The Artisan Food and Drink Business Show

Steph and Rob from Posh Pickles and Preserves talk about getting ready for growth, using a test kitchen to verify recipe scale-up, investing in company branding, how to decide which events to attend, how to be strategic in your use of social media, and the benefits of building relationships with food bloggers. Read More

Hear from 14 food and drink organisations who attended Food Matters Live 2015 in November in London. This annual conference focuses on the relationship between food, health and nutrition. Read More

Starting to develop your food or drink branding or thinking about re-branding? This episode will ensure you don't make the worst mistake you could make with your copy, which is making your copy all about you. Your copy needs to be about your customer's needs and desires. The two tactics you can use to ensure your copy is customer-focused are described in this episode. Read More

This second episode with Tom Hunt gives excellent insights into how a marketing professional approaches artisan food and drink packaging, copy and PR. Tom also reveals the simple question that should guide your marketing plan and explains why in-store tastings are so important to both retailers and producers alike. Read More

Tom Hunt, former Marketing Manager for the Ludlow Food Centre talks about tools and techniques for marketing this critically acclaimed food and drink venue, which has 4,000 square feet of retail space. Topics include elements of a marketing plan, knowing your target market and how artisan brands can harness the power of storytelling if they haven't got thousands to spend on marketing. Read More

Wroxeter Roman Vineyard, an eight and a half acre vineyard in Shropshire, UK is run by Martin and Amanda Millington. Topics covered on the show include revenue streams, including running vineyard tours and having a pop-up wine shop, working with a mentor and introducing new products to the range. Read More

Mike Hardingham of Ludlow Vineyard and Distillery is an alchemist who ferments and distills local fruits and a grain into a range of delicious (mostly) alcoholic beverages. Mike discusses his routes to market and has some excellent advice for aspiring artisan drink producers, including those who would like to start producing wine or cider or spirits. Read More

Mike Hardingham, founder of Ludlow Vineyard and Distillery, talks about how he turned a passion for the outdoors into a profitable drinks' business. Topics include rationalising your product range and focusing on your core products, routes to market, how easy (or tough) it is to make money as an artisan producer, the investment required for cider production and the craft of apple juice production. Read More

In this episode we hear again from John Paulson, founder of Big Shed Brewery, a young real ale microbrewery in Shropshire, England. John talks about the importance of being adequately funded, routes to market, his approach to the sales and marketing of real ale and he also gives some sobering advice to aspiring real ale microbrewers.

John Paulson describes how he set up Big Shed Brewery, his real ale business that is based in Shropshire, England. Topics covered include the time and money investment required for building a brewery, real ale ingredient sourcing, business planning, the single most important thing that real ale producers must get right and approaches to selling and marketing real ales. Read More