The Atomic Impact Podcast

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with James Manders, owner of CassonX, about the financial, hiring, and leadership lessons he has learned while growing his recruitment business. James shares his “rule of three” for managing cash flow, why finding and retaining the right people remains one of the toughest challenges in business, and the importance of acting quickly when an employee isn’t the right fit. He also discusses building Casson X into a respected financial services recruitment brand, his ambitions for international expansion, and his long-term vision for eventually handing the business over to the team that helped build it.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Adam Farmer, owner of King Farmer Agency, to discuss entrepreneurship, sales, and using AI to build more efficient businesses. Adam shares why successful selling starts with service, honesty, and compassion, along with lessons from more than 25 years of entrepreneurship and navigating its inevitable highs and lows. He also explains how King Farmer Agency serves as a “digital COO,” helping business owners automate operations, organize digital assets, and prepare their companies for sustainable growth, acquisitions, or future exits.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Billy Moyer, owner of SOS Leadership, about nearly two decades of entrepreneurship and the lessons he’s learned about growth, change, and leadership. Billy shares why self-awareness is essential for recognizing the “shadow side” of leadership, where ego, fear, and disconnection can undermine even highly skilled leaders. They also explore the importance of continually reinventing your business, giving yourself time to enjoy the entrepreneurial journey, and leading yourself effectively before attempting to lead others.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Ben Ellman, owner of Ben Elman Consulting, joins the Atomic Impact Podcast to share lessons from building an executive coaching and management consulting business serving leaders in private equity and technology. He discusses why strong results, trust, and word-of-mouth referrals have been more effective for his consulting work than traditional digital marketing, while also sharing insights from running his second business, Dating Across the Pond. Ben also explores the importance of specialized expertise in executive coaching, the challenges of marketing different business models, and his plans to expand through speaking engagements and continued client growth.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Michael Elliot, owner of Withwards Business Leadership, joins Jason Osborn to share lessons from building his executive coaching and strategic consulting business. Mike discusses the importance of choosing the right clients, nurturing long-term relationships, leveraging referrals, and setting clear expectations to create successful client partnerships. He also shares his vision for growing his coaching work while building a business that gives him the flexibility to prioritize both professional fulfillment and family life.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, John Checkers, owner of Checkers Truck Insurance Services, joins Jason Osborn to share the leadership lessons that helped him build a high-performing team and accelerate business growth. John explains why clear expectations, hiring strong talent, maintaining a professional environment, and quickly addressing poor cultural fits have been critical to creating a productive and profitable company. He also discusses using systems and AI to operate more efficiently, with the long-term goal of reducing his workload and creating more personal freedom.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Karen Stanbridge, owner of The Business Coach, joins Jason Osborn on the Atomic Impact Podcast to share lessons from her entrepreneurial journey and her approach to helping SMEs and solopreneurs grow with greater clarity and confidence. She discusses the importance of choosing the right niche, taking disciplined risks, staying focused on your own goals, and building strong strategic foundations rather than comparing your progress to others. Karen also explores how businesses can use AI effectively and responsibly, emphasizing clear AI policies, governance, defined use cases, and thoughtful automation to improve productivity without introducing unnecessary risk.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

David Kennedy, owner of David Kennedy Recruitment, joins Jason Osborn to share the lessons he's learned from building a global recruitment business, including the importance of clear communication, strong client relationships, and having the right agreements in place from the start. He explains why being selective about clients, delegating responsibilities, and maintaining a human approach to recruitment have been key to the company's long term success. David also discusses the challenges of scaling an international business while staying focused on consistent service, resilience, and delivering value across global markets.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Antony Enright, owner of Atomex, joins Jason Osborn to share the lessons he has learned from building, scaling, and exiting a successful business, with a focus on maintaining clarity of purpose, effective delegation, and hiring the right people. He explains why many business owners become the biggest obstacle to growth, discusses the importance of cash flow management, and highlights how honest communication can solve even the toughest business challenges. Antony also shares his approach to helping SMEs unlock their potential through stronger leadership, aligned teams, and sustainable long term growth.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Dan Barkhuff, owner of Civly, about the realities of building an AI startup, pivoting when products miss the market, and using customer feedback to uncover better opportunities. Dan explains how Civly applies AI to political research and due diligence, dramatically reducing the time and cost of gathering actionable insights while exploring applications beyond politics in industries such as law, sports, and risk assessment. He also shares why adaptability, humility, and a willingness to change direction are essential qualities for entrepreneurs building innovative technology businesses.

To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/