The Author's Corner

Every day is a good day to talk about books. So, we invited John Kilpatrick to offer a fresh perspective on writing in this episode filled with humor and valuable writing tips. Don’t miss his surprising discoveries of the commonalities between textbooks and novels, and get to explore the contemporary definitions of writing today!

Key Takeaways from This Episode

• Advantages of prioritizing book’s readability over technicality
• The importance of identifying your target audience
• Similarities that exist between textbooks and novels
• Literary voice changes and ways to deal with it
• How to make people understand complex subjects easier

Resources Mentioned in This Episode

• The Godfather by Mario Puzo | Paperback and Kindle
• So, Anyway… by John Cleese | Paperback and Kindle
• Legend in Granite
• Sea Power by E.B Potter and Chester Nimitz

About John Kilpatrick

John Kilpatrick is the Managing Director of Greenfield Advisors, Director of the Washington State Economic Development Finance Authority, and is on the National Board of Advisors for Carson College of Business at Washington State University.

He holds a Ph.D. in Finance from the University of South Carolina and is the author of numerous books, including the recently published McGraw Hill text, Real Estate Valuation and Strategy. Dr. Kilpatrick’s consulting and academic research activities include work for and funded by the National Science Foundation, the U.S. Departments of Energy, Interior, Defense, and Commerce, Oak Ridge National Lab, Southeastern Universities Research Association, Oak Ridge Associated Universities, and numerous city and county governments and private organizations. He is one of the leading authorities in the world on mortgage-backed securities and has been featured in The Wall Street Journal, the Boston Globe, The New York Times, and other national publications. 

Dr. Kilpatrick and his wife split their time between homes in Issaquah, Washington, and Key West, Florida. In his spare time, Dr. Kilpatrick is an instrument-rated private pilot, an avid yachtsman, and a Paul Harris Fellow of Rotary International.

• Website: John A. Kilpatrick | Greenfield Advisors
• LinkedIn: John A. Kilpatrick, Ph.D.
• Twitter: @john_kilpatrick
• John’s book: Real Estate Valuation and Strategy: A Guide for Family Offices and Their Advisors

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• Website: Robin Colucci
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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Do you let negative feelings live in your head rent-free? If so, we can help you acquire clarity and embrace the right mindset to effectively allocate your mental resources in this episode with Andrew McConnell. Don't let this opportunity to reclaim your headspace pass you by!

Key Takeaways from This Episode

• The reason behind people's unhappiness
• 3 primary things that divert our focus from the present
• Helpful ways to seize ownership of your mind
• Mindful writing: Considerations before starting a book
• What factors contribute to living an authentic life

Resources Mentioned in This Episode

• The Top Five Regrets of the Dying by Bronnie Ware | Paperback and MP3 CD
• A Moveable Feast by Ernest Hemingway | Paperback and Kindle
• The Artist's Way by Julia Cameron | Paperback and Kindle
• The Organized Mind by Daniel J. Levitin | Paperback and Kindle
• Take Back Your Life! by Sally McGhee

About Andrew McConnell

Andrew McConnell is the chief executive officer of RENTED, INC., the leading provider of technology, tools, and services to help vacation rental professionals optimize their portfolio of properties.

Before launching RENTED, he founded and ran VacationFutures, Inc. and Rented Capital, LLC. He worked with some of the world's largest public and private entities as a management consultant at McKinsey & Company and as a Director of Solutions Design at Axiom Global, Inc. His prior experience also includes putting his law degrees to more immediate use at Eversheds Sutherland (U.S.) LLP and Ashe, Rafuse & Hill, as well as time at Merrill Lynch.

He has been active in numerous non-profit and professional organizations, including Sheltering Arms, Georgia's oldest charity, for which he currently sits on the Board and Chairs the Financial Sustainability Committee, The Entrepreneurs Organization, for which he was an EO Atlanta Board Member, and EO Atlanta Accelerator Board Member, Young Entrepreneur Council, Atlanta Tech Leaders (Founding Advisory Board Member), Leadership Atlanta (50th Anniversary Class, and Leadership Series Co-Chair), and the Serve America Movement.

