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The Author's Corner
The Author's Corner episodes
- Episode #156: Robin’s Riff on “How to Write a Book Title that Sells” (Part 2)
Summary:
In episode #153 of The Author’s Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one.
Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy!
In episode #156 of The Author’s Corner, Robin Colucci continues to explain the intricacies of crafting a best-selling book title, but this time, focuses specifically on the often-overlooked yet crucial element: the subtitle. Drawing from proven strategies and real-world examples, Robin reveals why a subtitle isn't just window dressing, but a powerful tool to communicate the unique benefits of your book and to help your ideal reader recognize that your book is the perfect solution for them!
Tune in as we break down the traits of successful subtitles and illustrate how they can amplify the main title's impact.
Key takeaways:
- How the main title and subtitle of a book work together
- The role of the subtitle of a book
- Why a good subtitle must be concise, clear, and targeted to a specific desire.
- The importance of subtitles having a clear benefit statement
- And more!
Resources mentioned in this episode:
- Unfear by Gaurav Patangar and Mark Manoukis
- The Choice Point by Joe Grover and Jonathan Rhodes
- Eat to Beat Disease by Dr. William Li
- How to Write a Book That Sells You by Robin Colucci
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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6 min - Episode #155: Strategic Book Sales with Chris Benetti
Summary:
Ever wondered how top authors drive their book sales into the stratosphere?
According to this week’s guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income.
Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the bank, and other secrets behind his clients' phenomenal success.
In episode #155 of The Author’s Corner, Chris shares his proven strategies and practical tips on how to market books effectively, ensuring maximum reach and impact. Tune in to uncover Chris's marketing secrets and elevate your book sales game.
Key takeaways:
- Using ads compared to manual marketing efforts for promoting books
- How to correctly target demographics and address pain points in ad copy
- The benefit of selling books on your own platform
- Integrating affiliate marketing campaigns to help make book ads sustainable
- Navigating marketing strategies for traditional publishers and hybrid publishers
- Incorporating speaking gigs to sell books
- The importance of having back-end offers
- And more!
Resources mentioned in this episode:
- Chris Benetti’s Media Company: Smart Author® Media
- Chris Benetti’s Podcast: Smart Author
About Chris Benetti:
Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & digital offers, and in 2023, Chris sold over 19,000 books for his clients.
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39 min - Episode #154: Robin’s Riff on “The Censorship of LGBTQ+ Authors”
Summary:
If you're concerned about the recent reinvigoration of book bans, especially those with LGBTQ+ themes, you'll want to listen to our latest episode of The Author’s Corner.
With Pride Month just behind us, it's crucial to reflect on the significant increase in attempts to remove or restrict LGBTQ+ books, particularly in school libraries. This alarming trend isn't just a fight over books; it's a fight over stories that need to be told.
In this Robin’s Riff, I will discuss the censorship of LGBTQ+ authors, share some of the recent data on book bans, and discuss why it is important that those of us who are in the publishing industry take a stand against these censorship attempts.
Tune in now to understand why we must be vocal in our support for LGBTQ+ literature and resist censorship efforts.
Key takeaways:
- The attempts to ban books with LGBTQ+ themes
- The publishing industries role in this issue
- The Importance of LGBTQ+ Voices and Freedom of Expression
- Supporting Children's Exploration of LGBTQ+ Themes
- And more!
Resources mentioned in this episode:
- WSFB 3 News Segment for Pride Month 2024
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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8 min - Episode #153: Robin’s Riff on “How to Write a Book Title that Sells” (Part 1)
Summary:
You can’t judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer.
But in this Robin’s Riff, I break down my secret formula for how to build a title that not only gains reader’s interest, but makes it easy for them to refer your book to others!
In Episode #153 of The Author’s Corner, Robin Colucci reveals the key traits shared by all of the bestselling books of all time, including present day and how you can incorporate these traits into a book title of your own. Be sure to check out this not-to-be-missed episode and let us know what you learned that you’ll use when you title your next book.
Key takeaways:
- The traits of a bestselling book title
- The importance of the length of your title
- How to create a memorable title
- Using popular references to craft a great book title
- And more!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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12 min - Episode #152: Publishing Mistakes and Triumphs with Matt Lesser
Summary:
Getting your book published can be a daunting journey, filled with unexpected twists and turns.
From developing a concept to facing setbacks, not every author's journey is straightforward.
