On this episode, Jason Osborn interviews Elvijs Plugis, owner of Sigulp Ltd, a strategic marketing consultancy providing 360-degree delivery for brands around the world. Elvijs shares why he wishes he’d “just done it” sooner in business, emphasizing learning through action, better time management, and trusting your team enough to let go of ego and delegate. He also talks about the dangers of over-relying on AI, the rise of scammy marketing providers, and why real expertise, partnership, and common sense are more important than ever in modern marketing.
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