McConnell writes frequently and contributes to Forbes, Inc., and Huffington Post, Swimming. McConnell received his A.B. in History from Harvard University and his J.D. from other outlets. A former member of the U.S. National Team in Open Water Harvard Law School, and his LL.M. from the University of Cambridge, Trinity Hall.  

• Website: Rented | M. Andrew McConnell
• LinkedIn: Rented | Andrew McConnell
• Book: Get Out of My Head: Creating Modern Clarity with Stoic Wisdom (Matt Holt Books June 2022)

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• Website: Robin Colucci
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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

In the age of automation, gig jobs, and hybrid models, let’s explore the future of the workplace. How can companies transform and adapt to these disruptive changes? Jeff Wald tells us more about his book, post-pandemic predictions, and effective ways for society to keep up with the ever-dynamic employment world.

Key Takeaways from This Episode

• The evolution and future of gig work, remote work, and automation
• Pre-pandemic and post-pandemic retirement trends and their impacts
• Trade workers shortage and what’s currently happening?
• The value of contributors when writing and finishing a book
• How to promote your book more efficiently

Resources Mentioned in This Episode

• Tom Brady
• XPRIZE Foundation
• Rapid Reskilling Program
• ADP

About Jeff Wald

Jeff Wald is the Founder of Work Market, an enterprise software platform that enables companies to efficiently and compliantly organize, manage and pay freelancers (purchased by ADP).

Jeff has founded several other technology companies, including Spinback, a social sharing platform (eventually purchased by salesforce.com). Jeff began his career in finance, serving as a Managing Director at activist hedge fund Barington Capital Group, a Vice President at Israeli venture firm Glenrock and various roles in the M&A Group at JP Morgan. He is an active angel investor and startup adviser and serves on numerous public and private Boards of Directors.

Jeff holds an MBA from Harvard University and an MS and BS from Cornell University. He also formerly served as an officer in the Auxiliary Unit of the New York Police Department. Jeff is the author of "The Birthday Rules" and "The End of Jobs: Rise of On-Demand Workers and Agile Corporations.”

Jeff is also a Producer of the Tony Award Winning Best Musical, “A Gentleman’s Guide to Love and Murder,” "Slava's Snowshow," and the full-length feature "Inez & Doug & Kira," which has won best picture at various film festivals. Jeff is a regular writer in Huffington Post and Forbes and speaks widely at conferences and on television on startups and labor issues. Jeff was named “One of the 100 Most Influential People in Staffing” by the Staffing Industry Analysts.

• Website: WorkMarket
• LinkedIn: Jeff Wald
• Jeff’s Book: The End of Jobs: The Rise of On-Demand Workers and Agile Corporations Audiobook & Hardcover

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• Website: Robin Colucci
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• Twitter: @Robin_Colucci
• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Do you know why doing extensive research is essential for any story you are writing? Discover the answers in this episode with Ron Carucci and learn valuable firsthand experiences in book writing and publishing. Equip yourself with the knowledge and skills to write great books now!

Key Takeaways from This Episode

• Research: Definition and examples
• Why is evidence substantial in proving research theories?
• The influence of books on individuals
• Understanding constructive criticism
• Writing a book: the process, the difficulties, and the rewards

Resources Mentioned in This Episode

The Value-Creating Consultant by Ron Carucci

About Ron Carucci

Ron is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record of helping executives tackle strategy, organization, and leadership challenges from start-ups to Fortune 10’s, non-profits to heads-of-state, turnarounds to new markets and systems, overhauling leadership and culture to re-designing for growth. He has helped organizations articulate strategies that lead to accelerated growth and design organizations that can execute those strategies. He has worked in more than 25 countries on four continents. He is the author of 9 books, including the Amazon #1 Rising to Power and the recently released, To Be Honest: Lead with the Power of Truth, Justice & Purpose. He is a popular contributor to the Harvard Business Review, where Navalent’s work on leadership was named one of 2016’s management ideas that mattered most. He is also a regular contributor to Forbes and a two-time TEDx speaker. His work’s been featured in Fortune, CEO Magazine, Inc., BusinessInsider, MSNBC, Business Week, Inc., Fast Company, Smart Business, and thought leaders.

