Countless books and thought pieces have been written about content strategy, but taking all that information and finding a cogent strategy for an association is a challenge at another level. Today's guest is Amy Gavin, CAE Director of Digital Strategy for American Society for Nutrition, shares her secrets for generating and repurposing effective industry relevant content both from her team and her association members.

Nicole Bowman is no stranger to associations and event marketing. With 25 years of association marketing experience, the VP of Marketing for IAEE has seen a thing or two. Then 2020 happened and everything got turned on its head. Nicole shares how her team has adapted, the marketing toolkit she uses to promote IAEE and their iconic Expo Expo event, and why her team is busier than ever even after COVID-19 shut so much of the world down.

Coming soon, the only podcast just for professionals responsible for marketing associations, growing membership, or managing events. Listen to industry pros share their successes and lessons.