Buyers in an uncertain economy are not harder to close because they have less money — they are harder to close because they have less trust. The sales approaches built on pressure, gimmicks, and scripted urgency are actively destroying the relationships that produce repeat business and referrals, while the professionals who lead with integrity, package value clearly, and follow up without desperation are pulling ahead.
Ryan Dohrn, billion-dollar sales strategist, breaks down how to open calls so buyers lean in rather than dodge, how to reframe price conversations when budgets are tight, and the five power moves that win more deals this week without compromising the relationship or the reputation that makes next month easier.
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