The Aspiring CMO

Are you starting a YouTube channel? I asked Mike Dee, YouTuber and Founder of Playstack (video production company) to explain how this YouTube ACTUALLY works. Mike Dee has 1M+ subscribers on his channel and helps other companies to 10x their views on YouTube as well.

After his job at a supermarket, Mike booked a 1-way ticket to Bangkok and changed his life forever.

Today Mike is traveling to conferences to help companies level up their YouTube channel to sell more products, educate their audience, and more!!

✨ Episode Chapters:

2:26 - From Stacking Shelves to YouTuber

7:52 - 3 things you NEED TO GET RIGHT on YouTube?

9:30 - Does SEO matter on YouTube?

12:00 - Marketers shouldn’t be running YouTube…

13:50 - How does Mike run his YT channel?

14:10 - Meet the “JUICE Department”

15:00 - How to get ideas for YouTube channel?

17:50 - YouTube is RUTHLESS

19:00 - Mike’s favorite morning routine tip

21:46 - Does Short-form content really work?

28:00 - Should you run ads to your new YouTube channel?

32:00 - Brand Deals Explained

33:40 - CPM varies per niche

37:10 - Advice to 20somethings

🔗 CONNECT WITH MIKE Dee

👥 https://www.youtube.com/@MikeDeeOfficial

💻 https://www.linkedin.com/in/mikedeeofficial/

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YouTube https://www.youtube.com/@theaspiringcmo/featured

Thanks for submitting your questions and resumes on the show! If you have any marketing questions, ask me here:
👉🏼 ASK ME ANYTHING link 

Every Monday, I'll answer your questions and give a shout-out to fellow Aspiring CMOs (Chief Marketing Officers~)

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Petr Ludwig wrote the best-selling book, “The End of Procrastination,” which has been translated into 20+ languages and sold 500k+ copies worldwide. He joined the show to share his journey as an author and entrepreneur!

You don’t want to miss this out because we dive into why we procrastinate and how to become more effective and fulfilled!

Here is a sneak peek at today’s episode:

✨ Episode Chapters:

1:20 - BTS of “The End of Procrastination” Book

3:30 - The “Perfect” Morning Routine of a Highly Productive Person

9:40 - How did Petr advertise his book (now sold 500k+) 11:00 - Is it bad to promote our content on social media and feed people the phone addiction?

13:57 - Petr’s Coaching and Business Life

15:39 - How did Pert start his business?

17:00 - Failing is better than never trying

21:56 - What is the State of Flow

25:15 - Most people don’t do what they’re good at.

28:40 - A/B test as many interests as possible

Get Petr’s Book, The End of Procrastination: https://www.petrludwig.com/the-book

🔗 CONNECT WITH PETR

👥 LinkedIn: https://www.linkedin.com/in/petrludwig/

💻 https://www.petrludwig.com/ 🎧 https://procrastination.com/book

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“I love making people laugh.” - Ankita Ghosh, Creative Director and Comedian. Ankita has been in creative marketing for 22 years and worked with brands like Coca-Cola and Durex.

In this episode, we talk about creative advertising and her journey from her Bachelor of Science into the creative world!

She’s shared some awesome ad campaigns that she’s run and an honest insight into the agency world…

enjoy!

✨ Episode Chapters:

0:48 - From science to creative copywriting

2:07 - What’s Creative Advertising

3:40 - In-house teams or Agency team?

4:10 - How to measure KPI with creative campaigns?

6:45 - Ankita’s past client work with Durex, Coca-Cola

15:45 - Ladders to become a Creative Director

19:00 - No.1 Advice for young creatives
22:50 - Creative Ad with AI 

🔗 CONNECT WITH Ankita

👥 https://www.instagram.com/toughlaughwithankita/
🎧 https://www.facebook.com/ankitasame

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Tomasz Niezgoda is the Co-Founder and Head of Marketing at the most popular SEO tool, Surfer SEO. Tom started his online marketing experience on YouTube at just 12 years old and learned SEO through his websites (that he built!) before expanding it to client work.

Tom's journey as a marketer is super inspiring to any young adult aspiring to be a CMO and wanting to take their career to the next level.

He also left super valuable resources to level up and become the best CMO you can be.

Surfer SEO: https://surferseo.com/?fp_ref=mads41

📔 Books to read:

"Start with why” by Simon Sinek

Good to Great by James Collins

Principles by Ray Dalio

Give and Take by Adam Grant

Episode Chapters

0:30 From 12-year-old YouTuber to Co-Founder of SURFER SEO?!

3:54 SEO Changing FAST. How can you benefit from it?

