The Authority Builder Podcast

I’m stunned at the number of business owners who go without this…

In my first company, I had two.

My most successful client says he’ll never have less than two.

I’m talking about a key assistant. Someone who can support you, and free you up to work in your zone of genius.

There’s never been an easier and more affordable time to work with an assistant…

But finding the right one is hard.

In today’s interview, Jen Lehner of Front Row CEO shows you how to simplify the hiring process and find that perfect assistant who will free you up for growth.

Earned media is a game changer…

It says to your future clients that you’re an expert and the media agrees.

Today there are more opportunities for earned media than at any point in history. 

Traditional media—TV, radio, print—and their online outlets…

Podcasts…

Big YouTube channels…

Live streams…

All have the impact of earned media.

In this interview with PR star Esther Kiss, we dive into how to land earned media appearances and how to leverage them into new client opportunities.

What do businesses that win raving fans do that others don’t?

Why go to the trouble of creating raving fans anyway?

I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan.

Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.

Today, I welcome back Bill Bloom. Bill is a financial advisor by day and a tech startup founder in his free time.

Bill’s new company and app, Diane Money (dianemoney.com), uses the power of AI to recommend the right financial decisions based on your goals.

This is a fascinating conversation that shows how everyday entrepreneurs are rapidly creating new tech and entire businesses through collaboration.

Bill is building this new company without all of the usual stuff…

• No big team
• No need for deep pockets
• No complex infrastructure

If you have business ideas that you know will be great, Bill’s story reveals a path to make those ideas a reality…and fast!

In this episode, I sit with “Mr. Connected” Justin Breen to unpack how he conceived of and launched his second company BrEpic Network in under a year without doing any additional work.

This is a deep dive for the visionary entrepreneurs in the method for bringing a new idea into reality using Who Not How thinking.

Inside you’ll discover:

• The genesis of the BrEpic Network idea–he calls it LinkedIn without the noise.
• How Justin found the perfect “Who” to turn his idea into reality.
• Key criteria for any high-level collaboration.
• How to short-cut years of pain and struggle.
• The four levels of entrepreneurial mindset.

Today, on the Unstoppable CEO Podcast, we are revisiting a popular interview for you. We talk about selling in the new world of sales where trust really is the name of the game.

We talk to Ari Galper, who is the World’s #1 Authority on Trust-Based Selling. He has been featured in CEO and Forbes. He has a unique approach to sales that I think will resonate.

We talk about:

• Myths in sales
• Why the beginning of the sales process is the most important part
• Using language and tone to diffuse pressure and trigger trust
• Breaking out of antiquated sales habits
• The One Call Sale® 
• And more

Big show today…

If you’ve ever felt like being authentic, vulnerable, and transparent was the key to modern success, you’ll want to listen to this episode.

Michael Wenderoth is going to show you why authenticity is overrated…

Michael is our newest Magnetic Author™. His new book Get Promoted: What You’re Really Missing at Work That’s Holding You Back is available today. 

Michael, brings mountains of evidence to prove that power and politics still drive business. 

If you don’t feel like a “power player” but still want to get ahead, Michael will show you how to ethically use power and politics to get ahead in any organization.

If you have a team (even a team of 2) you have politics. If you’re in sales, you’ll see how to map the power relationships inside target companies. If you’re dealing with other humans…you guessed it–power and politics are always in play.

Listen now for some practical advice you can use today. 

And, grab Michael’s book on Kindle–it’s just $2.99 today for the launch, and Michael is throwing in a bunch of bonuses to help you map the power relationships in any organization.

Get it here.

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years.

Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, product, or service. Just put it out there… then learn how to make it better based on what the marketplace tells you.

That’s how to make consistent progress and grow your business. Patience, focus, and a willingness to make mistakes are key too.

And that’s just the start. Tune in now to hear Michael explain…

• What matters more than tactics, strategy, and technology
• The dangers of Shiny Object Syndrome
• Ways to achieve meaningful success that counts
• The myth of the Magic Bullet for your business
• How to create proposals that are easy for your clients to say yes to

Listen now… Timeline 

00:11 Today Steve speaks with Michael Zipursky, an entrepreneur, a coach to elite consultants and the CEO of ConsultingSuccess.com

01:23 Michael gives us a quick rundown of his career, starting with the creating a consulting business in college with his cousin

04:15 Michael talks about how he deals with challenges and how important it is to stay focused on your plan.

07:42 Michael explains that the really good, long-standing companies out there are masters of subtraction rather than attraction.

12:19 Michael tells us about his book, The Elite Consulting Mind, and how your mindset really is the most important thing in business.

16:46Michael and Steve go in depth about the issue if delaying your progress until everything is perfect instead of “imperfect action”.

24:43 Michael explains how to level up if you're a small business and gives an in-depth explanation of how to put a proposal together.

31:48 Michael tells us how best to get your hands on his book. Mentioned in the show 

•  The Elite Consulting Mind
• Scope Creep
• http://consultingsuccess.com
• http://consultingsuccess.com/mindsetbook

If you’ve ever wanted to stop trading time for money and find a way to “productize” your services, this is the podcast for you…

My guest today is Max Traylor and he turns service businesses into productized, scalable, profitable firms. Max explains the key elements of the productization process, including: 

• The 3 levels to productize any service 
• Defining the MOST valuable service you provide 
• How to sell your packaged service 
• What you can do right now with your current service proposal 
• And so much more...

If you’ve been looking for more leverage, tune in to Max.

Today on the podcast we’re revisiting a past episode where we talked about the big breakthroughs that come when you publish a book for your business.

If you’ve ever wanted to write a book to support your business but just didn’t know how to start, or find the thought of sitting down and writing a book overwhelming, this episode is for you.

I sit down with my friend and client John Curry who just went through our Referable Book process with his second book and we cover…

• The big impact a book can make.
• Why entrepreneurs get stuck trying to write a book and how to avoid it.
• My simple method for outlining your book on a single page.
• How to use your book to get clients.
• And a whole lot more…