We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.  But don't fret. Behind that fuzzy-bunny facade is something far more useful.

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny. But don't fret. Behind that fuzzy-bunny facade is something far more useful.

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing? Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.&nbsp; But don't fret. Behind that fuzzy-bunny facade is something far more useful.&nbsp;

The Authenticity Illusion

From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent.
For more details: http://thetalentcast.com

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From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalentcast.com

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The Authenticity Illusion

The Authenticity Illusion

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