We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their divorce on January 9, 2019, they chose only one public communication channel - Twitter.

On this week’s episode of the podcast, I’m talking about the messaging behind the Bezos announcement, including how the announcement was shared and some of the key phrases and words used in the announcement.