In this episode, I had the pleasure of talking with me friend Paul Gowder, founder of PowWows.com, an online community dedicated to celebrating Native American arts and culture for over 25 years. Paul takes us on his journey of building an incredible community and navigating the ups and downs of entrepreneurship. From starting PowWows.com in 1996 as a passion project to growing it into a thriving business while working full time, Paul shares the secrets to his success and the lessons he’s learned along the way.
Paul dives into the power of live streaming to connect people globally, fostering a positive and welcoming online community, and handling the challenges of negativity and trolls online. He offers valuable insights on how authenticity and vulnerability can create meaningful connections, while also sharing his strategies for building an engaged community through email marketing and personal engagement.
Whether you're a creator, entrepreneur, or simply looking to engage more effectively with your audience, Paul’s advice is practical and inspiring. He also touches on the impact of social media on younger generations and shares his thoughts on what makes a nurturing community, inspired by his favorite Star Wars character, Leia.
Chapters: 00:00 - Introduction to Paul Gowder and PowWows.com
03:41 - Understanding Authenticity and the Inspiration Behind PowWows.com
08:01 - Building a Community and the Power of Live Streaming
14:21 - Creating a Positive and Welcoming Online Community
18:06 - Strategies for Dealing with Negativity as a Creator
22:01 - Navigating Negative Comments and Trolls Online
25:53 - Taking a Deep Breath and Processing Online Interactions
29:29 - Starting Out with Email Marketing: Personal and Open-Text-Based Content
33:49 - Engaging with Your Community on Various Platforms
37:55 - Focusing on Positive Interactions and Turning Off Negative Comments
43:41 - Leia: The Ideal Star Wars Character to Create a Nurturing Community
About Paul Gowder:
Paul Gowder is the founder of PowWows.com, an online community that has been celebrating Native American arts and culture for over two decades. In addition to running PowWows.com, Paul coaches business owners on how to build engaged online communities. He’s passionate about empowering entrepreneurs to overcome obstacles, especially when balancing a full-time job and growing a business. Through his experience, Paul shares insights on community building, email marketing, and using social media to create meaningful connections with audiences.
Visit www.paulgowder.com for more information and resources on how email marketing can be a total game-changer for community building, increasing traffic, and driving sales.