In this episode I talk to Digital Marketing specialist Dan Roberts. Dan focuses specifically within Paid Media and works at one of the biggest digital performance marketing agencies in the world. He also has his own blog which is his vehicle to provide actionable and honest insight on all things PPC (https://ppchubbub.com/)

On the show we talk about:

• The misconception that you have to be from a maths, computer science or statistics background to be in digital marketing.
• How there is now so much data to play with in your campaigns and the need to be constantly curious and testing.
• The fact that PPC has evolved from just being keyword based.  Advertisers get ahead now by targeting and bucketing users in a much more strategic way.
• Why the automation and AI shift requires a reframe rather than being seen as a threat.
• The qualities being deployed by agencies that are doing well right now.
• What makes a good team dynamic and why you should ignore the HIPPO.
• The importance of situational leadership and what that looks like.
• How to transition into being a manager.
• The future of data privacy and the benefit of that for consumers and advertisers.

You can follow Dan on Twitter: https://twitter.com/dannayroberts

Enjoy The Show!

On this episode I'm joined by Sophie Kingston-Smith who is Casting Associate at Rose Wicksteed Casting. She has worked on shows like Genius Picasso and Homeland Season 8 as well as Feature films such as "The Nun" by Warner Brothers and Sony's "Escape Room".

On the show we chat about:

• The importance of style and taste when it came to finding her "Casting Home"
• Tips on how to "let go" of your audition and not get stuck in anxiety.
• Why Commercial auditions are great experience in the room and can build strong connections for your career.
• Highlighting any real-life skills/experiences you have on your CV or via footage to help stand out when those skills are needed. Sophie cites some example from Homeland of when this was helpful.
• Whether or not a lack of previous credits would be an issue when it comes to getting an audition, especially if you have come to acting later in life.
• Suggestions for actors with accents (non native English speakers).

Enjoy the show!

On this episode of the show I chat to freelance Casting Assistant Ceri Bedingfield. Ceri has worked across TV, Film, Theatre & Commercial projects with Casting Directors Rachel Freck, Dixie Chassay, Jill Green & Emily Tilelli. Recent credits include TIN STAR Series 3 (KUDOS/Gaumont co-production for Sky Atlantic) and feature film LOUIS WAIN, starring Benedict Cumberbatch. She is currently working with Rachel Freck on a number of new drama and comedy TV projects for 2020.

We talk about:

• Ceri's start as an actress and how and why she eventually moved into the casting world.
• Why there is no set way to 'work' the system when it comes to auditions and booking a job.
• The big things Ceri has learnt from working in Casting that she would have wanted to have known as an actress.
• Her thoughts on the topic of 'coming into the room as yourself or as the character'.
• Some things to avoid doing when coming in for an auditon.

You can connect with Ceri on Twitter at @CeriBedingfield

Enjoy the show!

On this episode I chat to Digital Advertiser Christina Malcolm. Christina works at iProspect, one of the largest global digital performance agencies. She started out in their London office before moving to their New York division. 

On the show we talk about:

• How to get into digital marketing.
• Working at a big agency.
• What makes strong team and company culture.
• The qualities of a good manager.
• Having a side hustle.
• The benefits of paid advertising.
• The role of AI and automation and how it might shift the digital landscape.

You can follow Christina here:

Twitter: https://twitter.com/ChristinaMalcs
Instagram: https://www.instagram.com/christinamalcs/

Enjoy the show!

On this episode I'm joined by Faye Timby who is Casting Assistant at Sophie Holland Casting and best known for her work in casting the Netflix hit "The Witcher". Faye & Sophie are also the brains behind the #CastingCrushesCorona initiative that has taken social media by storm and connected #casting professionals and #actors during the current lock-down.

During the show we chat about:

• How the #CastingCrushesCorona initiative and how it came to be.
• Which role got cast first on The Witcher.
• The diversity on the show.
• Advice for actors when auditioning.
• Why your personality and being a good person is equally (if not more) important as your performance.
• How casting relies heavily on your agent and why their pro-activity is important. 

You can connect with Faye on Twitter at https://twitter.com/fayetimby

Enjoy the show!