6:00 Daily Life of Head of Marketing

12:00 The “birth” of Surfer SEO

13:22 Study on Surfer SEO

15:10 AI content and Surfers 1-click AI tool.

21:10 How does 1-click AI content change the content economy?

27:35 Hiring new marketers

34:00 Number 1 advice for Aspiring CMOs

🔗 CONNECT WITH Tomasz

https://www.linkedin.com/in/niezgoda-tomasz/

https://twitter.com/tom_niezgoda

[email protected]

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I have no doubt that many marketers have trouble keeping things organized, disciplined, and yet very creative.

This is why I invited Jenna Redfield, Notion Ambassador, Video editor, and YouTuber, who talks about managing ADHD on her channel and gives her audience practical advice on staying on top of their tasks and still taking care of themselves.

I personally feel close to this episode because I belive that we must care for our mental health to achieve more and become our best selves.

🔗 CONNECT WITH Jenna

https://www.instagram.com/jennaredfield/

💻 https://jennaredfield.com/ 🎧 https://www.youtube.com/@jennaredfield

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I am excited to share the most critical insights of digital marketing that I've learned from working with small companies and clients! I joined The Micka Show, where we discussed the most common mistakes companies make in digital marketing and my overall view on ChatGPT, automation, and marketers' future.

Here are the topics we went through:
1. How to get started with Digital Marketing as a small company?
2. How can you learn marketing the BEST way possible?
3. How can marketers use ChatGPT to their bests potential?
4. SEO Mastery Summit 2024 will be in Saigon, Vietnam!!!
5. What can you do each day to become a better person?

🔗 CONNECT WITH The Micka Show
Check out our Facebook: https://www.facebook.com/themickashow
Check out our Instagram: https://www.instagram.com/themickashow/
YouTube: https://www.youtube.com/@themickashow 

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In this episode, we discuss what Vlad does as a brand partnership manager and how domain investment works. If you never heard about premium-aged domains, don’t worry. We unfold that for you, and you’ll see the secret behind successful websites.

✨ Episode Chapters:
1:54 Vlad’s Story from Creative Copywriting to Brand Partnership

7:49 Example of Vlad initiating a brand partnership

10:42 When is it beneficial to create a strategic partnership?

12:05 What is domain investment?

15:18 Why does a domain cost up to $40,000?!

19:00 Domain investment vs. Crypto 🥴

20:47 What’s your own business decision

25:27 Imposter syndrome

28:45 Catch Your Black Swan!

📙 Resources Mentioned

The Black Swan: The Impact of the Highly Improbable

Odys Talks with Matt Diggity
SEO Mastery Summit Event

🔗 CONNECT WITH Vlad

👥 Facebook: https://www.facebook.com/hxcsquirrelmd

💻 Odys Global

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In this episode, Sophie Allen, the CMO of Web 2.0 Ranker, and I unfold all the exciting things about automation. Sophie automated most of the HR work in her company, which helped the team to reduce time and cost.

Do you know what else she’s automated? Her travel itinerary, content writing, podcasting, and many more!

You can automate anything if you put your mind to it and are willing to let go of repetitive tasks.

📚Resources Mentioned

Zapier

Go High Level

🔗 CONNECT WITH Sophie

👥  https://www.linkedin.com/in/sophia-allen-seo/

💻 https://web20ranker.com/

Subscribe to The Aspiring CMO

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YouTube https://www.youtube.com/@theaspiringcmo/featured

Have you thought of creating your own show? If you are still hesitant, finish this episode and see how Niall’s clients succeeded in publishing weekly podcast episodes.

Also, if you are running a show but don’t have time to publish, Niall shared his secret to keeping up momentum without making new episodes…

Niall is now the host of Smarter Podcasting Show, which helps beginners and businesses to get started with podcasting and grow their audience organically.

🎧 Take Niall’s Podcasting Course https://sevenmillionbikes.com/podcast-course/

✨ Episode Chapters:

5:10 How did Niall start podcasting?

8:00 Niall’s podcast show with 50,000 downloads

10:29 Trying out new ways to run a podcast

12:50 Publish a new episode without making a new one

16:11 Repurposing Content

19:13 Keep your podcast consistent

22:00 Podcastig listeners have their full attention on you

24:48 Does it matter if you have many listeners?

28:54 What does a BAD Podcast like like?

32:00 Promoting a podcast is just as important as a GOOD episode

35:45 To people who hate personal brands

37:58 Advice for people early 20s

🔗 CONNECT WITH Niall

👥 Facebook https://www.facebook.com/SevenMillionBikesPodcasts

💻 https://sevenmillionbikes.com/
🎧 Smarter Podcasting