But what happens when the ghostwriting firm you hired ghosts you?!
In episode #152 of The Author’s Corner, Matt Lesser shares his experience with publishing his second book after a disappointing encounter with his first. He details his frustrations, financial losses, and his journey to regroup and find a new publisher. And he also delves into his experience navigating the Scribe shutdown scandal that you won’t want to miss!
Key takeaways:
- The importance of choosing the right publisher
- Identifying red flags and concerns with publishes
- How to regroup and find a new publisher after a negative experience.
- Selling books through speaking engagements and targeted marketing can be effective strategies. Writing a book can serve as an investment in a consulting business and a tool for building relationships.
- Choosing unique and intriguing titles can generate curiosity and differentiate from common terms.
- The books 'Unsatisfied' and 'Unengaged' address the importance of intentionally pursuing a life of less and building a healthy organizational culture.
- Understanding the use of practical application in books
- And more!
Resources:
- Matt Lesser’s Books:
- UnSatisfied: When Less Is More
- unEngaged: Building Flourishing Organizations
- Scribe Media Closure Medium Article
About Matt Lesser:
Matt Lesser started his career leading his family’s struggling business. It quickly failed, and Matt experienced a suicidal depression. Out of the ashes, a new business emerged and grew from three people to nearly two hundred while experiencing a twenty-fold increase in revenue, before selling to trusted competitors. Matt then served in a C-Suite role in private equity for 12 years, before serving transitional C-Suite roles in banking and commercial uniforms. Matt founded Uniquely Normal, LLC in 2021 to equip leaders to solve their costly people-related challenges by building flourishing organizations on the pillars of Empathy, Empowerment, and Excellence, which is the focus of Matt’s second book, unEngaged: Building Flourishing Organizations. Matt is the best-selling author of unSatisfied: When Less is More and has served as a keynote speaker as well as a facilitator of rooms packed with leaders around the world for more than twenty years now. In addition, Matt is a certified executive coach as well as certified in nearly twenty personality, preference, and leadership assessments. Matt married his elementary school sweetheart in 1996 and lives in northeast Indiana with his family.
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35 min - Episode #151: Robin's Riff on “Why Expertise Isn’t Enough to Secure a Book Deal”
Summary:
A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal.
While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers.
In Episode #151 of The Author’s Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional book deal and points out the key players in the decision-making process: literary agents and traditional publishers. Listen in to unravel the intricacies of securing a traditional book deal beyond mere expertise as we navigate the essential role of uniqueness, platform, and audience engagement in the publishing landscape.
Key takeaways:
- Why expertise alone is not enough to secure a traditional book deal
- The importance of providing proof to agents and publishers
- The main goal of a book proposal
- Developing a strong platform
- Demonstrating sales capability
- And more!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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9 min - Episode #150: Unlock the Power of Resilience with Dr. Marie-Hélène Pelletier
Summary:
Resilience is constantly thought of as something you inherently have.
But resilience isn't just a trait; it's a skillset, and a transformative journey.
In episode #150 of The Author’s Corner, Dr. Marie-Hélène Pelletier shares her insights and valuable advice on how to think about resilience, the intricacies of resilience, and its profound impact resilience has on overall health and performance.
Key takeaways:
- The role of resilience in navigating adversity
- Defining resilience as an intentional investment not a fixed trait
- Recognizing burnout early in order to maintain resilience.
- The importance of seeking support to prevent burnout.
- How gamification and fun can enhance resilience building.
- And more!
Resources:
- Dr. Marie-Hélène Pelletier’s Book: The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health
- The Weight Watchers App
- The Peloton App
- The definition of burn-out by the World Health Organization
About Dr. Marie-Hélène Pelletier:
Dr. Marie-Hélène Pelletier is an expert in business management and psychology, specializing in leadership resilience and workplace health. With over 20 years of experience, she holds a Ph.D. and an MBA from the University of British Columbia. Dr. Pelletier is bilingual and actively contributes to global mental health initiatives. She's also an accomplished author, with her newly released book, The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health.
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38 min - Episode #149: Robin's Riff on “Why You Should Share Your Book Content Before It's Published”
Summary:
Is sharing your book content before it's published a good idea?
It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter.
In Episode #149 of The Author’s Corner, Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official release. Tune in as Robin addresses common concerns and myths surrounding this practice, and provides insights into why it can actually be beneficial for authors to share their content early on.
