In The Art of SEO, Eric Enge and co-authors provide a comprehensive guide to mastering SEO, offering insights into the latest techniques for improving search rankings, driving traffic, and enhancing online visibility. This episode covers essential topics like keyword research, on-page optimisation, technical SEO, and link-building strategies, all aimed at building a strong SEO foundation. Join us as we delve into the strategies and best practices that can help businesses thrive in a competitive digital landscape by optimizing their presence for search engines.