The Asian Seller

CJ Rosenbaum from Amazon Sellers' Lawyer talks about listing and account suspensions, and other issues sellers face.

He also shares best practices when preparing and submitting plans of action to Amazon, and the strengths sellers have that they may not know.

CJ is the Founding Partner of Rosenbaum Famularo, PC, the law firm behind Amazon Sellers Lawyer. He and his team help sellers with IP protection and writing plans of action for listing suspension.

Episode highlights:

• Common reasons for account / listing suspension
• What can sellers do to prevent account suspensions
• Preparing a plan of action - best practices
• What kind of documentation should sellers have ready in case of a suspension
• Dealing with Error 5665 when trying to list a product
• Ramifications from Amazon revealing sellers' IDs in the US
• Increase risk of IP complaints hitting home
• Increase in related accounts suspensions
• What strengths do sellers have that they might know about?
• Trademark or counterfeit complaint - claims against brands that make baseless complaints
• Copyright complaint - Digital Millennium Copyright Act Counter Notices

Contact CJ:

Email: [email protected]

Website: www.amazonsellerslawyer.com

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Steven Selikoff from The Product Development Academy returns to The Asian Seller podcast to talk about trends in retail.

We also talk about the upcoming Global Sources Virtual Summit, and Steven's exclusive 6-hour China Sourcing Workshop at the Summit.

2020 has been an exciting and challenging year for eCommerce sellers around the world - while some of us saw steep sales increases, others experienced declines.

While no one can tell what exactly the new year has in store for us, we can learn from the past and be ready for the future.

The agenda of Global Sources Virtual Summit is designed to help you be better prepared for the coming year.

Take a look at the agenda and speakers here, and reserve your seat: www.globalsources.com/summit

Use the code WIN2021 for a 10% discount on the ticket.

Episode highlights:

• Trends in retail
• Omnichannel eCommerce is here to stay
• Selling beyond Amazon
• Topics at the Global Sources Virtual Summit to help sellers develop an omnichannel strategy
• How is sourcing changing
• Emerging alternative sourcing markets
• Steven's China Sourcing Workshop at the Summit

Contact Steven:

Email: [email protected]

Website: www.productdevelopmentacademy.com

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On this episode of The Asian Seller podcast, Steven Selikoff from The Product Development Academy shares best practices when working with Virtual Assistants for your Amazon / eCommerce business,

Margaret Jolly and Kevin Oldham also join the conversation.

While VAs can help make your business more efficient, their services should be utilized to assist you with specific tasks. Many sellers make the mistake of depending on VAs for product research and business strategy.

Episode highlights:

• Introduction
• Why a VA?
• What tasks do you think are suitable to outsource to a VA?
• What tasks would you never give to a VA?
• At what stage of your Amazon business should people look at using a VA
• Can my business sustain their services without giving away too much profit?
• Before you outsource do you feel that you need to know how to do it yourself to delegate correctly
• How do you track their hours and check out their work quickly (otherwise you may as well do it all yourself)?

Contact Steven:

Email: [email protected]

Website: www.productdevelopmentacademy.com

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On this episode of The Asian Seller podcast, writer & editor extraordinaire Ana Warren Gonzalez talks about the importance of crafting a compelling story in your Amazon listing.

Ana is the founder of AWGCopy, an emerging copywriting firm that also specializes in Amazon copywriting. The agency prides itself on elegant copy that employs marketing principles to further client goals.

As an individual, Ana's been writing professionally since 2008. She pretty much learned on the job; she was enmeshed in traditional marketing, local store marketing and retail, public relations, and events management, and she figured out copywriting on the fly. She has contributed as well to many publications in Manila, Philippines, as well as all over Asia, as a contributing features writer.

She believes she's a good teacher because she's inherently bossy - a trait that comes in handy in her day-to-day profession (the most important one) of Single Mom! (So, yes, oftentimes the Mom Voice comes out in her training - so be sure to sit up straight and keep your elbows off the table!)

Episode highlights:

• Introduction
• Why you can't ignore your organic SEO
• How to write a balanced title that is meaningful and also good for SEO
• The importance of storytelling
• How much text do people actually read on a listing
• KISS - easier said than done
• Engage, convert, tease - AKA be memorable, be persuasive, develop a relationship
• How to highlight core emotional benefit for customer
• Search volume vs. relevancy >> Department stores vs. boutiques
• Why buyer psychology is so crucial

Contact Ana:

Email: [email protected]

Website: https://awarrengonzalez.wixsite.com/awgcopy

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On this episode of The Asian Seller podcast, US attorney Yael Cabilly from Cabilly & Co talks about brand registry, trademarks, patents, hijacking and more.

She shares insights on how to choose a relevant brand name, how to search if the brand name is already in use, and the correct way to apply for a trademark.

Yael is the founder of Cabilly & Co., and one of the leading attorneys in the field of eCommerce law. With over 13 years of experience in Intellectual Property, Yael uses her IP background to solve problems on eCommerce platforms, and protect her clients' interests.

Episode highlights:

• Introduction
• Trademarks
• • Do you really need a trademark on Amazon?
  • How do you know if your trademark is available
  • How to search for brand names
  • Choosing your brand name
  • What do you need to prepare before applying for a trademark
  • How much does it cost
• Copyrights
• • What does it include? How do you avoid infringements?
• Patents
• • How do you protect a new product?
  • How do you know if your product is already patented?