Key takeaways:
- Why sharing your book content increases its marketability.
- How sharing your book content can attract potential readers
- Building anticipation for your book
- And more!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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7 min - Episode #148: Exploring Author Business Strategies with Sharon Woodhouse
Summary:
Ever wondered about the intricate process of building a successful author business?
It's a journey filled with innovation, strategy, and plenty of hard work!
In episode #148 of The Author’s Corner, Sharon Woodhouse shares her insights and valuable advice on how to build a successful author business and provides practical tips and strategies for aspiring authors to navigate the complexities of the publishing industry.
Key takeaways:
- Taking an entrepreneurial approach to publishing
- Customizing your marketing strategies
- Understanding the needs of your readers to create a successful author plan.
- The importance of consistency marketing efforts
- Defining your own version of author success
- Leveraging your book to grow your business
- And more!
About Sharon Woodhouse:
Sharon Woodhouse owned and ran an indie book publishing company for over 25 years. She currently owns Conspire Creative, a book business agency which provides coaching, consulting, and project management services for authors and small publishers, specializing in entrepreneurship, options, and customized approaches. She writes about creating holistic, sustainable, income-generating author businesses you love on Substack and Medium.
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34 min - Episode #147: Robin's Riff on “The Biggest Key to Attracting a Literary Agent”
Summary:
Ever wondered what the first major step is if your goal is to sell your book to a traditional publisher?
The answer is getting a literary agent to represent you.
But the big question is how?
In Episode #147 of The Author’s Corner, Robin Colucci breaks down the essential first step in selling your book to a traditional publisher: securing a literary agent. Tune in as Robin shares invaluable insights into the do’s and don’ts of pitching literary agents. Learn why preparation is the biggest key to success in this pivotal process.
Key takeaways:
- What to do before reaching out to literary agents
- The five essential elements for attracting a literary agent
- Respecting agents and their time
- And much more invaluable advice awaits!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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15 min
About The Author's Corner
From the publisher's feed
For aspiring authors, writing a book is a lifelong dream, but one that can seem to be just out of reach. The process of writing a book can be both exciting and frustrating. The idea can…
be there , but sometimes we get stuck and can’t seem to find the inspiration to move forward.
If you are an expert in your field who is thinking about writing a book, you’ve come to the right place. Welcome to The Author’s Corner, a show where we will help you unlock your creativity and write the book of your dreams. Hosted by Robin Colucci, we bring you some of the most prolific and successful authors in the business, as well as other industry experts, to share some inspiration, motivation, tactical strategy, and fun!
Robin Colucci helps world-class experts write world-changing books. Her clients have been published by “Big 5” and other top publishing houses, and others have self-published. Many have won awards, received outstanding book reviews, and/or become bestsellers on Amazon, USA Today, and The New York Times bestsellers lists.
Clients come to her for help to write a substantive book that supports their aims. Whether professionals, top scientists, CEOs, astronauts, Nobel laureates, or non-profit founders, Robin’s clients see that to write a book and get it published can help open doors to new opportunities, expand brand awareness, deepen brand loyalty, gain greater recognition and influence, and enhance credibility.
Robin has real-world publishing experience. Her first job out of college was working with a New York Times bestselling author who mentored her for three years on what it takes to develop, pitch, write, publish, and promote a book. She helped research, write, and edit three books in three genres during her tenure - one fiction, one academic text, and one mass-market nonfiction book.
Just before becoming a book writing coach, Robin was an acquisitions editor for an independent publishing house. Put in charge of selecting works for publication, Robin realized that subject-matter experts need help to move their book projects from start to finish.
Before that she worked as a journalist, reporting for a mid-sized metropolitan newspaper, and has researched and/or written freelance articles for The Washington Post, The New York Times Magazine, and Newsweek.
We know that every writer is unique and there is no single path to authorship. However, the most successful authors have highly effective habits that help them reach their goals. Discover their best practices as well as their journey to becoming bestselling authors. Let Robin and her guests provide you the strategy of not just writing a book but writing a book that helps you go to the next level in your career and your business.
There’s never an excuse to write a lousy book. So whether you’ve been aspiring to be an author since childhood or just a few minutes ago, we are dedicated to providing you all the knowledge you need to write one... and write it well! Join The Author’s Corner today and start your life’s opus!