevant, and much more!

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

Learn more about CMA at https://civicmusic.org

#Livestreaming #Marketing #NonProfit

Join the Applied Art marketing panel as we discuss the benefits and differences between running video ads on YouTube vs. Facebook. Our team has been running and testing campaigns on both platforms for various clients the past 3 years. We have learned a lot and wanted to share some of our insight with you.

Both of these platforms have pros and cons, so we wanted to outline all of the details for you before you jump into either one.  For a case study look at testing ads on YouTube and Facebook to find the winning campaign, check out Ep. 013 with Renee Hansen!

Topics include: 

-Facebook and YouTube pro/con comparison

-Successful national case studies with both platforms

-Aspects of a successful ad

-How you can get started

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Advertising #YouTube #Facebook

"You have to be patient. After 2 years of our strategy paying off, we have seen a 225% increase of website traffic and capturing qualified leads. Push past the fear, push past the budget, and get a partner that can help you scale like Applied Art."

We are joined by guest panelist, Renee Hansen. Renee is the Marketing Lead for Premier Crop Systems, an Iowa based precision ag data company that helps growers drive profit in their fields. Renee is a 25 year marketing professional with various experience in the large corporate, agency, and non profit space. 

We have worked with Renee and the Premier Crop team over the past two years to help them dive in to paid digital advertising, content marketing, and lead generation using their website. 

Today we discuss targeted tactics for small marketing departments to leverage content and how working with Applied Art has helped Premier capture more leads and close deals with prospects around the country. 

Download our free 88 page Video Idea Book here: http://www.appliedart.com/services/video-production

Find our panelists on LinkedIn:

Renee - https://www.linkedin.com/in/reneehansen/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#AgricultureMarketing #Marketing

Live streaming, virtual event software, and big changes coming in Q3.

The Applied Art panel discusses the importance of your website design and user experience, Q2 trends in customer behavior, and problems brands are facing with operating solely online.

George demos our new software product that allows event coordinators to hold their event online.

Mark showcases how we are using live steaming to assist the Civic Music Association in taking their summer concerts virtual.

Find our panelists on LinkedIn:

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

To watch or listen to more episodes, visit  https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Events #Livestreaming

We are joined by guest panelist Doug Mertz, Commuications and Tradeshow Manager for Corteva Agriscience. We discuss the importance of tradeshows to a large company's brand awareness, creating memorable experiences for booth goers, creative ways to stand out, and how Corteva is handling the sudden decrease in tradeshows due to the pandemic.

Find our panelists on LinkedIn:

Doug - https://www.linkedin.com/in/doug-mertz-ctsm-002297b/

Ryan - https://www.linkedin.com/in/ryansnaadt/

Mark - https://www.linkedin.com/in/mark-wilke-30b13b2/

George - https://www.linkedin.com/in/george-christ-6b84792/

Shannon - https://www.linkedin.com/in/shannon-quinn-ba27673b/

Download your free copy of our 88 page Video Idea Book: http://www.appliedart.com/services/video-production

Visit the podcast website at https://www.artofmarketingpodcast.com

Visit our company website at https://www.appliedart.com

#Marketing #Tradeshows #CortevaAg