Storytelling is essential for growing a strong and memorable brand. For Emily Smith, it seemed obvious that in order to stay ahead, companies need to combine the power of art and science. “We’re an experience company. We leverage the latest tech to create amazing, shared-story experiences for our clients customers.” Emily is the CEO of *no campfire required, a Toronto-based geeks-meet-augmented reality company. *no campfire required launched in 2014 and has since been crafting interactive social experiences using their most popular product, PASSPORT AR, which Emily says is a “customizable Pokemon-Go.” As the personality behind no campfire required, Emily connects with brands, tourism destinations, and festivals to promote its products.  In this week’s #StartupPodcast, host Rivers Corbett talks to Emily about how she’s enriching the audience experience and the exciting possibilities that lie ahead for *no campfire required.