Contact Yael:

Email: [email protected]

Website: www.e-cabilly.com

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On this episode of The Asian Seller podcast, Amazon consultant Laura Buhl talks about selling on Amazon's European marketplaces.

Most sellers prefer to sell on Amazon US, and are often daunted by selling on Amazon Europe because of many barriers including language, VAT, stricter product compliance, and the like. However, Laura says these obstacles are easily overcome if you have the right information and access to specialists.

Laura used to work at Amazon where she coached top 100 sellers in the EU.

She has recently started a 12-week course specially for women where she walks them through the process of finding and launching a product on Amazon.

Episode highlights:

• Introduction
• Main marketplaces in Europe, and key differences
• Which is easiest to sell on
• Is it advisable to sell on all European marketplaces or is it better to focus on one / a few?
• Differences between the various options for FBA: European Fulfillment Network (EFN), Multi-country Inventory (MCI) and Pan-European FBA? And what are the pros and cons?
• Are there specific product categories that sell more than others on the key marketplaces?
• Is VAT registration required for all our only UK? How to apply for VAT number?
• Ways to manage product quality and compliance
• Other marketplaces in European countries
• How to localise listings for various countries
• About Laura's services and course

Contact Laura:

Email: [email protected]

Website: www.laurabuhl.com/home40108993

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Norman Farrar aka The Beard Guy joins us on The Asian Seller podcast to talk about working with influencers for eCommerce and Amazon.

Norm is an Amazon, ecommerce and online marketing expert. He has 20 years of branding experience, and is an international public speaker and a podcaster.

Episode highlights:

• Introduction
• What is influencer marketing?
• Are you seeing an increase in influencer marketing among online sellers? Why?
• What is the difference between an influencer and a brand ambassador?
• What are the different types of influencers?
• What is the objective of influencer marketing - increase reach, branding, sales..? All three?
• Where and how do they find influencers?
• What are some ways to approach influencers and pitch products to them?
• How can Amazon sellers leverage influencer marketing to increase sales / conversions?
• What are some dont's or mistakes to avoid?
• Are there any influencer marketing tools that can be used?
• About Norm's new chat agency

Learn more:

The Chat Agency

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Given that Amazon is a customer-centric marketplace, it is essential for sellers to manage customer relationships on the platform really well.

On this episode of The Asian Seller podcast, Lisett Lees and Augustas Kligys from Orange Kilk talk about how you can improve your customer relationship, and keep them returning to your store.

About Lisett:

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. She helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy. She is the head of international e-commerce at the Estonian Export agency and a video host on the Orange Klik Youtube channel.

About Augustas:

Known in the business simply as the "Amazon Summits Guy", Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. Since 2016 he has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.

Episode highlights:

• Introduction
• Lisett talks about improving customer relations
• How to get more positive reviews about the product and service if sellers can't directly ask for reviews in messages
• If the customer is thanking the seller or just sending a short message with not a lot of information how can sellers start a conversation
• How often should sellers check their messages
• The biggest no-no when answering to buyer-seller messages
• How to work with negative reviews
• About Seller Fest

Sign up for their upcoming virtual Seller Fest

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In this episode of The Asian Seller podcast, Suzanne Smith, Director of Customer Success at eComEngine talks to us about Amazon's updated communication guidelines for buyer-seller messages

Suzanne explains what you should know about these guidelines for both direct communication and indirect communication.

Amazon defines two types of Buyer-Seller Messages. Both are considered direct communication with buyers:

Permitted Messages: Communications necessary to complete an order or respond to a customer service inquiry.

You can only send Permitted Messages to customers who contact you about purchasing a product or who have already purchased an item from you on Amazon. These messages are specific to an order and must be sent from your seller account.

Proactive Permitted Messages: Communications initiated by sellers that are not responses to a buyer's question.

These can be sent via email and must be sent within 30 days of order completion.

Episode highlights:

• Introduction - Suzanne's background
• What are the changes announced by Amazon, and when do they go into effect
• How can sellers send messages? Are third-party tools allowed?
• What should sellers be aware to ensure they don't get restricted
• What is the safest or best way to send feedback and review requests
• About eComEngine

More information:

• eComEngine breaks down the changes in a blog post
• Here are the updated guidelines
• Automate your requests through Amazon Buyer-Selling Messaging with Feedback Five
• Contact eComEngine

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In this episode of The Asian Seller podcast, Francois Jaffres, Director of Business Development at Noviland Technologies, Inc. talks about how Chinese New Year (CNY) holidays impact supply chains in China.

For those who may not be familiar with CNY, this is a month-long holiday in China that usually falls in January or February. All factories and businesses are closed as millions of workers travel back to their hometowns to be with their families.

CNY falls on Feb 12 in 2021, and according to Francois, the time to start planning your Q1 inventory is now.

Episode highlights:

• Introduction - Francois's background and experience with sourcing
• Is manufacturing back to normal in China now
• About CNY, and how the supply chain is impacted before and during CNY holidays
• How delivery lead times are affected
• Impact on product quality
• Production issues before, during, and after CNY holidays: worker turnover, delivery lead times, quality
• How logistics is affected
• When should importers start planning for CNY holidays, and what are some steps to take to avoid supply chain disruption and impact on the quality

More information:

• Learn more about Noviland

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