On this episode I'm joined by Barbara Howlin who is an actress and a huge proponent of the book The Artist's Way by Julia Cameron. She provides a guided group experience to help support people in the work. Barbara is also an acting teacher at Anthony Meindl's Actor Workshop in LA.

During the show we talk about:

• How there is no right or wrong way to grieve and that mother nature is forcing us to slow down right now.
• How we all have an inner kid artist that wants to be liberated and that should be fun.
• The fact that we have nobody to answer to and to query who we think we're doing something for, ourselves of "the them"?
• That we're so used to being in a society of product that we don't enjoy the process any more.
• How the artists way has helped transform Barbara's life. 
• Some key practices from The Artist's way that you can apply to your own life.

To find out more about Barbara and her Artist's Way group please go to: https://www.barbarahowlin.com/

You can follow Barbara on Twitter and Instagram

Enjoy the show!

On this episode I'm joined by New York based Casting Director Daryl Eisenberg. Daryl is a Casting Director and Managing Partner with Eisenberg/Beans Casting. From 2004-2017, Daryl was the owner of Daryl Eisenberg Casting. As a casting associate and assistant, Daryl has worked in the offices of some of the greats in NY casting. Daryl has taught at schools and institutions around the country. She holds a BFA from Tisch School of The Arts/New York University and Playwrights Horizons Theater School. 

On the show we chat about:

• How your career is a marathon not a sprint and the power in seeing it as such.
• Ensuring you are submitting for projects that you are realistically ready for.
• The great value in student films.
• Auditioning is a skill and the application of the 10,000 rule to your auditioning life.
• How the most important thing right now is to focus on your self-care and mental and emotional well being. 
• Why your type needs to be aligned with the narrative of the story.

For more on Eisenberg/Beans Casting go here: https://www.ebcastingco.com/

You can connect with Daryl on Twitter at https://twitter.com/DECasting

Enjoy the show!

On this episode I'm joined by LA Casting Director Amber Horn. Amber is one half of Aufiero/Horn Casting. She set up the company almost 10 years ago with Danielle Aufiero to work on the feature film "Sound of My Voice". Since then, they've cast countless projects, including the Netflix hit "The OA". And earlier this year they won an Artios award for their work on the Disney show "Andi Mack".

We talk about:

• What casting wants to see from you when you audition.
• Seeing each audition as though you are creating a piece of art.
• Advice on how to set yourself up for success when Self-Taping
• Understanding what the Casting Office sees when you're submitted and how they work.

You can connect with Amber on:

Twitter: https://twitter.com/AmberHornCast
Instagram: https://www.instagram.com/amberhorn/

Enjoy the show!

Joining me on this episode is casting professional Amy Raine Jackson. She's worked with a who's who of the casting world and has been involved on projects like Alex Garland's "Devs", Mindy Kaling's "Four Weddings & a Funeral" and the Apple TV+ shows Suspicion and Trying. She works as Casting Associate to Amy Hubbard in the UK.

On the show, we talk about:

• Amy's start as an actor and her journey into casting.
• Actor's nerves and how casting are on the actors side.
• What the process is like for Casting Offices when working with networks, directors and producers.
• How actors can be proactive during the current lockdown/self-isolation period.
• Advice for your CV and Spotlight page (Resume & Actors Access equivalents)
• What you can do if you're looking for your first credit.

You can follow Amy Twitter: https://twitter.com/amy_raine

Enjoy the show!

In this episode I talk to actress and filmmaker Andromeda Godfrey who you can catch in the romantic comedy "Oh, Ramona!" on Netflix. Her debut feature film 2:Hrs from her production company Makelight Productions is available now on Amazon.

On the show, we talk about:

• Coming into the acting game later in life
• Life experience being the inspiration for your own films
• Self-distribution insights based on her experience making 2:Hrs
• How making her own films has made her a better actress
• Tips on how to run a successful crowdfunding campaign for your film

To connect with Andromeda, go to:

Twitter: https://twitter.com/andromeday23
Instagram: https://www.instagram.com/andromedagodfrey/

Enjoy the show!