On the latest episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Erica Chriss to unpack why “attention” is more than a buzzword—it's continuing to become the new currency of advertising.

They cover:
 What attention metrics really mean
Why omni-channel chaos demands a normalized metric
How attention bridges brand, performance, and publisher value
Where AI helps (and where it doesn’t—yet)

If you care about outcomes, creative quality, or modern measurement, this episode is worth your full attention.