The Authentic Marketing Podcast

By Simon Harvey

Join marketing experts Simon Harvey and Daniel Kleber on The Authentic Marketing Podcast, the bi-weekly show that provides proven tips to improve your sales and marketing efforts and help your busines... more

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FAQs about The Authentic Marketing Podcast:

How many episodes does The Authentic Marketing Podcast have?

The podcast currently has 48 episodes available.

The Authentic Marketing Podcast episodes:

September 20, 2024 10. Plan your script - Storytelling framework for your product demo
You want to showcase your product in the best light and have your audience care about what you're offering, but the trouble is that creating a great demo is time consuming and needs some core knowledge. That's where storytelling simplifies the process.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are going to show you how to weave a narrative around your product. A story that uses demonstration to show how your product solves a problem in a way that resonates with your audience.
Listen in now to learn how with the right framework and a bit of storytelling magic, anyone can create a great demo.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
...more
25min
September 20, 2024 9. Effective demos: The right demo at the right time
We all sometimes struggle to create the perfect product demo that resonates with our potential buyers. Many businesses find it challenging to showcase their products in a way that speaks to their customers' needs.
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
In this episode, Simon Harvey and Daniel Kleber are joined by Noam Horenczyk, Head of Partnerships at Walnut.io, who will guide you through the art of creating the perfect demo to discuss the power of storytelling in marketing. He shares his thoughts on how to find the right way of building your product demo. With our Authentic Marketing approach, we show you how by understanding your customer's needs and the questions they're asking during the sales cycle, you can create a demo that addresses their specific pain points and showcases the benefits of your product.
Listen in now to learn how to create a demo that resonates with your customers and drives results.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
...more
24min
September 20, 2024 8. Building a powerful product demo - 4 step framework
As a business owner, you know that delivering a successful demo is critical to closing deals and growing your customer base. But how do you create a demo that really connects with your audience?
The Authentic Marketing Podcast provides step-by-step demo plan. By following just four simple steps, you can transform your demo from a dry, technical presentation into a powerful story that engages your potential customers and showcases your product's value.
We've all been there - you're trying to showcase your product, but your audience's eyes start to glaze over. It's frustrating and disheartening, but it doesn't have to be that way. In this episode, Simon Harvey and Daniel Kleber will share how with our demo plan, you can capture your audience's attention and keep them engaged from start to finish.
Listen in now to learn how to create a demo that resonates with your customers and drives results. Let's create a memorable experience that your potential customers won't forget.
To simplify your demo creation process, download the free demo script canvas. By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below):
https://www.demodia.com/product-demo-script-canvas
...more
19min
September 20, 2024 7. Social media success with storytelling
We all sometimes feel overwhelmed by the ever-changing world of social media. You're not alone! Even the savviest marketers can feel like they're drowning in the sea of different platforms and constantly evolving trends.
In this episode, marketing experts Simon Harvey and Daniel Kleber will give you some tried and proven approaches to help you use social media to stay connected with your customers and build your brand. And the secret weapon? Story. We will show you how to use the power of story to build your social audience. We'll guide you through the process of creating a clear and compelling brand script that will take your social media presence to the next level.
With our tips and strategies, you'll learn how to create content that resonates with your audience and builds a loyal following.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
...more
22min
September 20, 2024 6. Messaging on your web page - what to do when visitors don't convert
When visitors come to our site, we only have seconds to explain how we can help and why they should keep reading, and if they don't find what they want, then they're gone. Website is like a shop window - it's where potential customers get their first glimpse of your business. But if we're not telling them how you can help them within seconds, they'll click away and never return.
In this episode, Simon Harvey and Daniel Kleber, will show you how to create landing pages that clearly explain how you can help visitors and why they should keep reading. We'll give you practical tips to optimise your landing pages and turn your website into your company's best salesperson.
Remember, your website is where potential customers engage with your business. With the right landing pages, you can make a great first impression and turn website visitors into paying customers. Let's make your website work for you!