He lives in the New York City area with his wife. On weekends, you’ll find him on his bike, on the tennis court, on his skis, at the movies, or cheering for the Seattle Seahawks. His greatest joy is seeing leaders thrive by impacting the lives of those they lead. Helping leaders find their voice and use it to serve their organization’s greater good is what gets them up every morning. Ron has a collection of antique doorknobs, door knockers, and skeleton keys in his office. Every day, they remind him that life is about finding and pursuing the open doors in front of you and making sure those doors open for others. One of his favorite routines in the morning is picking a coffee mug in the conference room among his collection. Each mug hails from a different experience and person in his life and helps him begin his day by remembering to be grateful for all those in his life who’s been part of his story. 

• Website: Navalent, To Be Honest
• LinkedIn: Ron Carucci
• Twitter: @RonCarucci
• Ron’s Book on Amazon: Titles By Ron A. Carucci

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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

A good laugh can also be good therapy, and in times like these, humor can be an excellent stress reliever. Discover the power of comedy in connecting with the audience, conveying ideas, and raising awareness in this episode with John Hlinko. Explore your humorous side and leave an impression today.

Key Takeaways from This Episode

• How does humor effectively spread messages
• Using humor to make a political impact
• Dealing with adverse social media reactions to humor
• A considerate approach to humor
• What makes truth-based humor funny

Resources Mentioned in This Episode

• MoveOn
• Woman Up
• The Righteous Mind by Jonathan Haidt | Paperback and Kindle
• The Learning Annex
• Goodfellas
• Annie Hall

About John Hlinko

As a youngster, John Hlinko never dreamed he would one day record a Grammy-winning duet with country music legend Willie Nelson. And indeed, it never happened. But he has been long recognized as an innovator on the grassroots engagement front, received numerous awards for his work, and been covered by nearly all the major national news outlets. He has also been quoted as a grassroots expert in multiple books and spoken at hundreds of events ranging from a few dozen attendees to a few thousand.

He is the founder of LeftAction, an activist community of more than 2 million, which has helped spur grassroots support for progressive organizations and candidates. He is also the author of two books: "Share, Retweet, Repeat: Get your message read and spread," a book on viral marketing, and "Pandemic Pickup Lines," used to raise funds for pandemic related relief.  

In 2004, he was named one of the world’s top 25 “individuals, organizations and companies that are having the greatest impact on the way the Internet is changing politics” by the World Forum on e-Democracy. And in 2006, PR Week named him one of the top five “PR Professionals of the Year.”

John was the founder and leader of “DraftWesleyClark.com” in 2003/04, and in 2006/2007, he was the co-leader of “DraftObama.org,” a grassroots effort to build support for Senator Obama before his entrance into the race.

John holds a BA from Wesleyan University and a Master of Public Policy degree from Harvard University. He came in second for "Class clown" at Valley Stream Central High School, but the guy who beat him ended up on Saturday Night Live, so cut him some slack.

• Website: Left Action
• Facebook: Left Action
• Twitter: @jhlinko
• LinkedIn: John Hlinko
• John’s Book: Pandemic Pickup Lines: Painfully Punny Icebreakers for a Plague-Ravaged World

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• Website: Robin Colucci
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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Whether you are a beginner or a seasoned writer, there is always room for improvement. Join us in today’s episode as we discuss the various ways to become a better writer with Dwayne A. Thomas. Master your creativity and discover your unique style with these valuable writing tips!

