How can strategic design help solve today's business challenges?

In episode 7 of the B-side with James Barrow, in the house sessions, I speak to Marque Kabbaz, Director of Strategic Design at Isobar, in Sydney.

Marque has nearly two decades of experience as a strategy and business design lead, building both brands and businesses for some of Australia's largest organisations. He's worked across all sectors, from Financial Services to FMCG, CPG, Retail, Mining, Pharma, Automotive, Energy, and Government.

Marque discusses how he effectively identifies the underlying cause of any organisational challenge. And applies human psychology and creative principles to generate lasting and effective solutions that can be operationalised throughout the entire business.

He's insatiably curious, and a bit of a tech geek, with a satirical sense of humour. He also loves rock-climbing and a good single malt whiskey. And with a degree in Behavioural Psychology, he knows a thing or two about people.

It was a pleasure to chat to Marque, he's a deep thinker and a lovely guy to boot.
I hope you enjoy the episode as much as I did in making it.

Isobar Australia
Miyamoto Musashi: The Book of Five Rings
Marque Kabbaz Linkedin

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How can emotional resilience, community and compassion help us in times of uncertainty?

In episode 6 of the B-side with James Barrow,  I speak to Rebecca Yik, founder and CEO of Hatch, and head of brand experience for Lucy from her home in Bali, Indonesia.

Rebecca has over 20 years in creative and digital strategy across five countries - Australia, Canada, Singapore, Thailand and Bali. She led Experience Design for SingTel, was the Head of Strategy for Tigerspike for South East Asia and led a 100+ digital team for Optus in Australia.

She’s spent the last ten years working within innovation teams specialising in fintech disruption. Now in Bali, Rebecca runs her own company, Hatch, dedicated to founding and growing purpose-driven sustainable businesses and leads Brand Experience for Lucy, a financial technology company that helps women entrepreneurs actualise their business ideas.

Rebecca shares how she’s coping with the COVID-19 lockdowns in Bali while her partner is stuck in Peru. And how she’s holding down a family, while running a business and maintaining a good work-life balance too.

We talk about a whole host of topics, covering her professional background, current business ventures, and some of the personal experiences that have shaped who she is today.

Bek is an incredibly inspiring, compassionate, yet take-no-prisoners type of person. We had a candid, rich and insightful conversation. It gets a little full-on, so buckle up. I hope you find it as motivating and enjoyable as I did.

Enjoy.

https://www.welucy.com/

https://www.hatchbali.com/

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What drives your creativity? In episode 4 of the B-side with James Barrow podcast James speaks to graphic designer, art director and DIY electric car hobbyist, Oliver Kendal, who works at Macquarie University’s Group Marketing department, in Sydney Australia.

Oliver’s career started 18 years ago in England, before venturing to the southern hemisphere, where he has lived in Johannesburg, South Africa and Sydney, Australia. He has worked in advertising agencies, design firms and on the client-side. Applying his creative skills to a wide range of projects across an eclectic range of clients, from gold refineries and big global car brands to small businesses and tiny start-ups, and more recently, the education sector.

What inspires his creativity is the thought of making positive differences for society and the planet, big or small. Being particularly passionate about promoting sustainable solutions and alternatives in design and marketing projects, he is convinced that technology will help us do it.

His nostalgic fondness for Land Rovers and high esteem for the change being created by Tesla is the driving force behind his current side project, restoring and converting his beloved 1970 Land Rover Series 2a, named Nelson, into a fully electric vehicle.
 
You can connect with Oliver at: behance.net/oliverkendal1
linkedin.com/in/oliver-kendal-43415625/
oliverkendal.com

For more information on The B-side with James Barrow podcast visit: jamesbside.com
To get in touch or for any tips and suggestions, please email: [email protected]
And follow me on Instagram at @bsidepodcast

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Can chaos benefit creativity in a world of digital perfection? In episode 3 of the B-side with James Barrow podcast James speaks to Photographer, Director and Documentary Producer, Christopher Ireland, member of The Pool Collective, an integrated production company and pool of creative resources.

