The Aspiring CMO

I was featured on NextStand.io’s live podcast! I had an amazing time chatting with Nicole Copestake, talking about building a brand, time management, remote marketing work, and our traveling lifestyle!!!

Get your lightweight NextStand here!! https://bit.ly/3Hk2tQA

Join the SEO Mastery Summit and meet 400+ online entrepreneurs and SEO experts

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Tune in and find out more about:

• A government job taught me … efficiency.
• Handling multiple projects and traveling at the same time?!
• How did Ani start her marketing journey?
• Efficiency and Time Management to achieve more
• No.1 Tip to become efficient!
• How do you balance your side project and your main job?
• Hiring and management for those who… haven’t hired or managed YET!
• How to manage Anxiety around remote work

🔗 Order Next Stand! The Best Laptop Stand:

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Meet Koray in-person and learn SEO from the BEST ones in the industry on our 5-day conference and networking event:

Get tickets to the SEO Mastery Summit in April 7-11, 2024

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✨ Episode Topics:

• How did Koray Plan his Course Launch?
• What is Source Context?
• The secret behind a loyal and engaged community
• What is the machine learning thinking?
• Ani’s kitchen language in topical authority
• Reddit and EEAT Discussed
• Credibility of a website
• OWN your experts 👀
• How to step up your game as an affiliate?
• Life as a successful SEO Entrepreneur
• No. 1 Advice for Aspiring CMOs

In today’s epsiode, I am going to sit down and talk to Koray Tugberk! If you have not heard of his name before, well, let’s just say that we have got a pretty big deal with us today.

Koray has worked immensely on the concept of Topical Authority using data science, machine learning, and entity-based contextual search and more.

He worked with over 200 clients and traveled to multiple countries as a conference speaker, including the SEO Mastery Summit.

I’m not gonna stop here, Koray also built the perfect community that any creator and business wants.

Koray’s community welcomes over 10,000 members on facebook, more than 1000 students in this course.

So, in this epsiode we will dive in how he got to his level of success, his life as an SEO and entrepreneur and most importantly his lessons for aspiring cmos and online entrepreneurs.

So lets go!

🔗 CONNECT WITH Koray

👥 LinkedIn: https://www.linkedin.com/in/koray-tugberk-gubur/

💻 Website: https://www.holisticseo.digital/ 👥 Instagram: https://www.instagram.com/koraytugberkgubur/

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In today’s episode, I invited Isabel from Belaroundthe world. Bel has been a full-time travel blogger and digital nomad for the past 9 years.

She built a large following on Instagram with over 16k followers and 80,000 organic traffic per month on her website. She’s going to share her journey on how she’s become a travel blogger and how to break free from traditional life and find the lifestyle that makes you happy and successful.

Get Bel’s Gift to aspiring bloggers and travelers: https://bit.ly/3QHU5Az

✨ Episode Topics:

• How did Bel start her travel blog?
• Bel’s Press Tour Experience and how to stay in New Zealand for 6 months?
• How does Bel work 2 hours a week and earn the same as a full-time job?
• BTS of a successful Travel Blogger
• How many people does Bel have on her travel blog team?
• Why is SEO the best way to grow a travel blog?
• YouTube for traffic growth
• Follow your gut. The universe will find a way

🔗 CONNECT WITH Bel

💻 https://belaroundtheworld.com/

👥  https://www.instagram.com/belaroundtheworld_/

sub: https://youtube.com/c/belaroundtheworld

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In today’s episode I invited Matt Tran, former Chief Marketing Officer of AMZ Pathfinder to help us become better marketers.

Matt has been a marketer for over 10 years, so I am going to pick his brain on how he became a chief marketing officer and how to differentiate between B2C and B2B marketing. Believe me, there are a lot of explanations out there, but it is best to ask someone who’s been there and done it.

✨ Episode Topics:

01:13 From Film to Marketing

05:34 What did Matt do as Chief Marketing Officer?

09:30: B2B and B2C Marketing

15:11: Leadership in Marketing

18:30 Marketing usually FAILS. Why?

21:20 Marketing is a muscle!?

34:17 Projection Explained

40:00 BEST Advice for Aspiring CMOs

📚 Pages Mentioned:

Kill Soma: https://www.youtube.com/@KillSomaSaigon

🔗 CONNECT WITH MATT Tran https://www.linkedin.com/in/1matthewtran/

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In today’s episode, I invited Stephanie Solheim, founder of Grow with Meerkat, a digital marketing agency that helps local businesses get more clients and leads through search engine optimization, conversion rate optimization, and web design.

Stephanie is also the founder of the largest female SEO group, called Sisters in SEO, which welcomes over 12 thousand female digital marketers.

Today, we will dive into how she keeps multiple businesses running while also balancing her life as a mother.

✨ Episode Topics:

00:00 - Introduction

00:41 - Stephanie’s companies and groups

05:35 - How to test different channels?

