Today’s guest has been in sales and tech for more than 20 years and started her own business, Inside Sales by Design, 5 years ago to help organizations build and scale their inside sales infrastructure. Dionne Mischler turns cost centers into revenue centers through The Art of the Conversation. Her insights on ‘What can we give’ vs ‘What can we get’ are at the root of building a team of conversationalists that listens and understands the needs of the customer. Listen to the full episode to learn how to coach your organization to manage The Art of the Conversation.

The Art of Conversation 6:40
Key Principle in customer outreach 13:39
Brief Summary 21:25

“I was talking with a colleague of mine and he says that we live an experience economy at this point. And here’s my bold prediction. If you as an organization are not investing in your customer success team turning that corner from an order taker to a ticket taker, cost center to a profit center, your company is going to die and wither in the dust.” 2:37

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