Key Takeaways from This Episode

• The correlation between public speaking and writing
• A novel approach to overcoming writer's block
• Best methods for double-checking your work
• The significance of writing with both structure and emotion
• Recognizing the true essence of writing

Resources Mentioned in This Episode

• Lolita by Vladimir Nabokov | Paperback and Kindle
• Middlemarch by George Eliot | Paperback and Kindle
• A Different World
• Hamlet by William Shakespeare | Paperback and Kindle
• Stan by Eminem - A tragedy stemming from a fan’s anger because Eminem won’t respond to his letters. Notable for, among other things, rhyming “blistering cold” with “six years old” and the sound of a pencil writing while the letters are being composed.

Not a book on writing, but a single must-read for everyone:

Levels of the Game by John McPhee | Paperback and Kindle

Books everyone interested in writing should read, before anything else on this list:

50 Writing Tools by Roy Peter Clark

On Writing by Stephen King | Paperback and Kindle

The Elements of Style by E.B. White | Paperback and Kindle

Books on storytelling, also on screenplays:

The Anatomy of Story by John Truby | Paperback and Kindle

Story by Robert McKee | Paperback and Kindle

For people interested in academic writing:

Stylish Academic Writing by Helen Sword | Paperback and Kindle

If you've read everything else and start getting serious about your writing skills:

What If by Anne Bernays and Pamela Painter | Paperback and Hardcover

The Art of Fiction by John Gardner | Paperback and Kindle

For a discussion on structure:

Draft No. 4: On the Writing Process by John McPhee | Paperback and Kindle

For a discussion on a sense of place:

Working by Robert A. Caro | Paperback and Kindle

About Dwayne Thomas

Dwayne Allen Thomas is a lawyer and graduate of the University of Pennsylvania’s Master of Applied Positive Psychology program. He writes about the social and psychological roots of success and other stuff for his blog, The Cross-Examined Life in Psychology Today. His essay A White Man Called Me N****** was selected as a semi-finalist in Boulevard’s Emerging Writer’s Contest. His articles How to Beat Any Test and You vs. Your Mentor were selected as “Essential Topics” by Psychology Today. His essay On Being an Ally was deemed an “Essential Read” by Psychology Today. His writing has also appeared in The New York Law Journal and Law Practice Today. Dwayne lives in New York City.

• Website: Dwayne Allen Thomas
• LinkedIn: Dwayne Allen Thomas
• Dwayne Thomas’s Articles on Psychology Today: Dwayne Allen Thomas

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Join The Author’s Corner Community today:

• Website: Robin Colucci
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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Leveraging product-market fit is a critical factor for business success. We go deep into the powerful impact of embracing a customer-first approach in the world of innovation. Whether you’re writing a book, developing a product, or disrupting the industry, this episode with Neil Kane is for you.

Key Takeaways from This Episode

• Innovation: An inner perspective
• Quantitative indicators to assess product-market fit
• Two domains to improve product-market fit
• The significance of innovation in writing a book
• The importance of matching expectations of what you’re willing to do

Resources Mentioned in This Episode

• National Science Foundation: NSF
• Henry Ford

About Neil Kane

A leading authority on technology commercialization, entrepreneurship, and innovation, Kane is the Director of Curriculum and Capstone Advising in the ESTEEM Program at Notre Dame. He is the former co-Executive Director of the Illinois Technology Enterprise Center at Argonne National Laboratory and recently was Innovation Executive in Residence at the Research Park at the University of Illinois. He was the founding CEO of several startup companies based on university research in nanotechnology and advanced materials. He was the first Entrepreneur in Residence at both the University of Illinois and Northern Illinois University. Earlier, he held engineering, sales, and business development positions at IBM and Microsoft. His other startups include a toy company and a barbecue sauce company.

