My guest for this premiere episode of The Audience is Ann Handley, which I’m so grateful for. Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.
Ann is the Chief Content Officer of MarketingProfs, the leading marketing training company. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.
In this episode we explore a bunch of topics including:
- Her creative process and habits, and how those have evolved
- Where she looks for and captures ideas
- The missing link she sees in many companies’ content
- The weird connection between guarding tomatoes from squirrels and intellectual property