The Authority Company

Neurologist and sleep specialist Dr. Anne Marie Morse joins Joe Pardavila to explain why better talk - not larger tech - drives better care. 

Her new book Communication in Healthcare: Charting the Course to Better Outcomes with Trust, Respect, and Teamwork sets the stage for their conversation.

Dr. Morse learned the cost of silence while watching her mother battle multiple sclerosis without support for decades. That experience shaped the five principles she now lives by: trust, respect, communication, best-in-class care, and teamwork. When those links break, outcomes suffer - so she urges every listener to keep a symptom diary that shows patterns a rushed visit might miss. 

Dr. Morse also walks through a simple repair plan for tough moments: own the lapse, name the root cause, apologize, then add guardrails to stop repeat errors. Looking ahead, she envisions care that follows people between appointments through wearables, remote monitoring, and shared data instead of short, disjointed visits.

Joe Pardavila chats with crisis communication expert Michele Ehrhart, author of Crisis Compass: How to Communicate When It Matters Most.

With over two decades of experience navigating high-stakes crises for global organizations like FedEx, Michele unpacks what truly defines a crisis, shares actionable strategies for leaders, and reveals why transparency and compassion are non-negotiable in crisis management.

Dive into riveting case studies, from Tylenol’s legendary response to product tampering to Subway’s missteps during the Jared scandal. Michele also discusses the evolving role of social media, the “Goodwill Bank” concept for brand resilience, and her unexpected journey from theater enthusiast to crisis strategist—including behind-the-scenes stories about FedEx’s iconic Cast Away movie cameo.

Whether you’re a leader preparing for the unknown or curious about turning chaos into opportunity, this episode offers timeless insights on steering through storms—and why “if it isn’t bleeding or dying, you can fix it.”

On this episode of The Authority Company podcast, Joe Pardavila sits down with Steve Smithwick, founder of Master Wall and author of Believer, Bulldog, Coach.

Steve shares his remarkable journey from getting fired to building a multimillion-dollar manufacturing business rooted in faith, empathy, and perseverance. 

They dive into what sparked Steve’s entrepreneurial leap, how servant leadership shaped his company culture, and why likability became one of his most valuable assets. Plus, Steve opens up about the lessons he learned as a high school basketball coach, how he handled near-death moments in business, and the role faith and family have played in his success.

A must-listen for anyone seeking to lead with purpose and resilience.

What do seminary school, a dairy burn room, and running a global biotech powerhouse have in common? Paul Perreault. In this episode of The Authority Company Podcast, host Joe Pardavila sits down with Paul Perreault, former CEO of CSL and author of The Detour CEO, to explore how a non-linear path shaped his values-driven approach to leadership. Paul opens up about working 80-hour weeks in a restaurant, scrubbing burnt milk, and studying to become a priest—all before leading a multi-billion dollar company. He shares why being a generalist is underrated, how to separate identity from work, and what it really means to “add value” in life and business. Whether you’re navigating your own professional pivot or leading a team, Paul’s insights on humility, culture, and the myth of the corporate ladder are worth the listen.

Is style something you’re born with, or can it be learned?

Aricia Symes says it’s both art and science. In this episode, Joe Pardavila sits down with Aricia, founder of Unfoldid and author of The Style Formula: The Art and Science of What to Wear.

From growing up on a farm in hand-me-downs to advising Grammy nominees on their personal style, Aricia shares how she helps people understand their “style ID” and make fashion work for their real lives. They dive into the rise of casual wear, debunk outdated fashion “rules” like “no white after Labor Day,” and explore the real reasons you keep buying the same top over and over.

Whether you’re a fashion newbie or just tired of feeling blah about your closet, this episode will make you rethink how you get dressed—and why it matters.

Anthony A. Luna’s journey from an at-risk youth in San Pedro to CEO of Coastline Equity is more than a real estate success story—it’s a story of resilience, mentorship, and mission-driven leadership.