09:21 - How to optimize social media channels?

14:10 - Ton of content isn’t going to win

19:50 - Humanize Algorithms

25:35 - SEO Community is FUN

28:30 - Balancing Parenthood and Business

32:36 - Stephanie’s crazy story

🔗 CONNECT WITH Stephanie

👥 Sisters in SEO Group https://www.facebook.com/groups/sistersinseo

💻 https://growwithmeerkat.com/

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Rish has been building online businesses since 2009. Since then, he has built an e-commerce store to $1M in revenue!

Rish will also share the main difference between digital marketing vs growth hacking vs growth marketing… I know those terms can sound very interchangeable, but believe me…they are not!

He is also the managing director of Mapplinks, which helped over 50 clients, including companies such as Nestle and Phillips.

So stay tuned and lets get into the episode!

Today’s topics:

How did Rish start his online business?

The 5 Types of Online Businesses

Growth Marketing vs Digital Marketing

What’s Growth Hacking
How do start-ups actually make money?

Rish’s advice for content marketing in the AI world

Focus on things that NEVER change

Balance business and family time

🔗 CONNECT WITH RISH

👥 https://www.linkedin.com/in/rishabhdev/

💻 https://www.youtube.com/@realrish

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I invited Natalia Kalinska, YouTuber (93K subscribers) and Content Marketer, to talk about growth strategies, content marketing mistakes, and her journey from being a photographer to a YouTuber and Vertified CANVA Expert!

Her journey is immensely inspiring to any marketer and content creator out there! Small businesses should also tune in because Natalia will share some of the most commonly asked content marketing and social media marketing questions too!

If you don’t know how to put your marketing strategy together, keep listening and learn about today’s topics:

✨ Episode Chapters:

00:46 Why limiting beliefs held Natalia back from YouTube

03:50 Natalia’s Social Media Agency / Start-up

05:46 How does it feel to go from Zero to close to 100k subscribers

07:35 Natalia as a certified CANVA ambassador

11:06 FAQs from Small businesses

15:15 Content Marketing Mistakes, Tips, and Strategy!

20:00 What to do if you have zero audience?

22:45 Growth Hacking < Growth Strategy

Resources Mentioned
How to create carousels on Canva https://youtu.be/D126KH5e2k0?si=_oXEczXlODKKReGT

🔗 CONNECT WITH NATALIA

👥 https://www.instagram.com/nataliakalinska/

💻  sleek.bio/nataliakalinska
📸 https://www.youtube.com/@NataliaKalinska

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Did you know Facebook can easily delete your community group and never tell you about it? In today’s episode, you will learn the most important components to create a highly engaged community for your brand and company. Plus, you will get to learn about AJ’s exciting journey from going from a rock band to a business consultant and brand manager of a marketing SaaS tool!

Episode Topics:

Day to Day of a Brand Manager

How hard is it to build a brand?

Transitioning from sales to brand manager

Ani Diving into AJ’s business coaching life

How to build a community? 3 pillars

Facebook is NOT a good community builder

Content marketing is HARD BUT worth it ✨

🔗 CONNECT WITH AJ

👥 https://socialglow.com/

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Russ Lobo started his niche websites in 2016 and made $10,000/month with SEO. Since then, he has sold multiple online businesses for 6-figures, and he’s ready to take you on a tactical journey if you want to achieve similar results like him.

Since ChatGPT came in, niche website builders had to pivot and take a sharp turn to branding, diversifying traffic, and making their businesses more unique in the eyes of search engines.

Not sure how to take your sites to the next level? tune in to episode 26.

Topics Discussed:

How Russel made $100k with niche websites

How to build links to your website

Do you need to pay for links?

What signals do search engines “look” at your site?

Monetization Tips from Russel: Don’t be shy of selling!

🔗 CONNECT WITH Russel

👥 https://www.facebook.com/groups/nichesiteswithrusslobo/

💻 Work with Russ https://whlinks.com/?mibextid=Zxz2cZ
Join Russ' Facebook: https://www.facebook.com/groups/nichesiteswithrusslobo/ 

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In this episode, I joined Karla Singson, a 7-figure business owner, former marketing college instructor and CEO, to find out how she hires the right people and starts her own businesses.

Karla is absolutely hilarious on Facebook, and she’s also the host of the “None of Your Business” Podcast, where she talks with other entrepreneurs about everything…. but business.

✨ Today's topics:

How did Karla start her businesses that turned 7-figures

The most difficult part of your business is to get from zero to steady growth

Who’s the ‘perfect’ marketing assistant?

Karla’s experience teaching marketing in business school

Number 1 advice for Aspiring CMOs

🔗 CONNECT WITH Karla

👥 Facebook: https://www.facebook.com/karla.singson

💻 https://proximityoutsourcing.com/vault (Karla’s gift!) 🎧 None of Your Business

Instagram: https://www.instagram.com/karlastefan/

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