The Authority Builder Podcast

As a business owner are you… stressed out? Feel like you don’t have enough time to get things done? Are you not making enough money… and your business’s growth has stalled? Business transformation expert Josh Fonger, who uses the Work the System method, wants to help.

What he suggests isn’t glamorous. The tips he reveals in this interview are actually quite simple… but very effective.

And they allow you to step away from the day-to-day and make your business more profitable than ever.

Check out the interview now to discover…

• How to avoid the traps a typical business owner falls into
• When doing “less” can actually make you more money
• The dangers of the Hero Complex
• The simple “mechanics” of your business you must work on now
• And more

If you’re a consultant or other professional service provider, you have to listen to what Joe Kashurba has to say in this interview. If you want to create a thriving business that brings in 2X, 5X, or 10X what you’re making now, this web designer turned business consultant lays out the road map.

 Joe says to find breakthrough growth you need to do two things: take on employees (but not in the traditional sense) and… get rid of some of your customers. He explains how that works, as well as …

• Why you shouldn’t charge hourly fees
• The two-part process for charging premium prices for your services
• The who, what, and why you need to know before you do any marketing
• 5+ benefits of a virtual office… and the dangers of a “real” office
• The step you must take to make your business scalable
• And more

Beware the “Kumbaya” School of workplace and leadership success, says my guest this week, Michael Wenderoth. This executive coach with an international client base offers effective, practical strategies for getting ahead at work or in your own business.

Michael says you can do it without being cutthroat and without sacrificing your integrity.

These are tactics you definitely haven’t heard before. And they’re ideal for CEOs, owners, executives, and entrepreneurs trying to navigate an increasingly complicated workplace environment, office politics, and more.

Check out the interview to find out…

• Why nice guys or gals don’t have to finish last – if they do this…
• The reason simply working hard is never enough
• The “North Star” you need to keep you on track in the toughest times
• 4+ primary habits of the most successful people
• And more...

Too many entrepreneurs find themselves stuck for two reasons, says Dan Sullivan of Strategic Coach:

1. They don’t trust employees to do meaningful work in their business.

2. They don’t understand how collaborating with “competitors” can be a real game changer.

But, says Dan, to grow your business 5 times, 10 times, or even 100 times where it is today, you can’t go it alone. No amount of hard work will get you there. You need other people.

Dan unpacks that concept in this episode and a whole lot more. Tune in to find out…

• How you can get other people to help you develop new product ideas
• Your critical – but surprising – role as the founder of a business
• The power of multi-generational friendships
• The worst thing you can do when setting prices
• And more…

Listen now…

Starting a business from scratch and turning a profit can be challenging enough. Joe Fier, along with business partner Matt Wolfe, go that extra mile. With their online company, Evergreen Profits, they constantly shift their business model – even if they’ve been profitable and successful.

The idea is to morph the business to reach a larger audience and bigger, more predictable profits. Discover how they've done it and what you can apply to your business. 

Joe reveals how they make these big transitions work, as well as…

• Why you should build momentum instead of swing for the fences
• The best way to find out what your customers want
• How a weekly “audit” can reveal what your business is missing
• Why you should always start the conversation with your prospects
• A solid strategy for turning cold traffic into reliable revenue (this is very different than what most people are doing right now)
• And even more...

The dream of most entrepreneurs is to one day sell their business and then sail off into retirement or another venture with a tidy sum.

But unlike financial planner John Chichester, who recently sold his business to a major player in his industry, many face a rude awakening when they put it on the market. They’re unable to get their asking price… sometimes they can’t find a buyer at all.

It doesn’t have to be that way. And in this episode we discuss what you should be doing right now to ensure your business is sellable, especially if you’re a professional services provider.

You’ll discover…

• Strategies for building equity (and how to tell if you don’t have any right now)
• Why “win-win” is the best way to approach negotiations
• The importance of candor and openness for both buyer and seller
• Navigating the emotional impact of selling your business
• And more

Entrepreneurs get into business to make money, at least at first. But, says Shaun Buck, as your business grows that usually stops being a motivating factor.

Shaun, owner of The Newsletter Pro, shares how he discovered his new “reason why” and how it radically transformed his business. He also outlines how he uses a unique and powerful referral marketing strategy to land his best clients.

Be sure to listen until the end – Shaun has an awesome gift for you.

Check out the interview and discover…

•  How incremental improvements can drive rapid growth
•  Where to focus when the going gets tough
•  Why your “reason why” should evolve over time
•  Ways to land your most profitable clients with referrals
•  A strategy for doubling profits in four months
•  And more

The fastest growing workforce these days is a virtual one. And my guests Shannon and Bryan Miles were instrumental in that sea change in the world of work.

Employees working from home. Freelancers around the world being hired to collaborate on projects. Entrepreneurs starting “kitchen table” businesses and then hiring folks to work online as needed.

With their company, BELAY, Shannon and Bryan have pioneered many of the best practices in virtual work over the last eight years. Along the way, they’ve figured out how to grow their business without it controlling their lives.

Check out the conversation and discover…

• The difference between running and owning a business
• How to figure out the best ROI from an investment of your time 
• The 3 things you must do to empower others on your team
• What should be the central theme of your company culture
• Why mistakes aren’t a big deal – and how to handle them

Marketing automation is a buzzword these days. But, says AWeber founder and CEO Tom Kulzer, a lot of companies are going about it all wrong.

He should know. Aweber has been a pioneer in this field, along with email marketing, for its 20-year history. Its 120,000+ customers send out 4.5 billion emails every month.

Tom shares some best practices, as well as how he overcame the challenges that come with going from one-man shop to 120 employees. One of his biggest tips for CEOs: be in charge but don’t be in control.

During our conversation, he explains what that means and goes into…

• Why you should never be the smartest person in the room
• How ego can sabotage your company and its growth
• The alternative to “trial and error” for solving problems
• The #1 thing companies get wrong about marketing automation
• A simple trick for writing more engaging emails that get opens and clicks
• And more…

Your business is growing steadily. But you’re stressed because you can’t handle the workload… and you’re hesitant to hire someone. My guest this week, Freeeup.com founder Nathan Hirsch, specializes in helping entrepreneurs find the right team to take their company to the next level. Nathan is also the founder of Ecombalance.com which is a monthly bookkeeping service for Ecommerce Sellers/agencies and OutsourceSchool.com where he teaches his hiring processes.

On this episode you’ll learn where to find the diamonds in the rough and avoid the horror stories that scared you away from hiring in the past. And, by the way, we’re not talking about full-time, in-office employees. This is outsourcing – but not like you’ve ever seen.

It’s time to get your hours back and focus on the parts of the business you love. Listen to our conversation to find out how to…

• Hire people who are more talented than you
• Turn the weaknesses of your business into strengths
• Avoid the #1 reason freelancers fail
• Form productive working relationships with an outsourced team
• Follow the 3 pillars of working effectively with remote workers
• And more