Christopher Ireland is an observer. His sensitivity and natural intuition enable him to capture life’s real characters and moments brilliantly. Chris’ highly considered and measured approach has earned him international creative accolades, with work recognised at Cannes Lions, D&AD, AdFest, The One Show, Clio and Spikes.

Chris talks about some of his passion projects, including his portrait series on the residents of Greenway, a government housing estate in the affluent Sydney suburb of Kirribilli. He shares his approach to work and how he embeds himself in the lives of real people, discovering unique human narratives that he aims to portray with authenticity and respect. 

The pair discuss Chris’ fascination with the natural shades of life, embracing all its imperfections, and how we overcome adversity by confronting our insecurities and embracing the unknowns life throws at us. Chris believes that the combination of these factors makes for more profound, creative expressions that connect with people on a deeper, fundamental human level.

You can connect with Chris at: christopherireland.net
Instagram: @Ireland_future
Links to work and photographers mentioned in the episode:
Lyndal Irons: http://lyndalirons.com.au/
The Pool Collective www.thepoolcollective.com
Sean Izzard Co founder The Pool Collective https://www.seanizzard.com/
Simon Harsent Co founder The Pool Collective https://www.simonharsent.com/

For more information on The B-side with James Barrow podcast visit: jamesbside.com
To get in touch or for any tips and suggestions, please email: [email protected]
And follow me on Instagram at @bsidepodcast

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Hosted on Acast. See acast.com/privacy for more information.

How do you help start a startup? In episode two of the B-side with James Barrow podcast James speaks to global branding director and startup advisor Glen Barry, Partner at Moonsure Ventures, an innovation consultancy that helps leading Startups create, develop and take their ideas to market.

 Glen Barry’s career spans 25 years, where he worked with some of the world’s leading design firms like Interbrand London, Siegel+Gale New York, Future Brand and Landor. A born branding phenom, he created his first brand identity at age nine in Melbourne, a logo for his primary school that they still use to this day.. He has since branded countries, cities, the Sydney Olympics, corporates, retailers, events, not-for-profits and a range of new startups.

The pair discuss Glen’s approach to design, his focus on innovation and how he helps brands realise their purpose. Glen also shares the nuts and bolts of his pivot towards entrepreneurialism, how he became the co-founder of Willy Smith’s Organic Apple Cider and how you can get involved in the startup scene, along with some of the things to look out for.

Happy listening. Cheers.

Connect with Glen online at:
glenbarry.com
moonsure.com
linkedin.com/in/glenjbarry

For more information on The B-side with James Barrow podcast visit: jamesbside.com
To get in touch or for any tips and suggestions, please email: [email protected]
And follow me on Instagram at @bsidepodcast

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Creativity is a universal language that crosses the borders of race, religion, social status, age, gender and culture.

To be able to imagine something and make it real is one of the things that makes us human. But against the background noise of our busy lives, how can we become more creative? James Barrow is on a mission to help people unlock their creative potential and apply it to their lives, their careers and their businesses.

 An award-winning creative and marketing director with over 20 years’ experience in the advertising and marketing industry, he is focused on brand strategy, business transformation and big, purpose driven marketing ideas.

In this series of podcasts, James goes behind-the-scenes with people who imagine things for a living. Those making waves, disrupting the norm and shaking things up. Leaders in their field, working in marketing, advertising, design, technology, film, arts and entertainment.

Listen to what motivates and inspires them, and discover the methods to their madness; their processes, strategies, and philosophies. Get tips and advice on how to come up with big ideas – and then make them happen.
Be inspired by their experience. Gain new insights into the biggest global trends in marketing, culture and innovation. Hear what it takes to succeed in the business of creativity.

 For more information on The B-side with James Barrow podcast visit: jamesbside.com
To get in touch or for any tips and suggestions, please email: [email protected]
And follow me on Instagram at @bsidepodcast

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