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
...more
15min
September 20, 2024 5. Why CTA matters and how to create one that converts
Imagine you're the Hero of your own story. You have a problem that needs solving, and you're seeking a solution. But like many heroes, you may be hesitant to act until you're compelled to do so. The same is true for your customer!
The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster.
You need a great call to action distinguishing the heroes who succeed from those who remain stuck. In this episode, Simon Harvey and Daniel Kleber will dive into the psychology behind the CTA and show you how to create a message that speaks directly to your customer's needs and desires. You'll learn to use language that creates a sense of urgency without being pushy.
Join us as we explore the importance of the CTA and how to create a compelling call to action that will drive conversions and turn your customers into loyal fans of your brand. With our guidance, you'll be equipped to lead your customers on a journey towards transformation and success.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
...more
19min
September 20, 2024 3. Crafting a killer one-liner - the chat-up line for your business
We've all experienced that awkward moment when we try to explain our business to someone, only to be met with a polite but uninterested response. But what if we told you that you can avoid that situation entirely by mastering the art of the one-liner?
At the heart of this technique lies the power of storytelling. We all know that stories have the ability to captivate, inspire and influence our thoughts and decisions. By using a one-liner that encapsulates the essence of your business story, you can make a lasting impact on your prospects.
Today, Simon Harvey and Daniel Kleber, will guide you through a step-by-step formula to create a compelling one-liner that will leave a lasting impression on your prospects. So if you're ready to transform your communication and take your business to the next level, join us on this episode as we uncover the power of the one-liner.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
...more
20min
September 20, 2024 4. How a clear plan will help you turn prospects into customers
We all know the feeling when you lose a potential customer just when you thought you had them sold. Or when we've noticed that prospects seem hesitant to commit to our offer, and we're unsure why. We have all been there. Many businesses struggle to get their prospects to commit to their offer.
In this episode, Simon Harvey and Daniel Kleber are joined by Alexandra Muz Huber to explore how a clear three-step plan can help you remove friction in your buyer's journey and make it easier for prospects to say yes to your business. We explore why prospects might be hesitant to commit and how a clear three-step plan can help create the stepping stones they need to engage with your business. We'll also discuss the role of trust and how building a relationship with your prospects can help to increase their confidence in your business.
Join us as we explore practical strategies for creating a seamless buyer's journey that empowers prospects to make an informed decision about working with you. Whether you're a small business owner or a sales professional, you won't want to miss this episode.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
...more
22min
September 19, 2024 2. Storytelling - How to uncover and define customer’s problem
We all get tired of pouring our hearts and soul into website content, presentations, or sales pitches, only to hear crickets in response. We know it feels discouraging, but the truth is people only pay attention to your business when they have a problem to solve. That's where storytelling comes in.
In this episode, Simon Harvey and Daniel Kleber, explore the power of storytelling in sales and marketing. If you want to grab and hold your audience's attention, you must continuously address their problem. By clearly defining the issue and offering a solution, you create a connection that keeps them engaged. But beware - the moment you stop, you lose them.
Today, we're thrilled to have Alexandra Muz Huber, one of our esteemed consultants, join us to reveal the three key components of defining a problem that resonates with your audience. With her expert guidance, you'll learn how to create content that your audience can't resist. So join us as we unlock the secrets of storytelling in marketing and take your business to new heights.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
demodia.com/brandscript-worksheet
---
Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.
Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review
Demodia Instagram: instagram.com/demodia_digital
Demodia LinkedIn: linkedin.com/company/demodia
...more
22min
August 22, 2024 48. My brand story in 15 minutes a day. Part 6 - Putting it all together
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications

In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications.

To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):
wantauthentic.com/brandscript

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia
...more
21min

FAQs about The Authentic Marketing Podcast:

How many episodes does The Authentic Marketing Podcast have?

The podcast currently has 48 episodes available.