He holds a BS in Mechanical Engineering from the University of Illinois and an MBA from The University of Chicago. Named a 2007 Technology Pioneer by the World Economic Forum, he attended their annual meeting twice in Davos, Switzerland. He was recognized for Outstanding Entrepreneurship by the National Science Foundation. Twice an invited witness on tech transfer for the U.S. House of Representative's Subcommittee on Research & Science Education. Contributor to Forbes.com. Co-author of The Innovator’s Secret Formula. He is trained in improvisational acting and is a graduate of the Player’s Workshop at The Second City in Chicago. 

• Website: Illinois Partners
• LinkedIn: Neil Kane
• Neil’s Book: The Innovator’s Secret Formula: For Innovation, Disruption & Market Leadership

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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Are you writing for the sake of writing? Brad Kane generously shares the value of loving your craft, being passionate about what you're doing, establishing a path to success, and putting your voice out there. Lots of informative call-to-action pieces ahead!

Key Takeaways from This Episode

• Transitioning from discovering one’s passion to writing a book
• The value and benefits of networking 
• Pitchfork Populism: A synopsis
• Marketing a book: Then and Now
• Tips on how to get started with book writing

Resources Mentioned in This Episode

• Prometheus Books
• BookExpo America
• Steven Mitchell
• Nancy Rosenfeld
• Robert Mueller
• Post-Trump Era
• Fresh Air

About Brad Kane

Bradford R. Kane began his career in the US Congress as Legislative Counsel to U.S. Congresswoman Cardiss Collins; as Counsel to the House Energy and Commerce Subcommittee on Commerce, Consumer Protection; and as a member of President Clinton’s Task Force on Health Care Reform. After that, he served the State of California as Deputy Controller, Legislation, and subsequently, a Deputy Secretary of Information Technology. Kane was a member of the Nielsen Media Research Task Force on Television Measurement; created the Bipartisan Bridge website (advancing bipartisanship in American government); was Vice President for Government Relations at a consulting firm; and developed environmental and economic equity initiatives.

In the global arena, he was a Strategy Council member of the United Nations Global Alliance on ICT & Development, CEO of the International Commission on Workforce Development, and Director of Strategic Initiatives and Director of International Development at TechSoup Global. Kane also contributed a chapter to the book Dream of a Nation and posted many articles on The Huffington Post as a featured contributor. He received his undergraduate degree from the University of California, Davis, and his law degree from UC Hastings College of the Law.

And he is the author of Pitchfork Populism: Ten Political Forces That Shaped an Election and Continue to Change America.

• Website: Pitchfork Populism
• Twitter: @CitizenKaneBrad
• LinkedIn: Bradford K.
• Brad’s Book: Pitchfork Populism: Ten Political Forces That Shaped an Election and Continue to Change America

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• Website: Robin Colucci
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• Twitter: @Robin_Colucci
• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

We chat with Alexandra Watkins, who shares insightful and quirky ideas on how to promote a book and your brand. Today, it’s all about discovering your personality, having fun, and getting your name out there. You certainly don’t want to miss this!

Key Takeaways from This Episode

• Helpful techniques to convince readers to write an online review
• How to reiterate positive thoughts of an online review and engage with your readers
• The importance of creating the right brand name/title
• Strategies to effectively market your book and keep your book top of the line
• Unique ways to add a personal touch to book promotions

Resources Mentioned in This Episode

• Your First 1,000 Copies by Tim Grahl | Audiobook & Paperback
• Pablo Picasso
• Breaking Bad
• Walter White
• Made to Stick by Chip Heath and Dan Heath | Audiobook & Hardcover
• TCHO Chocolate
• Cupcake Vineyards
• Give & Take by Adam M. Grant | Audiobook & Hardcover

About Alexandra Watkins

Chief Executive Boss Lady of Eat My Words, Alexandra Watkins, is a leading and outspoken authority on brand names. Her breakthrough creativity book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered “the brand name Bible” and was named a Top 10 Marketing Book by Inc. Magazine.

Since 2005, Alexandra and her firm have created love-at-first-sight brand names for clients from Amazon to Xerox. Her name hall of fame includes Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.

