The Asian Seller

Singapore-based Amazon seller, Debbie Chai has built a profitable Amazon business around a product category not many new sellers would consider selling - cuticle nippers.

Her brand, Rui Smiths is sold on multiple Amazon marketplaces, and she is now expanding to other nail care products.

But Debbie's success did not happen overnight. It was a slow journey of careful planning, executing, hits and misses. In fact, she did not take any profits out of the business for the first few years.

Debbie is an inspiration to aspiring eCommerce sellers, and her success is proof that eCommerce is a viable and sustainable business - if you treat it like a real business.

Episode highlights:

1. Introduction and how Debbie ventured into eCommerce
2. How Debbie started her brand
3. Is product selection for Amazon an art of a science
4. What is the "gasp" factor
5. How to determine if there is demand for products
6. How Debbie does keyword research
7. Which countries does she mainly source from
8. Her experience selling on Amazon Singapore
9. One piece of advice for people just starting their eCommerce business

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This is a replay of a live webinar with Regina Peterburgsky, Anna Davidson, Anna Warren and Anjali Agarwal

They say "It takes a village to raise a child." And our guests on this week's podcast are doing it alone. These are single women who are running their businesses and raising their children.

Find out how they manage everything including school, tantrums from teenagers, curricular activities, sports, house work, chores, errands...all while creating successful businesses.

At the end of the podcast, Danny McMillan joins us to talk about his Branded by Women summit.

Episode highlights:

1. Introductions
2. Challenges single mum entrepreneurs face
3. Finances - it's hard to manage on a single income
4. Business travel – how they have to compromise
5. Holidays – it's tough without a partner, how they manage
6. Do they get any me-time – and do they feel selfish when taking time for themselves
7. What are some nosy questions they've been asked as a single mum
8. Advice for single mums (and dads)
9. Special guest: Danny McMillan talking about Branded by Women Summit

Reach out to the panelists:

• Regina Peterburgsky
• Anna Davidson
• Anna Warren Gonzalez
• Anjali Frank Agarwal

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This is a replay of a live webinar with Michele Venton, Cara Sayer, Sylv Stefanowicz, Sharon Evan and Amy Wees.

We talk about what self-confidence means to the panelists, and how confidence can be developed if you don't have it to begin with.

The panelists share their own experiences dealing with imposter syndrome, lack of confidence and how they overcame such issues.

Episode highlights:

1. What does self-confidence mean to women
2. Were you always a confident person, or did you have to build it?
3. Have you experienced "imposter syndrome?"
4. Studies have proven there is a confidence gap in men and women, that women are often less self-confident than men. Have you found yourself in situations where you may have underestimated your abilities?
5. Tips and strategies to instil self-belief and self-confidence.

Reach out to the panelists:

• Michele Venton
• Cara Sayer
• Sylv Stefanowicz
• Sharon Evan
• Amy Wees

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This is a replay of a live webinar with Melissa Simonson, Jana Krekic and Athena Severi to talk about why there are few women speakers at ecommerce conferences.

We talk about what conference organizers can do to attract more women, and how women can get more speaking gigs.

Episode highlights:

1. Introductions and how did they start their own business
2. Why is there a lack of women speakers at conferences
3. What conference organizers can do to attract more women speakers
4. What women can do to get more speaking opportunities

Reach out to the panelists:

• Melissa Simonson
• Jana Krekic
• Athena Severi

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This is a replay of a live webinar with Izabela Hamilton, Margaret Jolly, Anne Ferris and Cassandra Craven to discuss the vast opportunities ecommerce and Amazon FBA have opened up for women.

They talk about their own journeys starting their ecommerce businesses, and share the challenges they faced and how they overcame them.

Episode highlights:

1. Introductions and how did they start their own business
2. Being a woman entrepreneur, what are some challenges they faced starting their business and how did they overcome them
3. Why ecommerce is a good business opportunity for women
4. What can be done to encourage more women to get into ecommerce
5. Advice for women who want to start an ecommerce and Amazon business

Reach out to the panelists:

• Izabela Hamilton
• Margaret Jolly
• Anne Ferris
• Cassandra Craven

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In this episode, Gary Huang, Founder of 7 Figure Seller Summit and 80/20 Sourcing shares 10 things he learnt about running an eCommerce business from over 20 successful sellers he recently interviewed.

Gary is an Amazon seller himself, and also a coach on India Sourcing Trip. He has helped thousands of e-commerce entrepreneurs save time and money sourcing products and scale their businesses.