In this episode, Anthony shares how the Boys & Girls Club changed his life, why mentorship saved him, and how he’s reimagining property management through a people-first approach. He also opens up about the industry’s biggest challenges, the importance of listening to both tenants and buildings, and the personal values that guide his work—especially the one that’s hardest to practice.

Plus, he talks about writing his book Property Management Excellence, co-leading with his wife, and proudly flying their “freak flag” as entrepreneurial partners.

If you think property management is just about leaky toilets, this episode will make you think again.

In this episode of The Authority Company Podcast, Joe Pardavila welcomes British-American author and international banker Graham Broyd to discuss his debut book, Backpack, Jacket, Surfboard: My Journey Across America Then and Now.

Graham takes us back to 1980, when he hitchhiked from Los Angeles to Washington, DC, armed with nothing but a surfboard, 24 shots on a Kodak camera, and a dream. They explore the transformative power of travel, the culture shocks of an outsider discovering America for the first time, and how that epic journey shaped Graham’s future as a global banking executive.

Graham also shares insights from retracing his steps in 2024, reflecting on how both he and America have changed in the four decades since that life-defining trip.

If you've ever dreamed of chasing adventure or wondered how travel can shape who you become, this is a conversation you won’t want to miss.

In this episode of Entrepreneur Authorities, Joe Pardavila sits down with Charles Sims, a.k.a. the “Hurricane CTO,” a tech evangelist and investor with deep roots in startups, sports, and entertainment.

Charles shares how he transformed chaotic tech emergencies into calm, how his background in theater sharpened his leadership skills, and what it's like to work alongside legendary execs like Steve Ballmer.

From selling paintballs in college to leading enterprise innovation, Charles’ story is both wild and wildly inspiring.

💡 What You'll Learn

• How to communicate tech clearly to non-technical execs
• The value of chaos—and how to lead through it
• Why every founder should think like a product manager
• The difference between flashy tools and real business value
• What the best leaders (like Steve Ballmer) do differently

🔗 Resources & Links

🌐 Charles Sims: LinkedIn | Website

Inventor and futurist Pablos Holman cuts through AI hype, branding it "just computational models," and argues humans retain agency over dystopian fears. He dismantles Silicon Valley’s obsession with apps, revealing how we’ve prioritized software over transformative deep tech—igniting a call to redirect talent toward trillion-dollar problems like clean energy, disease eradication, and sustainable food/water systems. Rejecting both optimism and pessimism, Holman champions a "possibilist" mindset: "We decide what an awesome future looks like—then build it."

Holman unpacks hard truths: modern nuclear reactors (safer than solar panels) could’ve prevented climate change had we "outlawed bombs, not reactors," and the metaverse failed because "people crave meat space." He urges technologists to "build apps for practice" before solving humanity’s deepest challenges and shares breakthroughs in energy, computational modeling, and startup experimentation. Packed with contrarian insights, this episode is a roadmap to creating technology that truly matters.

In this episode of The Authority Company Podcast, host Joe Pardavila sits down with entrepreneur and oilman Rich Tabaka, author of How to Invest in Oil: Stories, Insights, and Strategic Recommendations from an Oil Entrepreneur.

Rich isn't your typical oil tycoon—he's a first-generation American who left the construction industry to dive headfirst into oil exploration in, of all places, Kansas. They talk about Rich's blue-collar upbringing, his transition from construction to energy, and what really goes into drilling a well—beyond just the technical know-how.

Rich walks listeners through how anyone (well, any accredited investor) can get involved in oil, the unexpected advantages of drilling in Kansas, and why transparency and integrity are at the core of his company, Allied. Joe and Rich also get into the risks of dry wells, oil price volatility, and even the old-school superstitions that still float around the industry.

Rich opens up about how a bad first investment—complete with fraud and a now-imprisoned CEO—taught him lessons that shaped his future. And while the oil biz might not be for everyone, Rich is passionate about the opportunities it can offer—financially and personally.

He closes by reflecting on the motivation behind his book's dedication to his young sons, hoping to pass on the same entrepreneurial spirit that brought his family to America.