Alexandra is not afraid to name names, especially in her entertaining presentation “How Not to Nayme Your Startup.” She is a popular speaker and has delighted audiences at conferences, including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other fine academic institutions.

Before Eat My Words, Alexandra was an advertising copywriter, working at leading West Coast ad agencies, including Ogilvy and Mather, where she worked for five years, helped launch Microsoft Windows, and learned the language of Geek Speak. In the mid-nineties, she jumped on the dot com gravy train and rode it until it crashed in her San Francisco backyard. Alexandra took the money and ran, spending an entire year in Australia, New Zealand, Bali, and Fiji disguised as a 21-year-old backpacker. Upon her return, she followed her passion for creating names and soon after started Eat My Words.

Alexandra creates imaginative succulent arrangements in unexpected containers she finds by scouring her local flea market in San Diego in her free time. She lives by the beach in her Barbie Dream House and works out of her pool house office, where she has a view of a colorful surfboard fence, tropical tiki bar, and chattering flocks of Point Loma’s famous green parrots. Her three giant inflatable pink flamingos are Maui, Wowie, and Howie.

• Website: Eat My Words
• Twitter: @eatmywords
• Facebook: Eat My Words
• LinkedIn: Eat My Words
• Alexandra’s Book: Hello, My Name is Awesome: How to Create Brand Names That Stick
• Alexandra’s Online Course: How to Create Super Sticky Brand Names

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• Website: Robin Colucci
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• Twitter: @Robin_Colucci
• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

We enjoyed chatting with Dr. Randy Paterson in this episode. Hear him talk about his strategies of using reverse psychology and real-life affirmations to help other people find their way through depression and life failures. Yes, stick to repeatable processes and what works, and hit play!

Key Takeaways from This Episode

• What is the main point of assertiveness?
• Ways to access your book sales stats and author rank
• How negative mood states impact motivation
• Effects of introducing children to failure at an early age
• Reasons why people write and its benefits

Resources Mentioned in This Episode

• Patrick Fanning – New Harbinger Publications, Inc.
• JK Rowling
• Amazon
• CGP Grey
• CGP Grey: 7 Ways to Maximize Misery
• Failure to Launch Syndrome
• Hikikomori
• Not in Education, Employment, or Training (NEET)
• Nielsen Cross-Platform Report 
• University Student Counselling Service

About Randy Paterson, PhD

Randy Paterson, PhD is a psychologist and author living in Vancouver BC. He is the founder of Changeways Clinic, one of Vancouver's largest private psychotherapy services, and the author of How to be Miserable:40 Strategies You Already Use, How to be Miserable in Your Twenties, Private Practice Made Simple, Your Depression Map, and The Assertiveness Workbook. 

He vlogs about psychology and mental health at YouTube's PsychologySalon channel, and provides online courses for professionals and the public (including a course on writing long-form non-fiction). He has provided over 300 training seminars for mental health professionals on topics including communication skills, psychotherapy process, practice management, and the treatment of mood and anxiety disorders.

• Website: Randy Peterson, PhD
• YouTube: PsychologySalon
• Randy’s Online Courses: https://psychologysalon.teachable.com/

Randy’s Books:

• How to Be Miserable: 40 Strategies You Already Use ⏐ Paperback and Kindle
• The Assertiveness Workbook: How to Express Your Ideas and Stand Up for Yourself at Work and in Relationships ⏐ Paperback and Hardcover
• Your Depression Map: Find the Source of Your Depression and Chart Your Own Recovery ⏐ Paperback
• Private Practice Made Simple: Everything You Need to Know to Set Up and Manage a Successful Mental Health Practice ⏐ Paperback and Kindle
• How to Be Miserable in Your Twenties: 40 Strategies to Fail at Adulting ⏐ Paperback and Kindle

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Join The Author’s Corner Community today:

• Website: Robin Colucci
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• Robin Colucci’s Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact