The Authentic Marketing Podcast

Alright, let's dive into the exciting world of building a business website! Today, we're going to talk about a crucial aspect: choosing the right Content Management System (CMS). Trust me, this decision can make all the difference. You don't just want a website that looks good, but one that performs like a rock star while giving you the reins to control it.

Think of it this way: the CMS is the engine that powers your website. It's the brains behind the beauty. With the right CMS, you can effortlessly create, edit, and manage your website's content. Want to add a new page? Easy-peasy. Need to update your products or services? Piece of cake. And the best part? You don't have to be a coding whiz to do it.

In today’s episode Simon Harvey and Daniel Kleber will show you how a great CMS can be a game-changer for your online presence. It's like having a secret weapon that empowers you to build a website that not only wows your audience but also puts you in control.

So, how do you choose the perfect CMS for your business? Let's get cracking and find out!

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Let's dive into the world of impactful website design. You've got a visually stunning website, but there's just one hitch—it's not converting as you'd hoped. In our episode today, we have a solution that might just do the trick. Enter the realm of storytelling websites.

Here's the deal: a well-designed website is crucial, but what truly sets a site apart is the power of storytelling. It's all about crafting a narrative that captivates your audience, making them feel connected and engaged. And that's exactly what a Storytelling website does.

In today’s episode Simon Harvey and Daniel Kleber are joined by Austeja Dennehy, a web designer who will show you how you can become a digital storyteller, weaving together words, visuals, and user experience to create a captivating journey. With carefully crafted wireframes and a dash of artistic flair, Storytelling websites have the ability to turn casual visitors into loyal customers.

To help you create quality websites that convert, download the free storytelling website wireframe, which includes storytelling structure and techniques we discuss in our episodes, here (or copy and paste the link below):

demodia.com/storytelling-website-wireframe

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Alright, folks, let's dive into the exciting world of AI and its incredible applications in the realm of sales and analytics. Today, Simon Harvey and Daniel Kleber are going to spill the beans on all the fantastic things you can do with AI to supercharge your sales efforts. Get ready to be blown away!

Picture this: with the power of AI on your side, you can revolutionise the way you approach sales. It's like having a trusty sidekick that crunches data, uncovers patterns, and provides valuable insights to help you make smarter decisions. No more shooting in the dark!

So, my friends, if you're ready to take your sales efforts to the next level, it's time to harness the power of AI. Trust me, once you give it a go, you'll wonder how you ever survived without it. So buckle up and get ready for a wild ride into the future of sales and analytics!

To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):

www.demodia.com/creating-copy-with-chatgpt-guide

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Ever found yourself in a sticky situation, desperately needing to create engaging marketing content but unsure where to start? Let's talk about how you can harness ChatGPT to save the day! It's like having your own marketing assistant on standby.

But hold on a minute, don't think you can just sit back and let ChatGPT do all the work. While it's undeniably powerful, the skills of an expert marketer are still vital. You see, ChatGPT can provide the foundation, but it takes a human touch to truly elevate your marketing game.

In this podcast, Simon Harvey and Daniel Kleber will talk about how using storytelling, you can infuse personality, tailor the message for specific audiences, and adapt to the ever-changing marketing landscape. ChatGPT may be a genius with words, but it can't replace the expertise and intuition of a seasoned marketer.

So let's dive into the world of a perfect blend of AI and human expertise!

To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):

www.demodia.com/creating-copy-with-chatgpt-guide

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

Are you a bit sceptical about using AI in your sales and marketing strategies? The radical shift in the workplace happening at the moment that some are saying is the next industrial revolution. Others are scared or concerned. Real Artificial Intelligence has arrived and it’s taking the world of content production by storm.

While AI can work wonders, it's crucial to strike a balance between technology and human interaction. Sure, AI can automate repetitive tasks, analyse customer data, and optimise your marketing campaigns, but nothing can replace genuine human connection.

In this podcast, Simon Harvey and Daniel Kleber will dive deep into the world of AI in sales and marketing. We'll explore the impact that AI is having on the sales and marketing industry, how it can be used to save time now, and where it still has it’s pitfalls.

So let's find the perfect harmony between cutting-edge technology and the age-old art of human interaction.

To help you create quality content using AI, download the free creating copy with ChatGPT guide, which includes our best tips and prompts we discuss in our episodes, here (or copy and paste the link below):

www.demodia.com/creating-copy-with-chatgpt-guide

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

We often find ourselves faced with a multitude of demos and struggle to locate the appropriate one when we require it. Whether we work in a company that offers software suites or physical product catalogues, we've all experienced that sense of being lost and overwhelmed when trying to find the perfect demo at the right moment. It's similar to searching for a needle in a haystack.

However, imagine if there was a simple method to bring order to this chaos. A way to effortlessly discover the ideal demo precisely when you need it. That's what we'll be discussing in today's episode.

In this episode, Simon Harvey and Daniel Kleber are once again, joined by Neil Wilson. Together, they will explore how a well-organised library has enabled him to effectively manage and share over 600 solution demonstrations. 

To simplify your demo creation process, download the free demo script canvas.  By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below): 

https://www.demodia.com/product-demo-script-canvas

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

You've developed a remarkable product that has captured your customers' interest. They have gone through your marketing materials and watched your videos, but they are still uncertain. They need more. They crave to witness it in action, touch it, and experience its capabilities firsthand before committing.

This is where the bottom of the funnel or decision demo plays a vital role. Generic videos or screen recordings are no longer sufficient. It is time to offer an immersive, personalised experience that ignites their determination to take action.

In this episode, Simon Harvey and Daniel Kleber delve into the methods to unlock the full potential of solution demos. Long-time demo guru Neil Wilson joins them, and together, they unveil the secrets behind crafting demos that transform your prospects into devoted customers.

To simplify your demo creation process, download the free demo script canvas.  By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below): 

https://www.demodia.com/product-demo-script-canvas

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia

At the top of the funnel, your prospects are looking for a solution to a problem, but the trouble is that most of them are stil trying to educate themselves. They don’t yet have a clear understanding of how to define their problem or what sort of solution they might need. 

The Authentic Marketing Podcast provides a plan for an authentic approach to customer engagement that creates clarity within your sales and marketing, generating more leads and closing sales faster. 

In this episode, Simon Harvey and Daniel Kleber are  joined by Yuriy Polyashko the CEO of Darvideo. We’ll hear how even the most complex ideas can be transformed into short and compelling videos. He shares his shares his thoughts on how to explore the power of animated videos to create awareness and educate your prospects in the early stages of the sales funnel.

Listen in now to learn how short demo videos showing solution to prospects problem help engage with customer and earn their interest and trust.


To simplify your demo creation process, download the free demo script canvas.  By using our template canvas, you can create a memorable and effective experience that will leave a lasting impression on your audience. You can find it here (or copy and paste the link below): 

https://www.demodia.com/product-demo-script-canvas

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.

Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other.

Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review

Demodia Instagram: instagram.com/demodia_digital

Demodia LinkedIn: linkedin.com/company/demodia