The Authentic Legal Professional

You want more control, more autonomy and a greater sense of feeling over your career.

So far, the path to get there has been hazy at best. People become partners and still stumble their way around.

Go to coffees and lunches, it sort of works sometimes, and so you hunker down and just do your work...until you feel the heat and decide to go to some conference. You get some traction...until you're back in a pit again.

The feast and famine cycle continues.

If you have work, there's not enough work from the kinds of clients you want.

In this episode, we share the 6 things you need to master in order to get all this under control!

Master these 6 things and you will learn how to build an engine that gives you results, over and over again.

We're back from a long hiatus for a solo episode here where we discuss some insights we've learned over the last few months since we last spoke.

Click at the bottom of this email for links to listen to the episode.

Resources: 

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

In 2022, get short, fun, and new actionable missions every month to grow your book of practice, presence, and brand. Starting at just $19/month. Are you ready to get off the roller coaster 🎢 and on to the rocket 🚀? Learn more at buildyourbook.org/12in12. Open to lawyers and other service professionals from everywhere in the world.

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Dear listener,

In this final episode of the year, we reflect back on what it takes to learn and grow your practice today. And what it takes to learn these skills.

After speaking with hundreds of you, and coaching dozens of you, we got a rare glimpse at what it takes to create change.

Learning business development is about so much more than unlocking a bigger book of business.

It's about freedom, about happiness, about thriving in your career.

The principles are simple. Execution can be hard when you're pressed for time and energy.

That's why in the 2nd half of this podcast (15 minutes in), we get into a very exciting new challenge for 2022.

We call it The 12 in 12 Challenge. It's meant to bring fun missions every month along with accountability and coaching all into one place. All for less than $50/month and open to people from around the world, no matter what stage of their career they're in.

Learn more about our cohort experience, and the 12 in 12 challenge in this week's episode.

Thanks everyone for a great year!

Ad Astra,

Aaron & Dhawal

P.S. If you're still interested in the 8 week Authentic Business Builder cohort, we have just a handful of spots remaining in our January cohort. Apply today at buildyourbook.org/academy/ and start the new year even stronger with this in-depth deep-dive.

Every other industry has been disrupted by this paradigm. It's time for forward looking lawyers and law firms to think boldly about the future.

Roy Bendor Cohen shows us how. Roy exists to provide answers to business problems using data, behavioral science and human thought. He encapsulates this mode of thinking at his firm Q Behavioural Thinking out of Tel Aviv.

This is one of those rich episodes filled with threads that touch into psychology, economics, business, design, technology, and so much more. It also presents questions for lawyers who want to think differently. These ideas will touch the world of legal practice in 5-10 years, and those who embrace it will be richly rewarded.

Topics in this episode include:

Resources from this episode:

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

In this practical episode on branding, we get down the rabbit hole of ideas, tactics, and strategies that lawyers can start using to produce better content and spruce up their presence so that they get results!

In this episode, we get into all sorts of insights including:

We hope you find this interesting and helpful if you're going down the route of more content to attract the right clients.

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

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Each year he teaches hundreds of entrepreneurs, consultants, engineers, and new grads how to sell. Not long ago he was in the trenches (sometimes literally) closing deals with the best music festivals in the world, logging 100,000+ air miles a year, and managing a global sales team. He did eventually figure out how to sell the right way, but it was a long and winding road full of trial-and-error.

Today he teaches at one of the most popular courses on campus. Eric believes that a grounding in proper sales gives you ability to make more money, get promoted, or have more flexibility in your professional life because you can generate revenue. Eric believes we need to bring sales education back in business and law schools.

In this episode we get into topics such as:

Help Us Out!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

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Josh Calderon is running his law practice differently. He confronts the myths of being a solo-practitioner. He shares his revenue numbers publicly on LinkedIn. He gives us a playbook on how to do business development effectively even when you don't have the family connections to open door for you.

Josh represents a new era of lawyers who practice with radical transparency. 

In this episode we get into all the nitty gritty details such as:

and more!

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

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Sam started helping people with their sales challenges not too long ago and quickly built it into a leading organization. She's since then worked with lawyers at 95 of the AmLaw 100 firms.

She's here on our show today to share us how lawyers can do LinkedIn right.

This isn't just about LinkedIn of course. It's about the psychology of your clients, the LinkedIn algorithm, and what sets you apart as a lawyer. It's about what to write about and how to connect with others to get business coming your way.

There are some great insights in this episode if you're looking to up your LinkedIn game.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast or nominate someone, send us a note at buildyourbook.org/nominate.

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Steven Werner went to law school for his JD, but ended up with a  sales career instead. Not for just legal tech companies, but directly  for law firms and attorneys.

He started helping attorneys book meetings with general counsels.  Through his unique insights, sheer perseverance, and an ever expanding  network, he soon started opening the doors for AmLaw 200 law firms into  the offices of general counsels at leading companies across the US.

In this episode, we reflect back on his career over the decades to go over:

If you’re looking to outsource building these relationships and  getting someone to open doors for you, Steven just might be your person!  Listen to this episode and learn about a unique approach to business  development that can help your practice.

Sources we talked about:

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected].

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This week, we're joined by Giles Thompson from across the pond in London, UK. He's a former city lawyer turned Head of Growth at Avvoka, where they're doing incredible things in the world of document automation.

We get into his story of the things he had to learn, unlearn, and is in the process of learning.

These ideas include:

The idea is simple: if you can learn these ideas and adapt them from one of the most productive industries on the planet, you can set yourself apart massively! This conversation is unique because it's from a lawyer who went into a business function at a startup and is creating waves in the industry.

Lots to learn in this one!

Find Giles Thompson at:

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected].

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Heidi Turner tells us how!

Heidi has been helping lawyers and attorneys create great content for almost 2 decades! She also teaches writing at Simon Fraser University, and has worked with firms small and big, to create compelling content strategies and execute on them. The result has been increasingly more business.

In this practical episode, we get into topics such as:

If you've been looking to improve your content game, definitely check out this episode!

More about Heidi:

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping  to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we  really appreciate it!

Resources:

If you have any comments or would to join as a guest on our podcast, send us an email at [email protected].

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