He has also worked with hundreds of Chinese suppliers, having managed multimillion dollar sourcing campaigns for clients.

10 takeaways:

1. Successful entrepreneurs get around excuses
2. Get off of Amazon to find profitable products
3. Apply the 80/20 rule to save time and increase profits
4. Build a superstar team
5. Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple
6. Keywords for PPC campaigns - need to balance data with common sense so you don't pay the "idiot tax"
7. Whatever gets measured gets managed
8. Split Test ideas cheaply and quickly
9. Focus on the BOTTOM line not on the top line
10. Selling a business - need to be smart to get a higher multiple

More information:

• Sign up free for 7 Figure Seller Summit
• Contact Gary: [email protected]

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In this podcast episode, Rishi Raj K, an Amazon seller from India shares his experiences selling internationally.

Rish runs a global community of entrepreneurs at Republic of Sellers and offers e-commerce training at Private Label School.

In the interview, he shares the strategies he uses for product research, validation and differentiation. He also talks about how he reaches out to influencers to launch products instead of other launch strategies.

Episode highlights:

• Introduction
• Rish's approach to product research:
• • Discovery
  • Evaluation
  • Differentiation
• How to find discover niches to sell in
• Categories new sellers should stay away from
• How to use influencers to launch products on Amazon
• Rish's take on branding
• What kind of investment is needed to start selling on Amazon
• Selling on Amazon India vs Amazon US
• About Republic of Sellers
• Advice for people just starting out on their e-commerce journey

Contact Rish:

• Republic of Sellers

• Private Label School

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Ecommerce sales in the US were up 25% in the month of March 2020 as a result of the lockdown.

But will this trend continue post-coronavirus? What products are people buying? How is Amazon positioned to meet this increasing demand, and what will it take for third party sellers to be successful in ecommerce?

Ecommerce veterans and experts Tim Jordan, Kevin King and Steve Simonson answer these questions and more in this panel discussion held during Global Sources Smart Sourcing Summit.

Episode highlights:

• Introductions
• Major trends / shifts in the overall US e-commerce industry as a side-effect of coronavirus
• Categories that will see a long-term increase in online sales
• Changes expected in Amazon FBA in coming months
• Which non-Amazon e-commerce platforms are emerging
• What will it take for third-party Amazon sellers to be successful on Amazon in coming months?
• How might the holiday shopping be affected
• One piece of advice for Amazon / ecommerce sellers as they navigate the impact of coronavirus

Contact panelists:

• Kevin King - www.freedomticket.com
• Tim Jordan - www.privatelabellegion.com
• Steve Simonson - www.awesomers.com

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This is a replay of a Live Webinar with Dan Ashburn & Lyden Smithers.

Dan Ashburn, Lyden Smithers and Athena Severi from Titan Network and China Magic join us on this live Podcast. They discuss a range of strategies Amazon sellers can implement to optimize and fortify their businesses during the current uncertain environment.

Episode Highlights

• Impact of coronavirus on Dan and Lyden's businesses
• How are they approaching product research
• How are consumers searching differently
• Sourcing a product to sell in the current situation
• Listing optimization best practices
• FBA vs FBM
• Should sellers launch new products in the current market
• About Titan Network and China Magic
• Tips from Dan & Lyden
• Re-negotiating with suppliers

More Info :

• www.titannetwork.com
• www.chinamagic.com

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If you're new to selling on Amazon, you're probably struggling to get the first few reviews for your listing. In this podcast episode, Colleen Quattlebaum from eComEngine shares some ways to get reviews.

She talks about Amazon's Early Reviewer Program, the new Request a Review button and other effectives ways of encouraging buyers to leave reviews.

eComEngine offers a range of tools to help Amazon sellers automate their businesses, including feedback management, inventory management, product research and other processes.

Episode highlights:

• Colleen's background
• How eComEngine helps sellers
• How are reviews affected in the current environment (COVID-19)
• How do reviews help ranking, and how many do you need
• How low-star reviews affect ranking
• How effective is the Early Reviewer Program in getting reviews
• What are some white hat/compliant and effective ways to get reviews
• What is Amazon's Request a Review button
• Percentage of buyers that leave reviews
• eComEngine has a new feature in FeedbackFive that automates the Request a Review button
• When is the best time to ask for a review
• More tips for sellers to get more reviews
• Special offer for podcast listeners

Resources mentioned:

• Blog post about the Request a Review Button
• Amazon Product Review Strategy Guide
• 30 day extended free trial of FeedbackFive
• Contact Colleen for a FREE PRODUCT REVIEW CONSULTATION at: [email protected]

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